Publications

November 2018
Case

Yatooq: Longing for Arabic Coffee

By: Mark Roberge, Gamze Yucaoglu and Samer Al-Rachedy

As one of the few female entrepreneurs in Saudi Arabia, Lateefa Alwaalan had been trying to produce the perfect cup of Arabic coffee for over a decade. In 2007, she began testing various coffee blends, which she later branded Yatooq, the Arabic word for “craving” or... View Details

Web

Globalization - Faculty & Research

competition, and earnings management affect mean reversion in accounting return on assets. Using a sample of 48,465 unique firms from 49 countries, we find that accounting returns mean revert faster in countries where there is more View Details

14 Aug 2018
First Look

First Look at New Research and Ideas, August 14, 2018

allergens. Now, the new company had to turn its product into a brand and map its go-to-market strategy, including creating a compelling value proposition, choosing a path to market that was either direct-to-consumer, through grocery... View Details

Keywords: by Sean Silverthorne

17 Dec 2013
First Look

First Look: December 17

in engineering and infrastructure construction, its challenges in planning and innovation, and the special things that a firm must do to compete successfully in the Chinese market. We conclude with China's approach to the global economy... View Details

Keywords: Carmen Nobel

10 Feb 2023
Research & Ideas

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

broader social impact of their products and platforms,” says Luca. In his years at HBS, Luca has focused his research on, among other things, ways to tackle discrimination in online platforms, coming up with a series of recommendations... View Details

Keywords: by Scott Van Voorhis; Health; Technology

August 2024
Case

Oculii

By: Andy Wu and Lucas Defilippo

It was a bright June day in 2016. Steven Hong, co-founder and COO of Oculii had just signed a letter of intent agreeing to a 51% stake acquisition by Nexteer Automotive, a global steering and driveline supplier company that developed advanced driver assistance systems... View Details

Keywords: Automotive; Autonomous Vehicles; Wireless Communications; Mergers and Acquisitions; Communication Intention and Meaning; Intellectual Property; Growth Management; Negotiation Deal; Supply Chain; Auto Industry; Technology Industry

24 Feb 2009
First Look

First Look: February 24, 2009

for Implementing Planned Organizational Change Authors:Julie Battilana, M.J. Gilmartin, A.-C., Pache, M. Sengul, and J. Alexander Periodical:Leadership Quarterly (forthcoming) Abstract This paper bridges the leadership and organizational... View Details

Keywords: Martha Lagace

Web

Strategy Execution Online Course | HBS Online

Execution Participant Design new structures and systems to manage the core tensions of strategy execution and meet business goals. I’ve found HBS Online's courses to be immediately applicable to my work, and they’ve made me a more View Details

11 Aug 2003
Research & Ideas

Why Budgeting Kills Your Company

performance indicators that shifts strategic decision making to customer-facing edges of the organization. Others advocate less sweeping but still significant changes: Housing the budgeting and strategic planning functions in one office,... View Details

Keywords: by Loren Gary

03 May 2023
Research & Ideas

Why Confronting Racism in AI 'Creates a Better Future for All of Us'

eyes with white as its color. It was just one of the many moments that gripped the audience of doctoral students. And so much so that BiGS is planning a conference where Turner and his lab mates will present research that examines the... View Details

Keywords: by Barbara DeLollis

02 Aug 2022
Blog Post

From HBS to Cutting-Edge Tech

tech industry. In the immersive Startup Bootcamp program, I joined a small team to take an idea from scratch and build a minimum viable product (MVP). Courses like The Entrepreneurial Manager, Launching Tech Ventures, Founder’s Journey,... View Details

09 Dec 2019
Research & Ideas

Identify Great Customers from Their First Purchase

manage newly acquired customers, for whom there is no historical data—something known in computer science as “the cold-start problem.” “People who bought more products at the first transaction, especially those who did so in stores, were... View Details

Keywords: by Kristen Senz; Retail; Service

12 Mar 2021
News

My Favorite Case

lifelong lessons about personal priorities and career ambitions, humility, and confidence—and the incomparable kinship (and long memories) of sectionmates. “Suzuki Samurai” Suzuki and advertising agency executives are debating the product... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

April 2021
Case

Codecademy: Where to Next?

By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman

In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and... View Details

Keywords: Monetization Strategy; Business Model; Change Management; Venture Capital; Leading Change; Growth and Development Strategy; Growth Management; Management Teams; Marketing Channels; Product Marketing; Network Effects; Product Development; Organizational Change and Adaptation; Strategic Planning; Internet and the Web; Digital Platforms; United States