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- All HBS Web (1,452)
- Faculty Publications (475)
- 01 Jun 2002
- News
In VMI Partnerships, the Devil is in the Data
other words, if a retailer only gives the manufacturer warehouse stock information rather than actual sales data, or if the data is sent by fax instead of electronic transfer (which can be more efficiently verified), VMI may not pay off.... View Details
Keywords: Laura Singleton (MBA 1988)
- 01 Jan 2005
- News
Judith R. Haberkorn, 111th AMP, 1992
Retired President, Consumer Sales & Services, Verizon Communications Inc. Return to Alumni Achievement Awards main page EARLIER EDUCATION Briarcliff College, 1968 B.A., International Relations LIFELONG LESSON FROM HBS "Leadership matters.... View Details
- December 1986 (Revised January 1988)
- Case
Hewlett-Packard: Manufacturing Productivity Division (C)
By: Benson P. Shapiro and Lawrence B. Levine
Focuses on the development of a "market driven" culture at Hewlett-Packard (HP); the conflict between autonomous, well integrated divisions making products responsive to their own markets and a greater degree of systems integration at the corporate level; and the... View Details
Keywords: Business Divisions; Marketing; Marketing Strategy; Production; Organizational Culture; Research and Development; Sales; Integration; Manufacturing Industry
Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (C)." Harvard Business School Case 587-103, December 1986. (Revised January 1988.)
- 22 Feb 2019
- News
Empowering a New Generation of Business Leaders
assigned a product or service to turn into a business, and then the rest was up to them. That included raising money to start the business, creating a marketing plan, and developing some of the company’s operations, like banking, sales... View Details
- 09 Aug 2011
- News
A Toast to Macchu Pisco
countries are riding the pisco boom but the Peruvian version has a quality edge, the Times asserted. Explains Asher, “We get our grapes from a cooperative of women growers. We monitor the wild yeasts, use cold fermentation, and generally go beyond the denomination... View Details
- 23 Jun 2003
- Research & Ideas
Psychology, Pathology, and the CEO
the IT department or needed to coordinate their launches with help from sales representatives in the field. Jim Kilts encouraged the formation of operating committees in each business unit or regional group,... View Details
Keywords: by Rosabeth Moss Kanter
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
furnishings and home entertainment will hold up well, as uncertainty prompts us to stay at home but also stay connected with family and friends. Now may be the time to drop your weaker distributors and upgrade your sales force. 3.... View Details
Keywords: by John Quelch
- 08 Jan 2008
- First Look
First Look: January 8, 2008
that is headed for early approval by the FDA. The first in a series focuses on operational decisions triggered by the drive for early approval. Sparks discussion about a leader's economic, legal, and ethical responsibilities to multiple... View Details
Keywords: Martha Lagace
- 01 Mar 2007
- News
Courting the Poor
A BETTER MOUSETRAP: At a Magazine Luiza virtual showroom, sales staff use computers to help customers make their purchases. Photo COURTESY MAGAZINE LUIZA The inspiration for a new case can strike at any time. For HBS associate professor... View Details
- 01 Mar 2011
- First Look
First Look: March 1
mind-set and will be expected to offer your CEO deep insights on key business decisions. This article explores those developments in more detail and explains other findings about the latest requirements in each of seven C-level jobs: CIO, chief marketing and View Details
Keywords: Sean Silverthorne
- March 2008 (Revised May 2008)
- Case
Carlyle Japan (A)
By: David B. Godes, Masako Egawa and Mayuka Yamazaki
Tamotsu Adachi, Managing Director of Carlyle Japan, wants to formulate a strategy to improve his firm's ability to source high-quality deals at competitive valuations, or prices. Buyout funds like Carlyle typically have two deal phases: sourcing and monitoring. These... View Details
Keywords: Financial Instruments; Leveraged Buyouts; Supply Chain Management; Marketing Channels; Sales; Financial Services Industry; Japan
Godes, David B., Masako Egawa, and Mayuka Yamazaki. "Carlyle Japan (A)." Harvard Business School Case 508-092, March 2008. (Revised May 2008.)
- October 1993 (Revised November 1994)
- Case
Becton Dickinson & Co.: Multidivisional Marketing Programs
By: Frank V. Cespedes
In response to a potential competitive inroad at a key account, managers at Becton Dickinson are considering a multidivisional marketing effort. View Details
Keywords: Marketing Communications; Accounting Audits; Management; Supply Chain Management; Organizations; Sales; Change Management; Health Industry
Cespedes, Frank V. "Becton Dickinson & Co.: Multidivisional Marketing Programs." Harvard Business School Case 594-060, October 1993. (Revised November 1994.)
- 01 Dec 2018
- News
Competencies and Credentials
positions—the supervisors, sales representatives, data analysts, and production managers, for example—tend to be less engaged in their work, have higher rates of turnover, and have lower levels of productivity, according to Fuller’s... View Details
- 01 Mar 2007
- News
Avon CEO Jung on Leadership
leadership, the company introduced new lines and products, repackaged old standbys, invested heavily in research and development, and expanded overseas. Redubbed “the company for women,” Avon now operates in more than 100 countries,... View Details
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
moved on to join the launch of Staples, managing that company's West Coast operations and international joint ventures, and finally assuming responsibility for all sales and marketing. But by 1996, when an... View Details
Keywords: by John S. Rosenberg
- 06 May 2008
- First Look
First Look: May 6, 2008
its historic status as a vendor of the Macintosh personal computer (PC) line. Mac sales remained vital to Apple's future, but they now accounted for less than half of its total revenue. The company's line of iPod media players, its iTunes... View Details
Keywords: Martha Lagace
- December 2002
- Teaching Note
Abgenix and the XenoMouse (TN)
Teaching Note for (501-061). View Details
- 03 Mar 2014
- HBS Case
Decommoditizing the Canned Tomato
sales growing from 11 million in 1995 to 185 million in 2011. And it offers important insights on supply chain management, innovation, and risk-taking. But it also provides lessons to anyone selling a commodity—after all is said and done... View Details
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
of Maybach sales operations for Mercedes-Benz USA, LLC, has perhaps faced a more significant challenge than the rest of the panel over the last several years: launching an extremely high-end automobile... View Details
- 01 Apr 2000
- News
Award-Winning Article Urges Companies to Loosen Ties that Bind
One function builds relationships with customers, another develops products, and the third oversees the operational infrastructure. Even though these activities often conflict with each other, traditionally they have been bundled together... View Details