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  • January 2015 (Revised July 2019)
  • Case

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman
Email mking@hbs.edu for a courtesy copy.

The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
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John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Case 515-010, January 2015. (Revised July 2019.) (Email mking@hbs.edu for a courtesy copy.)

    Big Data

    Big data is defined and distinguished from a mere moment in the “ancient quest to measure.” Specific discontinuities in the practice of information science are identified which, the paper argues, have large consequences for the social order. The infrastructure that... View Details

      John A. Quelch

      John A. Quelch is Executive Vice Chancellor and Distinguished Professor of Social Science at Duke Kunshan University. He is also John DeButts Professor at Duke University's Fuqua School of Business.  Between 2017 and 2023 he was the Leonard M. Miller University... View Details

      Keywords: advertising; broadcasting; consumer products; e-commerce industry; fashion; fast food; federal government; financial services; food; food processing; health care; high technology; marketing industry; media
      • 24 May 2012
      • News

      Harvard Business School Celebrates 102nd Commencement

        Dominic Russel

        Dominic Russel is a doctoral student in the Business Economics program. His current research interests are in financial economics, public economics, and the economics of social networks. He has previously worked as a financial analyst at the Consumer Financial... View Details
        • July 2021
        • Article

        Discovering Auctions: Contributions of Paul Milgrom and Robert Wilson

        By: Alex Teytelboym, Shengwu Li, Scott Duke Kominers, Mohammad Akbarpour and Piotr Dworczak
        The 2020 Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel was awarded to Paul R. Milgrom and Robert B. Wilson for “improvements to auction theory and inventions of new auction formats.” In this survey article, we review the contributions of the... View Details
        Keywords: Economics; Auctions; Theory; Design
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        Teytelboym, Alex, Shengwu Li, Scott Duke Kominers, Mohammad Akbarpour, and Piotr Dworczak. "Discovering Auctions: Contributions of Paul Milgrom and Robert Wilson." Scandinavian Journal of Economics 123, no. 3 (July 2021): 709–750. (Authors' names are in certified random order.)
        • 27 Sep 2018
        • HBS Seminar

        Cesar Hidalgo, MIT

        • 28 Oct 2016
        • HBS Seminar

        Yas Motoyama, Kauffman Foundation

        • 2019
        • Working Paper

        A Journal-Based Replication of 'Being Chosen to Lead'

        By: Erik Snowberg, Allan Drazen, Anna Dreber and Erkut Y. Ozbay
        Recent large-scale replications of social science experiments provide important information on the reliability of experimental research. Unfortunately, there exist no mechanisms to ensure replications are done. We propose such a mechanism: journal-based replication, in... View Details
        Keywords: Experiments; Replication; Reliability; Journal-based Replication; Research
        Citation
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        Snowberg, Erik, Allan Drazen, Anna Dreber, and Erkut Y. Ozbay. "A Journal-Based Replication of 'Being Chosen to Lead'." Harvard Business School Working Paper, No. 20-064, November 2019.
        • 18 Sep 2013
        • News

        The 10 most influential women in biotech

        • 21 Jun 2021
        • News

        A New Study Quantifies the Cost of Gender Bias: 6,500 Missed Opportunities for Women

        • 17 May 2019
        • News

        Tackling high Rx prices

        • August 2024 (Revised November 2024)
        • Case

        Commonwealth Fusion Systems: Born at Scale

        By: Joshua Lev Krieger, Jim Matheson, Kyle Myers, Gunnar Trumbull and Richard Vietor
        This case study chronicles the journey of Commonwealth Fusion Systems (CFS) on its ambitious mission to commercialize fusion energy and become the world’s leading provider of fusion power plants. Emerging from a “special arrangement” with MIT's Plasma Science and... View Details
        Keywords: Nuclear Energy; Innovation; Entrepreneurship; Entrepreneurial Finance; Energy Generation; Commercialization; Science-Based Business; Technological Innovation; Market Entry and Exit; Energy Industry
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        Krieger, Joshua Lev, Jim Matheson, Kyle Myers, Gunnar Trumbull, and Richard Vietor. "Commonwealth Fusion Systems: Born at Scale." Harvard Business School Case 825-061, August 2024. (Revised November 2024.)
        • Web

        Capstone | MBA

        Capstone MS/MBA Biotechnology: Life Sciences Each student develops a capstone project in their second year of studies that challenges them to perform an in-depth structured scientific and business analysis of a biotechnology opportunity.... View Details
        • April 2023
        • Case

        Fizzy Fusion: When Data-Driven Decision Making Failed

        By: Michael Parzen, Eddie Lin, Douglas Ng and Jessie Li
        This is a case about a fictional New York beverage company called Fizzy Fusion. The business is facing supply chain and inventory management challenges with its new product, SparklingSip. Despite seeking help from a data science consulting firm, the machine learning... View Details
        Keywords: Supply Chain Management; Production; Risk and Uncertainty; Analytics and Data Science; Food and Beverage Industry
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        Parzen, Michael, Eddie Lin, Douglas Ng, and Jessie Li. "Fizzy Fusion: When Data-Driven Decision Making Failed." Harvard Business School Case 623-071, April 2023.

          Jeffrey J. Bussgang

          General Partner, Flybridge Capital Partners

          Former entrepreneur turned VC, HBS Senior Lecturer, author of three, dad of three, husband of one, civic leader, and fan of all Boston sports.

          Jeffrey J. Bussgang is a Senior... View Details

          • Web

          Featured Topics - Faculty & Research

          History Case Method Project Creating Emerging Markets Digital Data Design Institute at Harvard Entrepreneurship Global Health Care Impact Investments Impact-Weighted Accounts Institute for Business in Global Society Institute for Strategy and Competitiveness Laboratory... View Details

            Fortune Tellers

            The period leading up to the Great Depression witnessed the rise of economic forecasters, pioneers who sought to use the tools of science to predict the future, with the aim of profiting from their forecasts. This book chronicles the lives and careers of the men who... View Details
            • 08 Jan 2009
            • News

            Harvard Professor Robert C. Merton to Receive MIT’s Muh Award

            • 02 Nov 2010
            • News

            The Heated Debate Over Proxy Access

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