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- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
Disney Company expects to lose up to $190 million on its summer fiasco The Lone Ranger, another star vehicle featuring Johnny Depp and Armie Hammer. Welcome to the risky strategy of "blockbusters," practiced increasingly by... View Details
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
variety and quality, not a lot of duplicate mainstream content” The good news: Advertising encourages bloggers to produce more and longer content, leavened with more photos and video, which prompts more bookmarking among readers. This View Details
- 09 Jun 2015
- First Look
First Look: June 9, 2015
Publications June 2015 Perspectives on Psychological Science Three Principles to REVISE People's Unethical Behavior By: Ayal, S., F. Gino, R. Barkan, and D. Ariely Abstract— Dishonesty and unethical... View Details
Keywords: Sean Silverthorne
- October 1984
- Case
NIKE (D): Leisure Shoes
Focusing on middle manager Harry Leidboldt, this case presents a clear-cut strategic issue--should Nike move into the leisure shoe business? The teaching objective is to first view the decision as a business problem--can Nike succeed in this business? and secondly, to... View Details
Keywords: Decisions; Expansion; Marketing Strategy; Management Practices and Processes; Management Teams; Product Development; Apparel and Accessories Industry; Sports Industry
Christensen, C. Roland. "NIKE (D): Leisure Shoes." Harvard Business School Case 385-031, October 1984.
- 23 Nov 2010
- First Look
First Look: November 23
people to mentally simulate events more extensively. People who considered situations with their eyes closed rather than open judged immoral behaviors as more unethical and moral behaviors as more ethical. In addition, considering... View Details
Keywords: Sean Silverthorne
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
their wares on e-commerce platforms, marketing through social media channels, and finding new ways to reach customers. In this environment, Americans should remember to shop small and support their local businesses, many of which are... View Details
- 13 Jan 2014
- Research & Ideas
How Government Can Restore the Faith of Citizens
be because we mostly notice the things that government gets wrong. "You drive for miles on perfectly paved roads but are outraged when you run into one pothole," says Michael I. Norton, an associate professor in the Marketing... View Details
Keywords: by Michael Blanding
- June 1987 (Revised May 1990)
- Case
John Deere Component Works (B)
By: Robert S. Kaplan
Having installed an activity-based system, the division is now exploring the insight provided by that system. In particular, it is studying the economics of lot-size process planning and product mix management. View Details
Keywords: Activity Based Costing and Management; Production; Business or Company Management; Planning; Cost Accounting; Cost Management; Product Marketing; Management Practices and Processes; Consumer Products Industry; Agriculture and Agribusiness Industry
Kaplan, Robert S. "John Deere Component Works (B)." Harvard Business School Case 187-108, June 1987. (Revised May 1990.)
- 10 Dec 2001
- Research & Ideas
Governance in India and Around the Globe
extent to which the corporate governance practices of Infosys are to be found in other Indian software firms and among Indian firms more generally. Our interviews with the top management of Infosys, and related field research in India,... View Details
- 21 Apr 2008
- Research & Ideas
The New Math of Customer Relationships
been reminded of it in various ways. First, of course, there are those organizations known to us that use the ideas for a range of purposes, all the way from guiding their marketing and service efforts to providing a cornerstone for their... View Details
Keywords: by Sean Silverthorne
- 20 Dec 2018
- Research & Ideas
Most Popular Stories and Research Papers of 2018
Over just a few months, the United States stock market plunged almost 20 percent—then in one day rebounded a record 1,000 points. 2018 seemed just that kind of year in business: restless, surging, full of surprises. Big-name retailers... View Details
Keywords: by Sean Silverthorne
- 10 May 2004
- Research & Ideas
Rethink the Value of Joint Ventures
For many multinational firms doing business in unfamiliar countries, it made sense to create joint ventures with local firms. After all, that local knowledge of customs, suppliers, and markets could save the newcomer months—maybe even... View Details
Keywords: by Cynthia Churchwell
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
was to focus on a particular market segment.) Roger Hallowell, in a doctoral dissertation submitted some years later, took issue with that notion based on his observation of a small number of incredibly successful service organizations.... View Details
- 22 Feb 2016
- Research & Ideas
The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist
California pharmacist and drugstore owner who balked at the price-slashing practices of chain store competitors and spearheaded a local price-control movement to protect her own bottom line—a crusade that would ultimately gain such... View Details
- June 2009 (Revised March 2011)
- Module Note
The Creative Industries: Managing Products and Product Portfolios
By: Anita Elberse
This module note examines the way in which professional content producers in the creative industries approach product and product portfolio management, and explores the underlying reasons for their strategies. View Details
Keywords: Entertainment; Management Practices and Processes; Marketing; Product Development; Production; Creativity
Elberse, Anita. "The Creative Industries: Managing Products and Product Portfolios." Harvard Business School Module Note 509-077, June 2009. (Revised March 2011.)
- 17 Apr 2012
- First Look
First Look: April 17
under the Rug: How Unethical Actions Lead to Forgetting of Moral Rules Authors:Lisa L. Shu and Francesca Gino Publication:Journal of Personality and Social Psychology (in press) Abstract Dishonest behavior can have various psychological... View Details
Keywords: Carmen Nobel
- 06 May 2002
- Research & Ideas
A Toolkit for Customer Innovation
pace of change in many markets accelerates and as some industries move toward serving "markets of one," the cost of understanding and responding to customers' needs can easily spiral out of control. In the course of studying... View Details
Keywords: by Stefan Thomke & Eric Von Hippel
- 13 Mar 2017
- Research & Ideas
Hiding Products From Customers May Ultimately Boost Sales
selling season may cause the customer to pass on buying a product that she really liked, only to find out that she doesn’t like any of the subsequent products either,” Ferreira says. Beyond flash sales and fast fashion, the research has View Details
- 09 Dec 2015
- Research Event
How Do You Predict Demand and Set Prices For Products Never Sold Before?
Kris Johnson Ferreira, Bin Hong Alex Lee, and David Simchi-Levi. The paper won the 2014 INFORMS Revenue Management and Pricing Section Practice Award. Related Reading from Future Assembly: When Hosts Attack: The Competitive Threat of... View Details
- 04 Jan 2010
- Research & Ideas
Best of HBS Working Knowledge 2009
Marketing: What Works? Purchase decisions are influenced differently in social networks than in the brick-and-mortar world, says Harvard Business School professor Sunil Gupta. The key: Marketers should tap into the networking aspect of... View Details
Keywords: by Staff