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      • April 2011
      • Case

      Kay Sunderland: Making the Grade at Attain Learning

      By: Linda A. Hill and Heather Beckham
      Kay Sunderland is an account director at Attain Learning Inc., a business training solutions company. In January 2011, one of Attain's most important clients, Juan Nunez of Gramen Equipment Company, contacts Sunderland with a request: Nunez would like Attain content... View Details
      Keywords: Communication; Interpersonal Relations; Personal Strategy & Style; Creativity; Conflict; Interdepartmental Relations; Talent Management; Management Style; Interpersonal Communication; Talent and Talent Management; Relationships; Conflict and Resolution; Communication Strategy; Power and Influence; Service Industry
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      Hill, Linda A., and Heather Beckham. "Kay Sunderland: Making the Grade at Attain Learning." Harvard Business School Brief Case 114-289, April 2011.
      • April 2011
      • Case

      Designs by Kate: The Power of Direct Sales

      By: John A. Deighton and Sarah Abbott
      The sales representatives at Designs by Kate (DBK) sell private label jewelry at hosted parties and through online social media channels. They are also responsible for recruiting, training, and managing new sales reps. CEO and founder Kate Creevey designed the... View Details
      Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Motivation and Incentives; Marketing Strategy; Salesforce Management; Performance; Compensation and Benefits; Apparel and Accessories Industry
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      Deighton, John A., and Sarah Abbott. "Designs by Kate: The Power of Direct Sales." Harvard Business School Brief Case 114-284, April 2011.
      • April 2011
      • Teaching Note

      Designs by Kate: The Power of Direct Sales (Brief Case)

      By: John A. Deighton and Sarah Abbott
      Teaching Note to 4277. View Details
      Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Marketing Strategy; Marketing Channels; Compensation and Benefits; Sales
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      Deighton, John A., and Sarah Abbott. "Designs by Kate: The Power of Direct Sales (Brief Case)." Harvard Business School Teaching Note 114-285, April 2011.
      • April 2011
      • Supplement

      Designs by Kate: The Power of Direct Sales, Faculty Spreadsheet (Brief Case)

      By: John A. Deighton and Sarah Abbott
      Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Marketing Strategy; Sales
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      Deighton, John A., and Sarah Abbott. "Designs by Kate: The Power of Direct Sales, Faculty Spreadsheet (Brief Case)." Harvard Business School Spreadsheet Supplement 114-288, April 2011.
      • April 2011 (Revised September 2011)
      • Case

      Willy Jacobsohn and Beiersdorf: Managing Expropriation and Anti-Semitism

      By: Geoffrey G. Jones and Christina Lubinski
      This case examines the management of home and host country risk by Beiersdorf during the interwar years. It can be used both in business history courses and more generally to teach political risk management by multinational corporations. Beiersdorf, a German personal... View Details
      Keywords: Risk Management; War; Business History; Multinational Firms and Management; Global Strategy; Ownership; Government and Politics; Business and Government Relations; Consumer Products Industry; Germany
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      Jones, Geoffrey G., and Christina Lubinski. "Willy Jacobsohn and Beiersdorf: Managing Expropriation and Anti-Semitism." Harvard Business School Case 811-060, April 2011. (Revised September 2011.)
      • April 2011
      • Teaching Note

      Santander Consumer Finance (TN)

      By: J. Gunnar Trumbull
      Teaching Note for 711015. View Details
      Keywords: Organizational Structure; Expansion; Decisions; Economic Slowdown and Stagnation; Credit; Growth and Development; Personal Finance; Management Practices and Processes; Banking Industry; Spain
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      Trumbull, J. Gunnar. "Santander Consumer Finance (TN)." Harvard Business School Teaching Note 711-093, April 2011.
      • April 2011
      • Article

      Behavioral Economics Perspectives on Public Sector Pension Plans

      By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian
      We describe the pension plan features of the states and the largest cities and counties in the U.S. Unlike in the private sector, defined benefit (DB) pensions are still the norm in the public sector. However, a few jurisdictions have shifted towards defined... View Details
      Keywords: Equality and Inequality; Public Sector; Retirement; Private Sector; Compensation and Benefits; United States
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      Beshears, John, James J. Choi, David Laibson, and Brigitte C. Madrian. "Behavioral Economics Perspectives on Public Sector Pension Plans." Journal of Pension Economics & Finance 10, no. 2 (April 2011): 315–336.
      • 2011
      • Chapter

      On Knowing and Doing: A Perspective on the Synergies between Research and Practice

      By: Michael Tushman
      The current rigor/relevance debate is a central strategic issue for business schools and their faculty. I argue that ongoing relationships with firms, rooted on the joint acknowledgement of the importance of faculty research by firms and respect for practice by... View Details
      Keywords: Business Ventures; Business Education; Executive Education; Practice; Relationships; Research
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      Tushman, Michael. "On Knowing and Doing: A Perspective on the Synergies between Research and Practice." In Useful Research: Advancing Theory and Practice, edited by Susan Albers Mohrman and Edward E. Lawler III. Berrett-Koehler Publishers, 2011.
      • March 2011
      • Case

      Semiconductor Manufacturing International Company in 2011

      By: Willy Shih and Jia Cheng
      When David Wang took over as the CEO of SMIC, he knew that if he was to capitalize on the company's strategic location in the China market, he would have to transform the company mindset and its operating structure from its roots in the manufacturing of DRAMs to the... View Details
      Keywords: Growth and Development Strategy; Resource Allocation; Market Entry and Exit; Business Processes; Organizational Change and Adaptation; Organizational Culture; Customization and Personalization; Semiconductor Industry; China
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      Shih, Willy, and Jia Cheng. "Semiconductor Manufacturing International Company in 2011." Harvard Business School Case 611-053, March 2011.
      • March 2011 (Revised December 2012)
      • Case

      Demand Media

      By: John Deighton and Leora Kornfeld
      Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable... View Details
      Keywords: Business Model; Information Publishing; Consumer Behavior; Customization and Personalization; Internet and the Web; Publishing Industry
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      Deighton, John, and Leora Kornfeld. "Demand Media." Harvard Business School Case 511-043, March 2011. (Revised December 2012.) (request a courtesy copy.)
      • March 2011
      • Article

      The New Path to the C-Suite

      By: Boris Groysberg, L. Kevin Kelly and Bryan MacDonald
      Job requirements at the top of corporations have changed. Companies have come to expect much more from their C-level executives, who need new and different skills to deal with today's business realities. Exactly what abilities do firms want in their leaders—now and in... View Details
      Keywords: Experience and Expertise; Leadership; Management Skills; Personal Development and Career
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      Groysberg, Boris, L. Kevin Kelly, and Bryan MacDonald. "The New Path to the C-Suite." Harvard Business Review 89, no. 3 (March 2011).
      • March 2011
      • Case

      Valuation of AirThread Connections

      By: Erik Stafford and Joel L. Heilprin
      This case can be used as a capstone valuation exercise for first-year MBA students in an introductory finance course. A senior associate in the business development group at American Cable Communications, one of the largest cable companies in the U.S., must prepare a... View Details
      Keywords: Communication; Present Value; Tax Accounting; Capital Costs; Synergy; Telephony; Wireless Technologies; Communication Technology; Assets; Cost of Capital; Valuation; Cash Flow; Capital Structure; Accounting; Wireless Technology; Communications Industry; Media and Broadcasting Industry
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      Stafford, Erik, and Joel L. Heilprin. "Valuation of AirThread Connections." Harvard Business School Brief Case 114-263, March 2011.
      • March 2011
      • Article

      Zoom In, Zoom Out

      By: Rosabeth Moss Kanter
      Zoom buttons on digital devices let us examine images from many viewpoints. They also provide an apt metaphor for modes of strategic thinking. Some people prefer to see things up close, others from afar. Both perspectives have virtues. But they should not be fixed... View Details
      Keywords: Strategy; Cognition and Thinking; Perspective; Leadership; Opportunities; Decisions
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      Kanter, Rosabeth Moss. "Zoom In, Zoom Out." Harvard Business Review 89, no. 3 (March 2011).
      • February 2011 (Revised November 2012)
      • Case

      Product Development at OPOWER

      By: Thomas Eisenmann and Rob Go
      OPOWER, a software startup that helps utilities engage their customers in ways that reduce energy consumption, is scaling rapidly. The company's new head of product management has designed a system to address a point of constant tension: whether to build custom... View Details
      Keywords: Business Startups; Customer Relationship Management; Entrepreneurship; Growth Management; Product Development; Sales; Customization and Personalization; Energy Conservation; Environmental Sustainability; Information Technology Industry; Utilities Industry
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      Eisenmann, Thomas, and Rob Go. "Product Development at OPOWER." Harvard Business School Case 811-075, February 2011. (Revised November 2012.)
      • February 2011 (Revised November 2012)
      • Case

      PatientsLikeMe: An Online Community of Patients

      By: Sunil Gupta and Jason Riis
      PatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother was diagnosed with ALS... View Details
      Keywords: Business Startups; Health Disorders; Knowledge Sharing; Growth and Development Strategy; Product Launch; Digital Platforms; Social and Collaborative Networks; Health Industry
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      Gupta, Sunil, and Jason Riis. "PatientsLikeMe: An Online Community of Patients." Harvard Business School Case 511-093, February 2011. (Revised November 2012.)
      • February 2011
      • Case

      Rebecca S. Halstead: Steadfast Leadership

      By: Boris Groysberg and Deborah Bell
      Reviews Rebecca Halstead's career history, detailing how, through her personal attributes, skills, experiences, challenges, and organizational practices she developed into a successful leader and commander in the U.S. Army. The case profiles her leadership style and... View Details
      Keywords: Working Conditions; Groups and Teams; Competitive Strategy; Personal Development and Career; Organizational Culture; Personal Characteristics; Leadership Style; Gender; Power and Influence
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      Groysberg, Boris, and Deborah Bell. "Rebecca S. Halstead: Steadfast Leadership." Harvard Business School Case 411-050, February 2011.
      • January 2011 (Revised March 2011)
      • Case

      Development and Promotion at North Atlantic Hospital

      By: Boris Groysberg, Lisa Leffert, Kerry Herman and Libby Williams
      Dr. Elizabeth Harris, Chair of the Department of Anesthesiology (DA) at North Atlantic Hospital (NAH), faces several significant challenges. Staff satisfaction surveys confirmed her assessment that department faculty morale was low, the tenure and promotion system was... View Details
      Keywords: Training; Employees; Retention; Performance Evaluation; Personal Development and Career; Motivation and Incentives; Health Industry
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      Groysberg, Boris, Lisa Leffert, Kerry Herman, and Libby Williams. "Development and Promotion at North Atlantic Hospital." Harvard Business School Case 411-018, January 2011. (Revised March 2011.)
      • January 2011
      • Case

      AIC Netbooks: Optimizing Product Assembly

      By: Steven C. Wheelwright and Sunru Yong
      AIC Systems, located in Taichung, Taiwan, is a manufacturer of printed circuit boards, primarily for motherboards and video cards for personal computers. The firm is considered an original design manufacturer (ODM) and takes an active role in innovating and designing... View Details
      Keywords: Performance Management; Quantitative Analysis; Manufacturing; Production Planning; Production Management; Diversification; Production; Performance Efficiency; Product Design; Performance Improvement; Mobile Technology; Manufacturing Industry; Electronics Industry; Taiwan
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      Wheelwright, Steven C., and Sunru Yong. "AIC Netbooks: Optimizing Product Assembly." Harvard Business School Brief Case 114-245, January 2011.
      • January – February 2011
      • Article

      Are You a Good Boss-Or a Great One?

      By: Linda A. Hill and Kent Lineback
      Private moments of doubt and fear come even to managers who have spent years on the job. Any number of events can trigger them: an initiative is going poorly; you get a lukewarm performance review; your new assignment is daunting. HBS professor Linda Hill and executive... View Details
      Keywords: Leadership; Growth and Development Strategy; Management Analysis, Tools, and Techniques; Personal Development and Career; Groups and Teams; Power and Influence; Social and Collaborative Networks
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      Hill, Linda A., and Kent Lineback. "Are You a Good Boss-Or a Great One?" Harvard Business Review 89, nos. 1-2 (January–February 2011).
      • 2011
      • Book

      Being the Boss: The 3 Imperatives for Becoming a Great Leader

      By: Linda A. Hill and Kent Lineback
      You never dreamed being the boss would be so hard. You're caught in a web of conflicting expectations from subordinates, your supervisor, peers, and customers. You're constantly fighting fires. You're mired in office politics. You end each day exhausted and... View Details
      Keywords: Management; Leadership; Management Skills; Employee Relationship Management; Personal Development and Career; Groups and Teams; Social and Collaborative Networks
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      Hill, Linda A., and Kent Lineback. Being the Boss: The 3 Imperatives for Becoming a Great Leader. Harvard Business Review Press, 2011.
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