Publications

March 2011 (Revised August 2014)
Background Note

Social Media in Health Care

By: Regina E. Herzlinger, Selin Gunal Tyler and Charles C. Huang

This note reviews the social media firms in health care that help providers and consumers to interact and their nascent business models. View Details

Keywords: Business Model; Health Care and Treatment; Digital Platforms; Social and Collaborative Networks; Health Industry

13 Jul 2010
First Look

First Look: July 13

http://www.hbs.edu/research/pdf/10-114.pdf Platforms and Limits to Network Effects (revised) Authors:Hanna Halaburda and Mikołaj Jan Piskorski Abstract We model conditions under which agents in two-sided matching markets would rationally... View Details

Keywords: Martha Lagace

July 2011 (Revised January 2013)
Case

Digital Microscopy Is Making Me Crazy!

By: Willy Shih

For Carl Zeiss Microimaging, modular hardware and software enabled customers to tailor Zeiss's broad range of microscopy systems hardware and software to meet a wide range of needs from basic scientific research in the biological and medical sciences to clinical... View Details

Keywords: Information Infrastructure; Applications and Software; Corporate Strategy; Disruptive Innovation; Science-Based Business; Management Analysis, Tools, and Techniques; Business Conglomerates; Digital Platforms; Opportunities; Medical Devices and Supplies Industry; Computer Industry

June 2022
Case

Worten Portugal: Becoming a Digital Marketplace

By: Antonio Moreno, Pedro Amorim and Tonia Labruyere

With Amazon's entry into Portugal, Miguel Mota Freitas, CEO of Portuguese electronics chain Worten, is reflecting on their strategy of building a competitive marketplace. View Details

Keywords: Digital Transformation; Digital Strategy; Digital Platforms; Brands and Branding; E-commerce; Logistics; Service Delivery; Supply Chain; Competitive Strategy; Diversification; Consumer Products Industry; Electronics Industry; Retail Industry; Portugal; Spain

March 2008 (Revised March 2013)
Teaching Note

MySpace (TN)

By: Mikolaj Jan Piskorski

Teaching Note for 708499. View Details

Keywords: Internet and the Web; Competitive Advantage; Social and Collaborative Networks; Decisions; Growth and Development; Digital Platforms; Web Services Industry; United States

14 Nov 2006
First Look

First Look: November 14, 2006

rules for implementing the new technologies. First, it is necessary to create a receptive culture in order to prepare the way for new practices. Second, a common platform must be created to allow for a collaboration infrastructure. Third,... View Details

Keywords: Sean Silverthorne

May 2020 (Revised December 2022)
Case

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal

In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and... View Details

26 Jul 2016
First Look

July 26, 2016

excellence with high-volume experts. Finally, we need better health information technology systems to facilitate knowledge transmission and communication. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51385 forthcoming... View Details

Keywords: Sean Silverthorne

21 Jan 2020
Research & Ideas

Lessons for Retailers from the Rebirth of Indie Bookstores

mature industries, such as Swiss watchmakers and pencil makers, that have been able to reinvent themselves in the wake of radical technological change. He calls this phenomenon “technology reemergence.” Over the past eight years, he has... View Details

Keywords: by Michael Blanding; Entertainment & Recreation

12 Nov 2024
HBS Case

Inside One Startup's Journey to Break Down Hiring (and Funding) Barriers

Launching a social justice startup takes more than a moving story. Ask Harley Blakeman, the 32-year-old founder of Honest Jobs. He has perfected his elevator pitch, but that doesn’t mean launching his business has been easy. A once-homeless teenager from Florida,... View Details

Keywords: by Avery Forman; Employment

01 Apr 2015
Research & Ideas

The Slow, Steady Battle to Fix Cancer Care

reach of providers, and building an information technology platform that supports value-based care. None of it comes easy, due to deep-seated, convoluted systems already in place. “We don't know what it... View Details

Keywords: by Carmen Nobel; Health

20 Nov 2007
First Look

First Look: November 20, 2007

collective research process. In particular we show that the process of creating breakthrough innovations of meanings partially mirrors the process of creating breakthrough technological innovations. Studies of design-driven innovation may... View Details

Keywords: Martha Lagace

10 Feb 2015
First Look

First Look: February 10

John A., and Leora Kornfeld Abstract—The new marketing order, as played out on media platforms like YouTube, Twitter and Instagram, is so unlike the order it is displacing that it might seem like bedlam, an asylum of sorts for ideas... View Details

Keywords: Sean Silverthorne

February 1998 (Revised February 1999)
Case

FreeMarkets OnLine

By: V. Kasturi Rangan

Describes the marketing strategy of an entrepreneurial start-up engaged in electronic purchasing for large manufacturers. By creating an electronic bidding platform, the company has been able to cut down procurement costs by about 15%. The case question concerns how... View Details

Keywords: Cost Management; Growth and Development Strategy; Marketing Strategy; Bids and Bidding; Market Entry and Exit; Digital Platforms; Production; Electronics Industry