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  • All HBS Web  (5,586)
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Show Results For

  • All HBS Web  (5,586)
    • People  (17)
    • News  (1,569)
    • Research  (3,262)
    • Events  (15)
    • Multimedia  (63)
  • Faculty Publications  (2,019)
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  • 22 Feb 2024
  • Blog Post

It’s Time to Build: Why the MS/MBA Is Right for You!

recent essay, titled “It’s Time to Build.” In it, Andreessen discussed how the COVID-19 pandemic exposed gaping institutional voids in society that technology had the potential to address – so long as there were people willing to build... View Details
  • 2016
  • Chapter

Luxury Branding Research: New Perspectives and Future Priorities

By: Anat Keinan, Sandrine Crener and Silvia Bellezza
Several major trends have changed the landscape for luxury brands. These shifts include the increasing role of technology (digital and mobile) as well as the use by consumers of alternative signals of status, such as wearing less prominently branded apparel, being less... View Details
Keywords: Luxury; Brands and Branding
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Keinan, Anat, Sandrine Crener, and Silvia Bellezza. "Luxury Branding Research: New Perspectives and Future Priorities." Chap. 2 in Online Luxury Retailing: Leveraging Digital Opportunities: Research, Industry Practice, and Open Questions, 16–33. Philadelphia: Wharton School, Baker Retailing Center, 2016.
  • 27 Sep 2021
  • Blog Post

Working to Change the Food System

believed I was best positioned to drive innovations in business models and strategies, and bring new, world-changing technologies to market. I came to HBS to get exposure to people from different backgrounds and have time and space to... View Details
  • 03 Dec 2016
  • News

Help Wanted: More Jobs for America

  • 05 Aug 2015
  • What Do You Think?

What Happened to the ‘Innovation, Disruption, Technology’ Dividend?

technology is being diverted to the creation of more variations on basic ideas faster instead of “an economy based on new products/platforms/ideas.”  Donald Shaw cited “problems in finding qualified people to hire.”  He also said that,... View Details
Keywords: by James Heskett; Technology; Technology
  • 08 Aug 2022
  • HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

part of a successful business strategy is not to get complacent but to always challenge oneself and innovate to stay relevant with market trends. He points to the example of photo company Eastman Kodak, back then the market leader, which... View Details
Keywords: by Shalene Gupta; Media & Broadcasting; Music
  • May 2004
  • Background Note

56K Modem Battle

By: David B. Yoffie and Deborah Freier
Examines the battle to set the standard for the 56K modem. Set in 1996, this case looks at how computers accessed the Internet via a telephone line, or dial-up connection, and a hardware modem. In 1995, there were 18.6 million total modem unit shipments, with market... View Details
Keywords: Announcements; Revenue; Patents; Product Launch; Network Effects; Standards; Competition; Information Infrastructure; Internet and the Web; Technology Industry; Illinois
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Yoffie, David B., and Deborah Freier. "56K Modem Battle." Harvard Business School Background Note 704-501, May 2004.
  • August 1995
  • Background Note

Managing in an Information Age: IT Challenges and Opportunities

By: Lynda M. Applegate
The co-evolution of technology, work, and the workforce over the past 30 years has dramatically influenced our concept of organizations and the industries within which they compete. No longer simply a tool to support "back-office" transactions, IT has become a... View Details
Keywords: Information Technology; Information Management; Restructuring; Technological Innovation; Corporate Strategy; Organizational Design; Organizational Change and Adaptation; Information Technology Industry
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Applegate, Lynda M. "Managing in an Information Age: IT Challenges and Opportunities." Harvard Business School Background Note 196-004, August 1995.
  • March 2025
  • Case

Stagwell: AI and the Future of Marketing

By: Suraj Srinivasan and Radhika Kak
In early 2025, Mark Penn, Founder, CEO and Chairman of Stagwell, a global marketing company with a network of over 70+ agencies that served over 4000 blue-chip customers across 40 countries, was looking at ways that marketers should navigate the disruption emanating... View Details
Keywords: Advertising; Innovation Strategy; Change Management; AI and Machine Learning; Digital Transformation; Technology Adoption; Marketing Strategy; Service Delivery; Creativity; Business Model; Technology Industry; Technology Industry
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Srinivasan, Suraj, and Radhika Kak. "Stagwell: AI and the Future of Marketing." Harvard Business School Case 125-089, March 2025.
  • Blog

Leading Successful Digital Transformation

transformation in large organizations for three main reasons: Focus on optimization and efficiency: Many companies use technology to cut costs, improve efficiency, or enhance the productivity of their... View Details
  • 11 Jun 2014
  • Blog Post

Alumni: Where are they now? Featuring Joe…

ensure a more sustainable energy future. How has having an MBA impacted your career? Pursuing an MBA at Harvard has helped jumpstart my career in venture capital. Before HBS, I was an engineer at a large industrial technology View Details
Keywords: Technology
  • April 1995 (Revised July 1995)
  • Case

Power Play (B): Sega in 16-bit Video Games

Home video-game systems were pioneered by the U.S. company Atari in the mid-1970s. After going through boom and bust in the early 1980s, the industry was resurrected in the mid-1980s by the Japanese company Nintendo. With its 8-bit video-game system, Nintendo... View Details
Keywords: Information Technology; Competition; Video Game Industry; Japan; United States
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Brandenburger, Adam M. "Power Play (B): Sega in 16-bit Video Games." Harvard Business School Case 795-103, April 1995. (Revised July 1995.)
  • July 2006 (Revised December 2007)
  • Case

Strategic Outsourcing at Bharti Airtel Limited

By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Michele Jurgens
Faced with exponential growth and a competitive telecom environment, Bharti looks for ways to better manage its capital expenditures for telecommunications and information technology. One option is to hand over management of its telecom and IT networks to its vendors.... View Details
Keywords: Innovation and Management; Job Cuts and Outsourcing; Competitive Advantage; Technology Networks; Telecommunications Industry; India
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Martinez-Jerez, Francisco de Asis, V.G. Narayanan, and Michele Jurgens. "Strategic Outsourcing at Bharti Airtel Limited." Harvard Business School Case 107-003, July 2006. (Revised December 2007.)
  • 09 Jan 2012
  • Research & Ideas

Location, Location, Location: The Strategy of Place

When companies thrive in their home base, temptation can be great to expand to new locations, either across town or around the world. The problem: Many companies think of location strategy as a short-term... View Details
Keywords: by Dina Gerdeman
  • 17 Sep 2009
  • News

Putting America Back to Work

  • Article

Why Every Organization Needs an Augmented Reality Strategy

By: Michael E. Porter and James E. Heppelmann
While the physical world is three-dimensional, most data is trapped on two-dimensional pages and screens. This gulf between the real and digital worlds prevents us from fully exploiting the volumes of information now available to us. Augmented reality (AR), a set of... View Details
Keywords: Technological Innovation; Innovation Strategy; Organizational Change and Adaptation; Performance Effectiveness
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Porter, Michael E., and James E. Heppelmann. "Why Every Organization Needs an Augmented Reality Strategy." Harvard Business Review 95, no. 6 (November–December 2017): 46–57.
  • 2015
  • Other Teaching and Training Material

Marketing Reading: Digital Marketing

By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry
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Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
  • 21 Feb 2018
  • Research & Ideas

When a Competitor Abandons the Market, Should You Advance or Retreat?

different markets but using the same technology. Among the findings: Companies were more than twice as likely to end development on a drug if a competitor in the same market using the same technology decided... View Details
Keywords: by Rachel Layne; Pharmaceutical; Health
  • January 2017
  • Case

Medtronic: Making the Big Leap Forward (A)

By: William W. George and Monica Baraldi
In 2014, Medtronic was about to execute a $50 billion acquisition of Ireland-based Covidien. Medtronic CEO Omar Ishrak was committed to building the largest medical technology company in the world while broadening its ability to fulfill its mission of “alleviating... View Details
Keywords: Acquisition; Medtronic; Covidien; Mission; Tax Inversion; Business Strategy; Leadership; Mergers and Acquisitions; Pharmaceutical Industry; Republic of Ireland; Europe; Minnesota; United States
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George, William W., and Monica Baraldi. "Medtronic: Making the Big Leap Forward (A)." Harvard Business School Case 317-031, January 2017.
  • February 2016 (Revised February 2017)
  • Case

The Climate Corporation

By: David E. Bell, Forest Reinhardt and Mary Shelman
Climate Corporation is a San Francisco–based data analytics company focused on agricultural applications. It was acquired by Monsanto in 2013. In 2015, Climate's decision support platform was used on 75 million acres of farmland in the U.S.; however, most of those... View Details
Keywords: Agribusiness Industry; Farming; Big Data; Data Analytics; Agriculture; Agribusiness; Decision Making; Analytics and Data Science; Agriculture and Agribusiness Industry
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Bell, David E., Forest Reinhardt, and Mary Shelman. "The Climate Corporation." Harvard Business School Case 516-060, February 2016. (Revised February 2017.)
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