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Show Results For
- All HBS Web
(1,459)
- People (3)
- News (235)
- Research (1,019)
- Events (9)
- Multimedia (4)
- Faculty Publications (463)
- 12 Jul 2011
- News
Phone Fun
marketing costs down by targeting the teens and twenties age group and by focusing — unlike some competitors — mainly on selling mobile phones. Although Phones 4u offers a range of mobile communication and... View Details
- 18 Feb 2016
- News
Challenge Aims to Speed Drug Trials Process
The HBS Health Care Initiative is seeking innovative ideas from the science, patient, business, and medical communities on how to transform trials for precision medicine. Through the HBS Precision Trials Challenge, it aims to bring diagnostics and therapies to View Details
- 04 Feb 2016
- News
From Super Bowl to STEM Bowl
families. Led by Santa Clara University professor Juan Montermoso (DBA 1977), a member of the Community Partners team, SCU business students developed plans to engage area technology firms as partners or sponsors as well as create a View Details
- 9 AM – 10 AM EDT, 23 Oct 2019
- HBS Online
HBS Online Leading with Finance
Gain a deep understanding of the principles of finance - a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: October 23, 2019 - December 4, 2019 View Details
- Profile
Rocio Parra
Why was getting a business education important to you? As a consultant, I had the opportunity to work in a variety of industries from pharmaceuticals and medical devices to government and consumer packaged goods. Through these experiences, I became interested in View Details
Keywords: Retail
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
like budgeting, should be part of the annual governance cycle. Whenever plans are changed at the enterprise or business unit level, executives likely need to realign the organization with the new direction. The alignment process, of necessity, should be cyclic and have... View Details
- 08 Jul 2021
- Blog Post
Managing Sustainable Advantage with Key ESG Co-Founders, Anne-Marie Schoonbeek and Heleen van Poecke
management. “We have decided to start building a product for which there is an urgent need amongst our target customer base as well as a willingness to pay,” said van Poecke. “Needless to say, our medium-term product vision is larger as... View Details
- 07 Aug 2000
- Research & Ideas
Rocket Science Retailing
that have not been shipped. This process of reading and reacting to market signals has improved CompUSA's ability to match supply with demand. Finally, book and music retailer Borders Group uses historical sales data to customize the... View Details
- 01 Mar 2004
- News
Job Hunting in a Tight Market: Strength in Numbers
quickly, a job hunter should target two hundred positions. These are not job openings, but two hundred positions you think may be right for you. For example, if there were thirty appropriate sales positions (not openings) at a certain... View Details
- 11 Jul 2006
- First Look
First Look: July 11, 2006
nearly 12 percent that day, a loss of $2 billion in market cap. The poor results were attributed to the aggressive rollout of 144 new "centricity" stores—revamped retail formats featuring a customer-centric operating model... View Details
Keywords: Sean Silverthorne
- 26 Aug 2014
- First Look
First Look: August 26
Evidence from Targeted Firms By: Cohen, Lauren, Umit G. Gurun, and Scott Duke Kominers Abstract—We provide theoretical and empirical evidence on the evolution and impact of non-practicing entities (NPEs) in the intellectual property... View Details
Keywords: Sean Silverthorne
- Profile
Evelyne White
interests, and then reserve their spot. Hosts set the price of their meals, and Bookalokal earns a commission on each meal. Soon after launching the site, however, Bookalokal's market expanded. It turns out that local diners—especially... View Details
- Web
Suppliers - Institute For Strategy And Competitiveness
long-term clinical outcomes and cost to demonstrate value compared to alternative therapies Conduct new types of long-term comparative studies in collaboration with providers and patients Increase the success rate instead of maximizing usage View Details
- 11 Jan 2019
- News
Case Study: Beating Bias
establishing an audience, then adding targeted ads and affiliate marketing, Patel aims to build a “commenting platform 2.0,” he says: Media companies could license the product to enable more robust user-generated discussion within the... View Details
Keywords: Jen McFarland Flint
- 01 Mar 2014
- News
Insight: Yenball
by Dan Morrell Perhaps the biggest free agent target in major league baseball this off-season was 25-year-old Masahiro Tanaka, a pitcher in the Japanese professional league with a devastating split-finger fastball who made international... View Details
- 22 Jul 2014
- First Look
First Look: July 22
whether to locate a packaging industry new business in his native Malawi or in the larger market of Nigeria is examined. Conflicting opinions on the case are offered by businesspeople with experience in Africa. Publisher's link:... View Details
Keywords: Sean Silverthorne
- 25 Apr 2017
- First Look
First Look at New Research, April 25
2017 CA: BVT Publishing Global Marketing Management: A Casebook By: Quelch, John A. Abstract—During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As... View Details
Keywords: Sean Silverthorne
- 17 Mar 2015
- Research & Ideas
Where Did My Shopping Mall Go?
other place where you are seeing malls thrive is at the high end. The luxury malls, what the industry calls A-class malls, are doing very, very well. It's the B- and C-class malls that are in trouble. These malls are targeting the... View Details
- 27 Sep 2024
- Research & Ideas
Charting 'Cheapflation': How Budget Brands Got So Pricey
bills. They also point out other reasons, including targeted fiscal stimulus, which likely increased the demand for cheaper varieties, and the possibility that cheaper products tend to depend more on global supply chains, like the ones... View Details
Keywords: by Ana Elena Azpúrua
- 02 Oct 2007
- First Look
First Look: October 2, 2007
Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in marketing is not unfolding, as many... View Details
Keywords: Martha Lagace