Filter Results:
(5,235)
Show Results For
- All HBS Web
(5,235)
- People (9)
- News (1,136)
- Research (2,823)
- Events (24)
- Multimedia (19)
- Faculty Publications (1,451)
Show Results For
- All HBS Web
(5,235)
- People (9)
- News (1,136)
- Research (2,823)
- Events (24)
- Multimedia (19)
- Faculty Publications (1,451)
- 19 Oct 2012
- Research & Ideas
Digital Technology’s Profound Game Change for Marketers
technology is radically transforming the marketing function and the role of the marketing professional. The changes rippling through the marketing industry goes far beyond the simple mantra of "follow the eyeballs" to different screens. Gartner analyst Laura... View Details
- 01 Jun 2007
- What Do You Think?
How Should Pay Be Linked to Performance?
performance." Generally speaking, respondents favored schemes designed to reward long-term as well as short-term performance, encourage retention, recognize special needs of an organization, be based on the achievement of both... View Details
Keywords: by Jim Heskett
- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
Harvard Business School have as much pain shopping for a new car as the rest of us. For Jill Avery, a senior lecturer in the Marketing Unit, one experience included being ignored by a salesman, who turned repeatedly to her husband to talk... View Details
- August 2018 (Revised October 2020)
- Case
Tailor Brands: Artificial Intelligence-Driven Branding
By: Jill Avery
Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details
Keywords: Startup; Services; Artificial Intelligence; Machine Learning; Digital Marketing; Brand Management; Big Data; Internet Marketing; Analytics; Marketing; Marketing Strategy; Brands and Branding; Information Technology; Entrepreneurship; Venture Capital; Business Model; Consumer Behavior; AI and Machine Learning; Analytics and Data Science; Advertising Industry; Service Industry; Technology Industry; United States; North America; Israel
Avery, Jill. "Tailor Brands: Artificial Intelligence-Driven Branding." Harvard Business School Case 519-017, August 2018. (Revised October 2020.)
- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
FangXiaNuo Airbnb is revolutionizing the lodging market by keeping hotel rates in check and making additional rooms available in the country's hottest travel spots during peak periods when hotel rooms often sell out and rates skyrocket, a... View Details
- 23 May 2016
- Research & Ideas
A Little Understanding Motivates Copyright Abusers to Pay Up
if the ultimate enforcement mechanism seems so far-fetched? “By understanding why people make mistakes, it may help you creatively design an approach to resolve these disputes” Harvard Business School Assistant Professor Hong Luo looks at... View Details
- 16 Sep 2013
- Research & Ideas
Earnings Calls That Get Lost in Translation
reaction on capital markets. It was written by Harvard Business School assistant professors Gwen Yu and Francois Brochet, with MIT Sloan of Management doctoral student Patricia Naranjo. Although targeted at foreign executives, the... View Details
Keywords: by Dina Gerdeman
- 20 Dec 2010
- Research & Ideas
Panama Canal: Troubled History, Astounding Turnaround
design plans back in Washington. A board convened by President Roosevelt on June 24, 1905, came back with recommendations for four different lock-canal designs and one... View Details
- May 2017 (Revised July 2017)
- Supplement
Aadhaar: From Voluntary to Mandatory
By: Tarun Khanna, Anjali Raina and Rachna Chawla
Approximately 1.1 billion residents of India (99% of the population) had a unique biometric identity—Aadhaar—by 2017. In six years, the Unique Identification Authority of India (UIDAI) had achieved an unprecedented milestone in emerging and developed markets. The... View Details
Keywords: Entrepreneurship; Business and Government Relations; Emerging Markets; Information; Information Technology; Organizational Design; Infrastructure; Identity; Projects; Information Management; Government and Politics; Digital Platforms; Internet and the Web; Transformation; Society; Welfare; Social Issues; Private Sector; Public Sector; Information Technology Industry; Asia; India; New Delhi
Khanna, Tarun, Anjali Raina, and Rachna Chawla. "Aadhaar: From Voluntary to Mandatory." Harvard Business School Supplement 717-512, May 2017. (Revised July 2017.)
- 18 Apr 2019
- Research & Ideas
Open Innovation Contestants Build AI-Based Cancer Tool
article, “Use of Crowd Innovation to Develop an Artificial Intelligence-Based Solution for Radiation Therapy Targeting,” is co-authored by Harvard Business School Professor Karim R. Lakhani and seven colleagues with expertise in radiation... View Details
- 09 Jul 2020
- Research & Ideas
It’s Time to Reset Decision-Making in Your Organization
insights to be leveraged. These discussions are then translated into action points. Organizations should ensure internal decision-making processes incorporate conflicting points of view, if necessary designating a devil’s advocate or what... View Details
Keywords: by Boris Groysberg and Sarah Abbott
- 01 Mar 2013
- Working Paper Summaries
Hurry Up and Wait: Differential Impacts of Congestion, Bottleneck Pressure, and Predictability on Patient Length of Stay
- 18 Jul 2013
- Working Paper Summaries
Cumulative Innovation & Open Disclosure of Intermediate Results: Evidence from a Policy Experiment in Bioinformatics
Keywords: by Kevin J. Boudreau & Karim Lakhani
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
As economies reopen after forced shutdowns caused by COVID-19, managers around the world are faced with a dual challenge: keep the workforce safe while preserving business viability in an evolving and volatile market. How should... View Details
- 04 Apr 2008
- What Do You Think?
Who Owns Intellectual Property?
a piece of intellectual property that was designed purposely to be co-opted by others wishing to incorporate it into their advertising. Organizations such as Apple, Gap, and American Express have promoted... View Details
Keywords: by Jim Heskett
- 07 Apr 2017
- Working Paper Summaries
Explaining the Vertical-to-Horizontal Transition in the Computer Industry
- 16 Dec 2002
- Research & Ideas
Mentoring—Using the Voice of Experience
informants said, anyone who could power up a PowerPoint presentation could get funded. And by 2001 you had people talking about having to train the entrepreneurs to make do with what they had. I have a wonderful quote from one of our... View Details
Keywords: by Sean Silverthorne
- 17 Nov 2015
- Working Paper Summaries
Self-Interest: The Economist's Straitjacket
Keywords: by Robert Simons
- 18 Apr 2005
- Research & Ideas
Tips to Reinvent the Department Store
store," he said. As the first conference in what is planned to be an annual event, the HBS Retail and Luxury Goods Conference on April 3 was organized by two HBS student clubs, the Retail & Apparel Club and the Luxury Goods &... View Details
- 07 Sep 2020
- Research & Ideas
How to Help Small Businesses Survive COVID's Next Phase
through a few months, when normalcy would resume. The Paycheck Protection Program (PPP)—government-funded forgivable loans designed to help businesses pay their employees—would help them weather the storm. Six months later, there’s still... View Details