Relationship Portfolio Management - Publications - Faculty & Research - Harvard Business School

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March 2005 (Revised April 2007)
Case

Comergent Technologies Inc.: Enterprise E-Commerce

By: V. Kasturi Rangan and Marie Bell

Coming out of the 2001 high-tech industry recession, this venture capital start-up has to come up with a marketing plan to break even and grow. Its innovative e-commerce software provides unique customer relationship management solutions, but it has to convince... View Details

Keywords: Business Startups; Customer Relationship Management; Financial Crisis; Collaborative Innovation and Invention; Business or Company Management; Marketing Strategy; Problems and Challenges; Software; Information Technology Industry

October 2012
Course Overview Note

FIELD 2—Working with Global Partners

By: Felix Oberholzer-Gee

Most FIELD 2 teams develop great working relationships with their Global Partner. But managing Global Partner expectations can be challenging. This note describes three scenarios with which FIELD teams struggled in the past and asks the reader to make decisions about... View Details

Keywords: Fieldwork; Partnerships; Global; Collaboration; Global Business; Global Collaboration; Partners and Partnerships

February 2000 (Revised September 2002)
Case

Forever: De Beers and U.S. Antitrust Law

By: Debora L. Spar and Jennifer Burns

For over a century, the international diamond market has been dominated by one of the most successful cartels on earth. Run by the legendary De Beers Corp., the cartel has managed to keep diamond prices increasing and to prevent the defection that dooms most other... View Details

Keywords: Lawfulness; Monopoly; Luxury; Business and Government Relations; Consumer Products Industry; Mining Industry; Africa; United States

19 Mar 2019
First Look

New Research and Ideas, March 19, 2019

forthcoming Academy of Management Discoveries Creativity, Artificial Intelligence, and a World of Surprises By: Amabile, Teresa M. Abstract—In recent years, progress has been made toward AI Creativity, which I define as the production of... View Details

Keywords: Dina Gerdeman

January 2023
Article

Social Networks, Ethnicity, and Entrepreneurship

By: William R. Kerr and Martin Mandorff

We study the relationship between ethnicity, occupational choice, and entrepreneurship. Immigrant groups in the United States cluster in specific business sectors. For example, Koreans are 34 times more concentrated in self-employment for dry cleaning than other... View Details

Keywords: Self-employed; Occupation; Entrepreneurship; Ethnicity; Immigration; Networks

December 2010
Compilation

VCPE Strategy Vignettes I

By: Josh Lerner, G. Felda Hardymon, Matthew Rhodes-Kropf, Ann Leamon and Lisa Strope

These three vignettes present various issues around the strategy and management of venture capital and private equity firms. In one, the general partners must decide whether to invest in an intriguing opportunity that lies outside the firm's carefully developed... View Details

Keywords: Venture Capital; Private Equity; Financial Strategy; Projects; Decision Choices and Conditions; Partners and Partnerships; Opportunities; Investment Portfolio; Business or Company Management; China

31 Jul 2017
HBS Case

It’s Hard to Fix the Family Business Without Offending the Family

Transitioning to next-generation leadership in a family-run restaurant business is a tricky recipe. Credit: ansonmiao Harvard Business School case studies are often set in large corporations, where the wide range of problems encountered by View Details

Keywords: by Julia Hanna; Food & Beverage

March 2011
Teaching Note

Calveta Dining Services, Inc.: A Recipe for Growth? (Brief Case)

By: James L. Heskett and Patricia Girardi

Teaching Note for #4261. View Details

Keywords: Corporate Vision; Employee Empowerment; Service Management; Family Businesses; Growth Strategy; Mission and Purpose; Family Business; Employee Relationship Management; Communication; Organizational Structure; Operations; Growth and Development Strategy

2010
Other Unpublished Work

Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details

Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry

March 2022 (Revised July 2022)
Teaching Note

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details

2015
Chapter

Leading Socially Responsible, Value-Creating Corporations

By: Daniel A Brown, Rakesh Khurana and James O'Toole

We explore the role of the corporate leader in creating value for stakeholders throughout three eras: one of naïve idealism, one of naïve cynicism, and an emerging era of rugged idealism. We explain how the role of the corporate leader and society's perceptions of this... View Details

Keywords: Stakeholder Management; Value; Shared Value; Institution; Business School; Stakeholder Engagement; Value Creation; Leadership; Corporate Social Responsibility and Impact; Alignment; Business Education; Business and Stakeholder Relations

Find at Harvard

13 Aug 2007
Research & Ideas

The Dark Side of Trust

established relationships. The managerial challenge is to build trusting relationships without losing sight of outside opportunities. This applies to contexts other than procurement. For example, in human resource management, View Details

Keywords: by Sean Silverthorne; Service

January 1994 (Revised February 2001)
Case

PepsiCo's Restaurants

By: Cynthia A. Montgomery

In 1992 PepsiCo is considering two opportunities to expand its restaurant business, Carts of Colorado, a $7 million manufacturer and merchandiser of mobile food carts, and California Pizza Kitchen, a $60 million chain in the casual dining segment. The discussion... View Details

Keywords: Management Systems; Organizational Structure; Opportunities; Business Strategy; Expansion; Food and Beverage Industry

June 2010 (Revised July 2011)
Case

China Environment Fund: Doing Well by Doing Good

By: Christopher Marquis and Nancy Dai

In early 2010, cleantech investment pioneer Tsing Capital was planning for the China Environment Fund IV and considering how to maintain its commitment to social and environmental practices. Tsing Capital embraced its philosophy of "Doing Well by Doing Good" and... View Details

Keywords: Corporate Social Responsibility and Impact; Business Strategy; Balance and Stability; Environmental Sustainability; Climate Change; Energy Conservation; Business Organization; Organizational Change and Adaptation; Venture Capital; Financial Services Industry; China

03 Nov 2020
Working Paper Summaries

The Stock Market Value of Human Capital Creation

Keywords: by Matthias Regier and Ethan Rouen

June 2012
Case

Aman Resorts (Abridged)

By: Eugene Soltes and Aldo Sesia

This case describes the operating model and philosophy of this high-end set of global properties. Aman relies on employees taking considerable initiative to deliver the highest quality personalized service in the hospitality industry. The case also highlights Aman's... View Details

Keywords: Global Business; Management Skills; Performance Appraisals; Customer Service; Incentives; Hospitality; Globalized Firms and Management; Business Model; Employees; Service Delivery; Customer Focus and Relationships; Business Strategy; Accommodations Industry

2020
Chapter

The Relational Roles of Brands

In contemporary culture, brands play important relational roles, linking consumers to others and serving as relational partners. This chapter provides an understanding of the relational roles of brands to illuminate why and how consumers connect with brands and how... View Details

Keywords: Customer Relationship Management; Customer Focus and Relationships; Customers; Brands and Branding; Marketing Strategy; Marketing

June 2011 (Revised December 2013)
Case

FIJI Water: Carbon Negative?

By: Francesca Gino, Michael W. Toffel and Stephanie van Sice

Seeking to go beyond global best practices in reducing environmental impacts, FIJI Water, a premium artesian bottled water company in the United States, launched a Carbon Negative campaign that would offset more greenhouse gas emissions than were released by the... View Details

Keywords: Carbon Footprint; Carbon Offsetting; Corporate Social Responsibility and Impact; Environmental Sustainability; Brands and Branding; Negotiation Tactics; Business and Government Relations; Corporate Strategy; Food and Beverage Industry; United States; Fiji

19 Nov 2018
HBS Seminar

Allie Feldberg, Harvard Business School

September 2001 (Revised June 2005)
Case

Stevenson Industries (A)

By: John A. Davis and Kacie LaChapelle

Simon Carlson, chairman of the board of his family's fourth-generation industrial company, must decide how to deal with his conflict with the company's nonfamily CEO. Hired by the board just 15 months earlier to pursue growth more aggressively, CEO Paul Steel has upset... View Details

Keywords: Family Business; Management Succession; Management Style; Governing and Advisory Boards; Management Teams; Rank and Position; Organizational Culture; Decision Making; Manufacturing Industry

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