Publications

September 2016 (Revised September 2016)
Case

Spectio: A Digital Lighting Company

By: Rajiv Lal and Sarah McAra

Spectio Tech, founded in 2005, developed and implemented intelligent LED lighting solutions for the industrial market. Sensors and wireless connectivity embedded in its LED fixtures not only significantly reduced lighting-related energy use—by up to 90% in some... View Details

Keywords: Internet Of Things; IoT; LED Lighting; Start-up; Energy Efficiency; Information Technology; Technology Adoption; Technological Innovation; Business Startups; Internet and the Web

February 2023
Case

Grupo Sancor Seguros: Facing the Digital Transformation of Insurance in Argentina (A)

By: Jorge Tamayo and Jenyfeer Martínez Buitrago

In 2020, Alejandro Simón, CEO of Sancor Seguros Group, a nearly 75-year-old cooperative that had become Argentina’s insurance leader, had to decide about the Group’s digital transformation strategy. The Group’s values and history needed to be considered during the... View Details

Keywords: Organizational Change and Adaptation; Digital Transformation; Organizational Culture; Cooperative Ownership; Strategy; Business Strategy; Adaptation; Technology Adoption; Insurance Industry; Latin America; South America; Argentina

June 2010
Teaching Note

American Well: The Doctor Will E-See You Now (TN)

By: Elie Ofek

Teaching Note for 510061. View Details

Keywords: Health Care and Treatment; Information Technology; Innovation and Invention; Online Technology; Revenue; System; Opportunities; Technology Adoption; Growth and Development; Brands and Branding; Business Model; Health Industry; United States

17 Apr 2017
Research Event

The Most Pressing Issues for Platform Providers in the Sharing Economy

notoriously slow technology adoption and rigid regulations. These were among the issues addressed in "Beyond Chicken and Egg–Strategic Challenges for Digital Marketplaces," one of eight panel discussions at... View Details

Keywords: by Carmen Nobel; Service

10 Apr 2006
Research & Ideas

American Auto’s Troubled Road

adopting the latest high-quality technology in vehicles and factories is often put forth as a solution. But HBS assistant professor Daniel Snow, who studies the application of new technology, offers a... View Details

Keywords: by Garry Emmons; Manufacturing; Transportation; Auto

18 Oct 2011
Working Paper Summaries

Historical Trajectories and Corporate Competences in Wind Energy

Keywords: by Geoffrey Jones & Loubna Bouamane; Energy; Utilities

08 Dec 2003
Research & Ideas

Why Europe Lags in Pharmaceuticals and Biotech

healthcare allows you to do something that means a great deal to the consumer. In a September speech, FDA Commissioner Mark McClellan said that low drug prices charged elsewhere in the world results in U.S. consumers paying more. He urged countries to View Details

Keywords: by Sean Silverthorne; Technology; Technology; Technology; Technology

July 2006
Background Note

Out of Frame: The Coming Digital Disruption of Hollywood

By: Stephen P. Bradley, Brian DeLacey and Reed Martin

The record opening of the Pirates of the Caribbean: Dead Man's Chest, starring Johnny Depp, had finally provided the industry with incontrovertible proof that it was still possible to draw massive audiences to movie theaters. Grossing $136 million during its opening... View Details

Keywords: Disruption; Internet and the Web; Technology Adoption; Mobile and Wireless Technology; Film Entertainment; Revenue; Entertainment and Recreation Industry; United States

April 2014 (Revised June 2014)
Case

Google Glass

By: Thomas Eisenmann, Lauren Barley and Liz Kind

In early 2014, business development executives at Google were formulating a distribution strategy for Glass, a wearable computer that projected information on a display viewable with an upward glance. Options, which were not mutually exclusive, included 1) continuing... View Details

Keywords: Entrepreneurship; Technological Innovation; Distribution Channels; Strategy; Partners and Partnerships; Technology Adoption

October 2018
Case

American Family Insurance and the Artificial Intelligence Opportunity

By: Rajiv Lal and Scott Johnson

02 Jun 2014
Research & Ideas

Secrets to a Successful Social Media Strategy

that companies adopt two different approaches. The first approach, which he terms "digital strategy on social platforms," uses social media to broadcast commercial messages and seek customer feedback. The second approach, "social strategy... View Details

Keywords: by Carmen Nobel

July 2022
Teaching Note

TraceTogether

By: Mitchell Weiss and Sarah Mehta

This Note provides guidance for teaching "TraceTogether," HBS Case No. 820-111. View Details

Keywords: Government Administration; Crisis Management; Health; Health Pandemics; Innovation and Invention; Innovation Leadership; Innovation Strategy; Technological Innovation; Social Issues; Mobile and Wireless Technology; Technology Adoption; Health Industry; Public Administration Industry; Singapore