Publications

22 Apr 2019
HBS Seminar

Francesca Rossi, AI Ethics Global Leader, IBM

September 2011 (Revised March 2014)
Case

Brightcove, Inc. in 2007

By: Andrei Hagiu and David B. Yoffie

Brightcove, a technology and services provider to content owners in the Internet television field, aimed to become a media distribution company in its own right. On October 30, 2006, it relaunched its Website—and, in effect, its business. With its new, consumer-facing... View Details

Keywords: Competition; Entrepreneurship; Investment; Diversification; Digital Platforms; Business Strategy; Internet and the Web; Business Model; Distribution; Media and Broadcasting Industry; Motion Pictures and Video Industry

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

part of a successful business strategy is not to get complacent but to always challenge oneself and innovate to stay relevant with market trends. He points to the example of photo company Eastman Kodak, back then the market leader, which... View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

26 Mar 2019
First Look

New Research and Ideas, March 26, 2019

peak in 1997, Kodak had a market value of $30 billion. Despite inventing the first digital camera, Kodak stumbled to capitalize on the new technology and by 2011 the company was in Chapter 11 bankruptcy... View Details

Keywords: Dina Gerdeman

09 Jan 2012
Research & Ideas

Location, Location, Location: The Strategy of Place

When companies thrive in their home base, temptation can be great to expand to new locations, either across town or around the world. The problem: Many companies think of location strategy as a short-term... View Details

Keywords: by Dina Gerdeman

August 1995 (Revised September 1995)
Background Note

Designing and Managing the Information Age IT Architecture

By: Lynda M. Applegate

The co-evolution of technology, work, and the workforce over the past 30 years has dramatically influenced our concept of organizations and the industries within which they compete. No longer simply a tool to support "back-office" transactions, IT has become a... View Details

Keywords: Design; Management; Organizations; Information Technology

22 Feb 2024
Blog Post

It’s Time to Build: Why the MS/MBA Is Right for You!

recent essay, titled “It’s Time to Build.” In it, Andreessen discussed how the COVID-19 pandemic exposed gaping institutional voids in society that technology had the potential to address – so long as there were people willing to build... View Details

August 2005 (Revised August 2006)
Case

PalmSource 2005

By: David B. Yoffie and Barbara Mack

PalmSource is facing stiff competition from handheld, wireless handheld, and smart phone vendors in 2005. In addition, changes in leadership and corporate structure have altered its relationship with its leading customer--PalmOne. Although Palm renews its license with... View Details

Keywords: Competition; Innovation Strategy; Alliances; Software; Market Participation; Wireless Technology; Trends; Working Conditions; Change Management; Information Technology Industry; United States

30 Mar 2021
Research & Ideas

Commuting Hurts Productivity and Your Best Talent Suffers Most

School Assistant Professor of Business Administration Andy Wu to conduct a study that asked: Does the daily commute affect innovation and productivity for tens of millions of workers? And if so, what are the implications for companies... View Details

Keywords: by Lane Lambert

27 Sep 2021
Blog Post

Working to Change the Food System

believed I was best positioned to drive innovations in business models and strategies, and bring new, world-changing technologies to market. I came to HBS to get exposure to people from different backgrounds and have time and space to... View Details

05 Aug 2015
What Do You Think?

What Happened to the ‘Innovation, Disruption, Technology’ Dividend?

technology is being diverted to the creation of more variations on basic ideas faster instead of “an economy based on new products/platforms/ideas.” Donald Shaw cited “problems in finding qualified people to hire.” He also said that,... View Details

Keywords: by James Heskett; Technology; Technology

June 2009 (Revised November 2010)
Case

HTC Corp. in 2009

By: David B. Yoffie and Renee Kim

Taiwan-based HTC Corp. had emerged as the world's fourth largest smartphone manufacturer by 2009. CEO Peter Chou was extremely proud of the remarkable achievements his company had made over the last 12 years since starting off as an unknown manufacturer of PDAs for... View Details

Keywords: Global Strategy; Growth and Development Strategy; Brands and Branding; Product Positioning; Competitive Advantage; Mobile Technology; Telecommunications Industry; Taiwan

11 Jun 2014
Blog Post

Alumni: Where are they now? Featuring Joe…

ensure a more sustainable energy future. How has having an MBA impacted your career? Pursuing an MBA at Harvard has helped jumpstart my career in venture capital. Before HBS, I was an engineer at a large industrial technology View Details

Keywords: Technology

February 6, 2024
Article

Find the AI Approach That Fits the Problem You’re Trying to Solve

By: George Westerman, Sam Ransbotham and Chiara Farronato

AI moves quickly, but organizations change much more slowly. What works in a lab may be wrong for your company right now. If you know the right questions to ask, you can make better decisions, regardless of how fast technology changes. You can work with your technical... View Details

Keywords: Technology Adoption; AI and Machine Learning; Organizational Change and Adaptation; Technological Innovation; Analytics and Data Science

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On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskeys in just days rather than years using a novel technology and data... View Details

June 1994 (Revised September 1994)
Background Note

Commercializing Technology: Imaginative Understanding of User Needs

By: Dorothy A. Leonard

The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details

Keywords: Transformation; Communication Strategy; Customers; Design; Marketing; Consumer Behavior; Product Development; Research; Risk and Uncertainty; Commercialization; Technology Adoption

February 12, 2021
Article

The Commercial Space Age Is Here

By: Matt Weinzierl and Mehak Sarang

In May of 2020, SpaceX made history as the first private company to send humans into space. This marks not only a tremendous technological achievement, but also the first indication that an entirely new “space-for-space” industry—that is, goods and services designed to... View Details

Keywords: Space Economy; New Markets; Emerging Markets; Opportunities; Entrepreneurship; Commercialization; Aerospace Industry

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July 2006 (Revised December 2007)
Case

Strategic Outsourcing at Bharti Airtel Limited

By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Michele Jurgens

Faced with exponential growth and a competitive telecom environment, Bharti looks for ways to better manage its capital expenditures for telecommunications and information technology. One option is to hand over management of its telecom and IT networks to its vendors.... View Details

Keywords: Innovation and Management; Job Cuts and Outsourcing; Competitive Advantage; Technology Networks; Telecommunications Industry; India

June 1983
Background Note

Note on the Paper Machinery Industry

By: Christopher A. Bartlett

Describes the major structural changes taking place in the paper industry in the 1970s: major oil and pulp price increases, pollution legislation, a shift in industry development from OECD countries to LDCs and NICs and the technological revolution in paper making.... View Details

Keywords: Engineering; Price; Global Strategy; Growth and Development; Industry Structures; Organizational Change and Adaptation; Pollutants; Competition; Pulp and Paper Industry