Publications

January 2004 (Revised February 2004)
Case

Evolution of Public Reputation of a Profession (A)

By: Ashish Nanda

This case explores how the public reputation of a profession evolves as its membership changes. The public reputation of a professional relies on its association's credibility for ensuring, through rigorous certification and self-regulation, that its members place... View Details

Keywords: Conflict of Interests; Ethics; Organizations; Reputation

Find at Harvard

11 Jan 2022
News

Sales Management That Works with Frank Cespedes

03 Jun 2019
News

How to summon motivation when you feel like you don’t have any

30 May 2013
Blog Post

Launching into “career discovery” mode

Phew! What a whirlwind of a month. Classes, extra-curriculars, and (more recently) Career & Professional Development (CPD) events are now in full swing here at HBS and it would be difficult to fit anything more in my calendar at this... View Details

May 2013
Case

Altius Golf and the Fighter Brand

By: Robert J. Dolan and Sunru Yong

Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that... View Details

Keywords: Governing and Advisory Boards; Competitive Advantage; Decision Choices and Conditions; Distribution Channels; Sports; Financial Crisis; Brands and Branding; Segmentation; Sports Industry; Entertainment and Recreation Industry

Program

Developing Yourself as a Leader—Virtual

Collect, Elicit) leadership self-development model to increase professional influence and impact Build self-awareness and understanding around your leadership profile and trajectory Design a development path that nurtures relevant skill... View Details

2013
Book

Happy Money: The Science of Happier Spending

By: Elizabeth Dunn and Michael Norton

If you think money can't buy happiness, you're not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. Happy Money offers a tour of new research on the science of... View Details

Keywords: Happiness; Spending; Personal Finance

Find at Harvard

June 2012 (Revised August 2013)
Case

Driving Towards a Disruption?

By: Willy Shih and William Noble

As Clayton Christensen drove to the studio to deliver an online executive education class, he pondered the future of management education. How big a threat did online degree programs, corporate universities, and other innovations in the delivery of management training... View Details

Keywords: Disruptive Technology; Performance Trajectories; Disruptive Innovations; Business Education; Business School; Internet And Online Services Industries; Disruptive Innovation; Higher Education; Corporate Strategy; Internet; Performance; Education Industry; Boston

January 2025
Case

Ontra: Embracing GenAI in the Legal Technology Industry

By: Christopher Stanton and George Gonzalez

Ontra built a network of legal professionals to enable financial institutions to outsource contract negotiations. The rise of generative AI inspired the company to build software solutions to streamline its processes through automation. Now company leadership must... View Details

Keywords: Transformation; AI and Machine Learning; Applications and Software; Organizational Change and Adaptation; Organizational Culture; Business Strategy; Technology Industry; Legal Services Industry; United States

01 Jan 2005
News

04 Jun 2024
Blog Post

Finding Alignment to Make Impact: Layla Ramirez (MBA 2017)

Before becoming a Director of Diversity, Equity, Inclusion, and Belonging, Layla Ramirez (MBA 2017) was a prospective lawyer, an investment manager, a nonprofit leader, and a tech program manager. Beyond her professional roles, Ramirez is... View Details

Keywords: All Industries

Editorial

Why ESG Funds Fail to Scale

By: Gabriel Karageorgiou and George Serafeim

You’ve seen the headlines about the growth in environmental, social, and governance funds. Many investment professionals might read these and believe that launching a new ESG investment firm or ESG offering will be an automatic success. Our analysis of the data shows... View Details

Read Now

November 2019
Teaching Note

The Bundesliga in the U.S.

By: Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer

This Teaching Note addresses the classroom use of the case on the strategy of Germany’s premier football (soccer) league to “win the marketplace of U.S. sports broadcasters and consumers.” The note includes study questions and a teaching plan that also draws on... View Details

Keywords: Media; Sports; Global Strategy; Marketing Strategy; Competitive Strategy; Media and Broadcasting Industry; Sports Industry; United States

June 2008 (Revised January 2012)
Background Note

Solving a Problem or Sounding the Alarm? Guidelines on Blowing the Whistle

By: Lynn S. Paine and Lara Adamsons

Many of us will at some point in our professional lives encounter situations involving what we believe to be wrongful or injurious activities that may cause harm to innocent parties, our company, or the public. It may be necessary to bring the matter to the attention... View Details

Keywords: Crime and Corruption; Ethics; Corporate Disclosure; Business Processes; Behavior

April 2005 (Revised May 2005)
Case

New England Patriots, The: Making the Team

Examines the organizational strategy of a professional football team that contributed to the team's sustained success. Considers several aspects of the team's "blueprint" with respect to players: recruitment, retention, task structure, training, culture, and... View Details

Keywords: Motivation and Incentives; Groups and Teams; Sports; Compensation and Benefits; Sports Industry; New England