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      • November 2000
      • Case

      Geocast Network Systems, Inc.

      By: Thomas R. Eisenmann, Christina L. Darwall and Elizabeth Kind
      Geocast, a venture-backed start-up, had developed innovative technology for "datacasting" broadband information and entertainment content to an external hard drive, where it was cached for later retrieval by a Web-enabled PC. By using terrestrial TV, direct broadcast... View Details
      Keywords: Business Model; Customer Value and Value Chain; Entrepreneurship; Venture Capital; Information Management; Technological Innovation; Marketing Channels; Corporate Strategy; Web Services Industry; Web Services Industry
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      Eisenmann, Thomas R., Christina L. Darwall, and Elizabeth Kind. "Geocast Network Systems, Inc." Harvard Business School Case 801-211, November 2000.
      • October 2000 (Revised April 2001)
      • Case

      Cost of Capital at Ameritrade

      By: Mark L. Mitchell and Erik Stafford
      Ameritrade Holding Corp. is planning large marketing and technology investments to improve the company's competitive position in deep-discount brokerage by taking advantage of emerging economies of scale. In order to evaluate whether the strategy would generate... View Details
      Keywords: Developing Countries and Economies; Asset Pricing; Cash Flow; Cost of Capital; Investment; Marketing; Mathematical Methods; Competition; Information Technology; Internet and the Web; Financial Services Industry
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      Mitchell, Mark L., and Erik Stafford. "Cost of Capital at Ameritrade." Harvard Business School Case 201-046, October 2000. (Revised April 2001.)
      • October 2000 (Revised February 2007)
      • Case

      Harvard Management Company and Inflation-Protected Bonds, The

      By: Luis M. Viceira
      In March 2000, the board of The Harvard Management Co. (HMC) approved significant changes in the policy portfolio determining the long-run allocation policy of the Harvard University endowment. These changes included a sharp reduction of the allocation to U.S. equities... View Details
      Keywords: Bonds; Investment Portfolio; Investment Funds; Asset Management; Corporate Governance; Capital Markets; Financial Services Industry; United States
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      Viceira, Luis M. "Harvard Management Company and Inflation-Protected Bonds, The." Harvard Business School Case 201-053, October 2000. (Revised February 2007.)
      • October 2000 (Revised May 2001)
      • Case

      Editora Abril S.A.

      By: Michael Y. Yoshino and Perry Fagan
      Brazil's media conglomerate Editora Abril S.A. is Latin America's largest publishing and printing company; it publishes books, and comic books, videos, maps, travel guides, music, and textbooks. It also owns Brazil's largest database marketing company, its... View Details
      Keywords: Business Conglomerates; Investment; Growth and Development Strategy; Marketing Communications; Market Design; Media; Service Delivery; Private Ownership; Expansion; Web Sites; Service Industry; Service Industry; Brazil
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      Yoshino, Michael Y., and Perry Fagan. "Editora Abril S.A." Harvard Business School Case 301-062, October 2000. (Revised May 2001.)
      • October 2000 (Revised October 2001)
      • Case

      adM@rt(A)

      By: F. Warren McFarlan, Carin-Isabel Knoop and David Lane
      Describes the complex policy alternatives facing an online Hong Kong grocery company as it tries to apply Webvan-type concepts in the Hong Kong marketplace. Captures the extraordinary process of adaptation the company is going through as it tries to find the right... View Details
      Keywords: Organizational Change and Adaptation; Markets; Marketing; Business Strategy; Business Model; Decisions; Problems and Challenges; Web Services Industry; Web Services Industry; Hong Kong
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      McFarlan, F. Warren, Carin-Isabel Knoop, and David Lane. "adM@rt(A)." Harvard Business School Case 301-046, October 2000. (Revised October 2001.)
      • September 2000 (Revised November 2000)
      • Case

      GetConnected.com

      By: Rajiv Lal, Nilanjana R. Pal and Jodi L. Prins
      Describes the situation faced by GCI.com in April 2000, soon after raising $12 million for their new venture. After hiring an advertising agency, management needs to decide on the nature of the advertising campaign to target the right set of customers with the right... View Details
      Keywords: Advertising Campaigns; Business Startups; Business or Company Management; Marketing Strategy; Market Entry and Exit; Corporate Strategy; Web Services Industry
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      Lal, Rajiv, Nilanjana R. Pal, and Jodi L. Prins. "GetConnected.com." Harvard Business School Case 501-025, September 2000. (Revised November 2000.)
      • September 2000
      • Case

      Quokka Sports

      By: Stephen P. Bradley, Thomas R. Eisenmann, Stephanie Mason Ogborne and Julie C. Toscano
      Quokka Sports is an example of one of the new broadband services focused in total immersion sports. Quokka faces two issues: 1) the broadband infrastructure is emerging slowly so the type of services offered needs to be decided on. 2) Quokka faces an explosion of... View Details
      Keywords: Digital Marketing; Decisions; Information Publishing; Infrastructure; Competition; Web Services Industry; Web Services Industry
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      Bradley, Stephen P., Thomas R. Eisenmann, Stephanie Mason Ogborne, and Julie C. Toscano. "Quokka Sports." Harvard Business School Case 701-011, September 2000.
      • September 2000 (Revised October 2002)
      • Case

      National Logistics Management

      By: Lynda M. Applegate, Mary Rotelli and Kristin Kohler
      National Logistics Management (NLM), a third-party logistics company, is a successful, profitable business that provides a more cost-effective and efficient means to expedite premium freight. With the logistics landscape changing, NLM's market niche is threatened. Can... View Details
      Keywords: Entrepreneurship; Business Strategy; Competitive Strategy; Growth and Development Strategy; Business or Company Management; Logistics; Industry Structures; Planning; Service Industry
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      Applegate, Lynda M., Mary Rotelli, and Kristin Kohler. "National Logistics Management." Harvard Business School Case 801-110, September 2000. (Revised October 2002.)
      • September 2000 (Revised February 2025)
      • Case

      Netflix (2000)

      By: E. Scott Mayfield
      The CEO of a successful Internet start-up must decide whether to delay the company's initial public offering following a significant decline in the NASDAQ market during the spring of 2000. The company's CFO is asked to reevaluate the company's projected cash flow needs... View Details
      Keywords: Business Model; Contracts; Initial Public Offering; Cash Flow; Service Delivery; Financial Strategy; Web Services Industry
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      Mayfield, E. Scott. "Netflix (2000)." Harvard Business School Case 201-037, September 2000. (Revised February 2025.)
      • September 2000 (Revised March 2001)
      • Case

      Old Mutual

      By: Tarun Khanna, Krishna G. Palepu and Kirsty O'Neil-Massaro
      Designed to explore the demutualization and listing overseas of one of Africa's largest financial institutions, Old Mutual, and the effects that these actions have on South Africa's domestic capital markets. Explores the particular difficulties that arise as a result... View Details
      Keywords: Financial Institutions; Growth and Development Strategy; Organizational Structure; Global Strategy; Corporate Strategy; Capital Markets; Corporate Social Responsibility and Impact; Business Education; Financial Strategy; Business or Company Management; Financial Services Industry; Financial Services Industry; South Africa
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      Khanna, Tarun, Krishna G. Palepu, and Kirsty O'Neil-Massaro. "Old Mutual." Harvard Business School Case 701-026, September 2000. (Revised March 2001.)
      • August 2000 (Revised September 2005)
      • Case

      Omnitel Pronto Italia

      By: Rajiv Lal, Carin-Isabel Knoop and Suma Raju
      Describes the situation faced by Omnitel soon after launching its mobile telecommunication services in Italy in December 1995. Competing against the Italian monopoly, TIM, Omnitel had positioned its services to be better on the quality dimension. However, sales were... View Details
      Keywords: Customer Satisfaction; Marketing Channels; Marketing Strategy; Product Positioning; Market Entry and Exit; Product Development; Sales; Competition; Segmentation; Value Creation; Telecommunications Industry; Italy
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      Lal, Rajiv, Carin-Isabel Knoop, and Suma Raju. "Omnitel Pronto Italia." Harvard Business School Case 501-002, August 2000. (Revised September 2005.)
      • August 2000
      • Case

      Alison Brown of Compass Records

      By: Teresa M. Amabile and Amy Blitz
      Highly acclaimed recording artist, banjo player, and jazz/blue grass composer Alison Brown has used her artistic experience and MBA-based business savvy to found a successful independent record company with bassist/husband Garry West. Representing a stellar roster of... View Details
      Keywords: Entrepreneurship; Technological Innovation; Growth and Development Strategy; Growth Management; Industry Structures; Service Delivery; Business Strategy; Expansion; Entertainment and Recreation Industry; Music Industry
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      Amabile, Teresa M., and Amy Blitz. "Alison Brown of Compass Records." Harvard Business School Case 801-089, August 2000.
      • August 2000 (Revised December 2003)
      • Case

      Dell's Working Capital

      By: Richard S. Ruback and Aldo Sesia
      Dell Computer Corp. manufactures, sells, and services personal computers. The company markets its computers directly to its customers and builds computers after receiving a customer order. This build-to-order model enables Dell to have much smaller investment in... View Details
      Keywords: Financial Management; Working Capital; Manufacturing Industry; Computer Industry
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      Ruback, Richard S., and Aldo Sesia. "Dell's Working Capital." Harvard Business School Case 201-029, August 2000. (Revised December 2003.)
      • August 2000
      • Case

      Monster.com

      By: Jeffrey F. Rayport
      Jeff Taylor, founder and CEO of Monster.com, ponders how his online site, the leading career site on the web, can continue its dominance (60% share in 1999) and growth on the Internet. Monster.com had just launched a nationwide branding campaign on television and... View Details
      Keywords: Internet and the Web; Entrepreneurship; Brands and Branding; Service Industry
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      Rayport, Jeffrey F., and Dickson Louie. "Monster.com." Harvard Business School Case 801-145, August 2000.
      • August 2000 (Revised September 2000)
      • Case

      Extraprise

      By: Srikant M. Datar, Krishna G. Palepu and Sarah S. Khetani
      In the three years since it was founded, the Boston-based Internet strategy consulting firm, Extraprise, has changed its strategy three times. Jennifer Gabler, the CFO, considers what kinds of control systems she can put in place to ensure the company can continue to... View Details
      Keywords: Information Management; Management Analysis, Tools, and Techniques; Mathematical Methods; Information Technology; Outcome or Result; Business Growth and Maturation; Growth and Development Strategy; Web Services Industry; Web Services Industry; Boston
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      Datar, Srikant M., Krishna G. Palepu, and Sarah S. Khetani. "Extraprise." Harvard Business School Case 101-001, August 2000. (Revised September 2000.)
      • August 2000 (Revised February 2003)
      • Case

      Borders Group, Inc.

      By: Zeynep Ton and Ananth Raman
      Describes Borders Group, a well-known retail chain, in late 1999 and its traditional strengths and rapid growth in the 1990s. By 1990, however, the company had fallen behind Amazon.com and Barnes & Noble in leveraging the Internet for book retailing, although it... View Details
      Keywords: Supply Chain Management; Customer Value and Value Chain; Distribution Channels; Service Operations; Business Growth and Maturation; Economic Growth; Industry Growth; Growth and Development; Internet; Business Model; Order Taking and Fulfillment; Supply and Industry; Retail Industry; Publishing Industry
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      Ton, Zeynep, and Ananth Raman. "Borders Group, Inc." Harvard Business School Case 601-037, August 2000. (Revised February 2003.)
      • July 2000 (Revised November 2001)
      • Case

      Catalyst Medical Solutions

      By: Amy C. Edmondson, Richard M.J. Bohmer and Naomi Atkins
      Faced with a drop in the NASDAQ, four eHealth entrepreneurs must decide between two distribution strategies for their new company's technology. The team, comprised of three full-time resident physicians and an MBA, has developed software to enable electronic... View Details
      Keywords: Product Development; Health Care and Treatment; Distribution; Strategy; Venture Capital; Applications and Software; Partners and Partnerships; Borrowing and Debt; Service Industry; Service Industry
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      Edmondson, Amy C., Richard M.J. Bohmer, and Naomi Atkins. "Catalyst Medical Solutions." Harvard Business School Case 601-014, July 2000. (Revised November 2001.)
      • July 2000 (Revised October 2000)
      • Case

      Petstore.com

      By: Thomas R. Eisenmann
      Petstore.com is one of four contenders for leadership in the highly competitive online pet supply business. Petstore.com faces decisions regarding potential merger partners and how to brand its service within the website managed by its ultimate merger partner,... View Details
      Keywords: Competition; Internet and the Web; Mergers and Acquisitions; Partners and Partnerships; Internet and the Web; Brands and Branding; Marketing Strategy; Retail Industry
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      Eisenmann, Thomas R. "Petstore.com." Harvard Business School Case 801-044, July 2000. (Revised October 2000.)
      • July 2000
      • Background Note

      Industry Transformation

      By: Michael E. Porter and Jan W. Rivkin
      One of the steepest challenges a strategist faces is to navigate his or her company through a period of industry transformation--an era of rapid and wholesale changes in industry structure. This note considers how periods of transformation typically unfold. It then... View Details
      Keywords: Technological Innovation; Management; Management Practices and Processes; Industry Growth; Industry Structures; Strategy; Competitive Strategy; Corporate Strategy; Service Industry; Service Industry
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      Porter, Michael E., and Jan W. Rivkin. "Industry Transformation." Harvard Business School Background Note 701-008, July 2000.
      • 2000
      • Chapter

      Service Markets and the Internet

      By: J. A. Deighton
      Keywords: Internet and the Web; Service Operations; Market Design
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      Deighton, J. A. "Service Markets and the Internet." In Services Marketing: People, Technology, Strategy, edited by Christopher Lovelock. Upper Saddle River, NJ: Prentice Hall, 2000.
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