Product Creativity - Publications - Faculty & Research

22 Feb 2022
News

March 2022 Alumni and Faculty Books

marketplace status quo. Demanding a voice and sometimes a hand in the products they buy, these digitally empowered consumers― “Me’s”―have inverted the traditional power dynamics of retail into metail. To put it simply, your customers are... View Details

08 Sep 2016
News

How We Make It Work

delivery app Dolly, and Peter is creative and brand director at PitchBook, which he likens to a “Bloomberg for the private capital markets.” Peter Escher reads to Josh while Diane Escher tackles toothbrushing duty as part of the bedtime... View Details

15 Dec 2024
News

Alumni and Faculty Books

He shows that while big bets require more justification, the facts alone don’t persuade skeptics. Instead, narratives that combine reason, contextual evidence, and creative interpretations align our imaginations. Cutting through esoteric... View Details

Keywords: Publishing Industries (except Internet); Information

05 May 2003
Research & Ideas

Sharing the Responsibility of Corporate Governance

without their consent. Yet, sometimes honesty does hurt and bad guys do win. Thus, the fact that creative managers can often come up with strategies that are fair to non-shareholder constituencies while still maximizing shareholder value... View Details

Keywords: by Carla Tishler

Web

Print View - Course Catalog

Term Quarter Credits IFC: Europe; Decarbonization and Sustainable Production Technology & Operations Management Willy Shih , Michael Toffel January 2025 J 3.0 IFC: Ghana; Africa Rising General Management Hakeem I. Belo-Osagie January 2025... View Details

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

Your Life. NOVEMBER 4 Rod Harl (MBA 2000), president and CEO of Alene Candles, led the pivot of his company from candlemaking to the production of Personal Protective Equipment (PPE) in response to the pandemic. Closing just before a... View Details

01 Dec 2012
News

From Where We Stand

expansion (President Johnson's Great Society); there were more opportunities for advancement. I soon became manager of the research department, then advertising manager of the book clubs division—Doubleday's largest and most profitable division. After that, I was View Details

06 Jul 2009
Research & Ideas

Conducting Layoffs: ’Necessary Evils’ at Work

the Bind of Necessary Evils: Psychological Engagement and the Production of Interpersonally Sensitive Behavior," in the Academy of Management Journal. The researchers joined forces and shared their insights on this tricky topic in an... View Details

Keywords: by Martha Lagace

14 Dec 2011
Research & Ideas

The New Measures for Improving Nonprofit Performance

today in the nonprofit sector. Back then, our clients were being asked to make significant investments in IT, so of course they asked, what's my return? As a result I got very engaged in how one collects and presents information to show how the IT function was being... View Details

Keywords: by Julia Hanna

Publications