Product Distribution - Publications - Faculty & Research

02 Jun 2011
News

Serious Fun

moderate-income consumers, D2D develops and supports innovative new products and policies that make it easier for people to save. Among its many initiatives, D2D offers individuals and organizations (private employers, the military,... View Details

Keywords: Julia Hanna; Arts, Entertainment; Management, Scientific, and Technical Consulting Services; Professional Services

13 Oct 2003
Research & Ideas

How to Pick Managers for Disruptive Growth

segmented. "Small business" probably isn't right, and "industry vertical" probably isn't right. We have to figure out what jobs the customers are trying to get done, and then design products and services that do the... View Details

Keywords: by Michael Raynor

19 Jul 2004
Research & Ideas

Why Innovations Sit on the Shelf

Why are so many businesses—though seemingly intent on fostering innovation—unable to get new products through their organizations and into the marketplace? Ed Ludwig faced such circumstances as the new president of New Jersey-based Becton... View Details

Keywords: by Michael Beer, Russell Eisenstat & Derek Schrader

01 Dec 2008
News

A U.S. Turnaround?

objective was met. Our space research gave rise to Silicon Valley, and U.S. industrial strength was enhanced by technology innovation derived from products created for our satellite program. By 1980, however, Europe, helped by the... View Details

Keywords: Byron Wien; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing

November 2001
Supplement

Interview with Philip Casey at AmeriSteel

By: Joseph L. Bower and Sonja Ellingston Hout

Gerdau Group is a family-controlled Brazilian manufacturer and distributor of long steel products. Philip Casey describes the evolution of the company's strategy, organization, and financial and management issues as the company has grown to be the #2 steel producer in... View Details

Keywords: Finance; Growth and Development Strategy; Distribution; Production; Organizations; Family Ownership; Corporate Strategy; Manufacturing Industry; Brazil

Citation

Purchase

06 Jul 2015
News

Lights! Camera... Market!

snack his company produces from the potatoes grown on the very farm featured in the movie. While not a single package of Terra Chips graced the screen, the company’s behind-the-scenes financial, marketing, and distribution support of the... View Details

Keywords: Margie Kelley; Food Manufacturing; Manufacturing; Motion Picture and Sound Recording Industries; Information

16 Jun 2003
Research & Ideas

Researchers Contribute Globalization of Markets Papers

Twenty years has provided time to judge the success or failure of Theodore Levitt's predictions of a global economy populated by standardized products and marketing approaches. For the colloquium, a number of Harvard Business School and... View Details

Keywords: by Working Knowledge editors

13 Dec 2016
First Look

December 13, 2016

that explores the mechanisms’ distinct predictions on the distributions of domestic firms—within-firm productivity improvement shifts the productivity View Details

Keywords: Carmen Nobel

18 Mar 2009
Research & Ideas

Marketing After the Recession

out under-performing distributors, shed unprofitable or unreliable customers, deleted poor-selling products from your portfolio, and concentrated your marketing dollars on media and channels that you could prove delivered a strong return... View Details

Keywords: by John Quelch; Retail

01 Sep 2018
News

An SUV Built for African Roads—by African Workers

production facility that are different from typical original equipment manufacturers (OEMs). And the vehicle’s design allows for an efficient production process at low volumes and with manual labor. Because... View Details

Keywords: Amy Yee

01 Dec 2006
News

One-on-One with Jeff Hicks

554, with billings for 2006 estimated at $1 billion. The agency’s client list now includes brands such as Volkswagen, Burger King, and Virgin Atlantic, among others. “The business I loved is the business we’re in now — being completely integrated with a client’s View Details

Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services

21 Apr 2003
Research & Ideas

Will American Brands Be a Casualty of War?

talented managers around the world will want to work for them. Fewer distributors will feel obliged to stock them. And new products that have been accustomed to gaining distribution on the back of their... View Details

Keywords: by Sean Silverthorne

01 Dec 2005
News

The Deleterious Effects of Dirty Money

distribution that is not so skewed as to leave basically half the world out of any ability to purchase the normal products of the free-market system. The system is enhanced when more people are brought into... View Details

Keywords: Lewis I. Rice; Finance

01 Mar 2013
News

Delivering the Power to Dream Big

technology will not only increase solar adoption in the United States, but help people in the developing world as well. In industrialized countries, "you can imagine the impact on portable electronics—it can give you freedom from the electric grid without changing the... View Details

Keywords: solar power; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution

05 Feb 2009
Research & Ideas

In Praise of Marketing

latent or explicit. It involves branding these products and services, communicating their benefits to intermediaries and end consumers, and distributing them. All of these activities involve value creation.... View Details

Keywords: by John Quelch; Advertising

02 Mar 2015
Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

space you are currently using for two reasons. One, the assortment you are going to be carrying is not going to be as broad. And the space you make available for products is going to support a different value proposition, whether its... View Details

Keywords: by Sean Silverthorne; Retail

07 Dec 1999
Research & Ideas

Henry Heinz and Brand Creation in the Late Nineteenth Century

efficiently as possible. Increasing the company's product line was a potentially quick, inexpensive way to shape a nascent market for processed food. It was also a means, Heinz reasoned, of building the brand. In the 1870s, branding was a... View Details

Keywords: by Nancy F. Koehn

01 Aug 2013
News

A Cure for Cold Storage

distribution a daunting process. That's the problem Vaxess seeks to address. The company is developing a way to store vaccines at room temperature using silk proteins, eliminating the need for refrigerated storage and allowing for wider... View Details

Keywords: Morrell, Daniel; vaccines; Ambulatory Health Care Services; Health, Social Assistance

22 Jul 2014
News

Hungry for Change

technical solution or a cure for something that isn't scientifically possible or known," says Zeaske. "We have a resource scarcity and distribution problem, not a production problem." That last point is... View Details

Keywords: Agriculture

04 Mar 2014
First Look

First Look: March 4

total consumer traffic for higher revenues derived by exposing consumers to unsolicited products (e.g., advertising). We show that competition between platforms leads to lower equilibrium levels of search diversion relative to a monopoly... View Details

Keywords: Sean Silverthorne

Publications