Online Business - Publications - Faculty & Research

09 Nov 2015
Research & Ideas

These Employers Pay Higher Salaries than Necessary

buyer. Now translate the same situation from a brick-and-mortar bazaar to an online peer-to-peer marketplace such as Upwork, which allows businesses to outsource work to freelancers, frequently overseas.... View Details

Keywords: by Michael Blanding; Employment; Technology; Computer

13 Jul 2019
News

How Do The Very Wealthy Choose To Spend Their Time?

26 Apr 2023
In Practice

Is AI Coming for Your Job?

percent believe the technology will affect them personally. Harvard Business School faculty members share their thoughts below about how AI will reshape the workforce and the skills necessary to succeed in the years ahead. Joseph Fuller:... View Details

Keywords: by Kristen Senz; Technology

19 Mar 2020
News

Two out of three people are not prepared for the next economic recession, according to a study. Here's how you can get financially ready while quarantined.

07 Jun 2016
First Look

June 7, 2016

likelihood of meeting or beating analyst expectations. Collectively the results shed light on the effect of increased ownership concentration on tax avoidance. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51123 June 2016 Service Science... View Details

Keywords: Sean Silverthorne

23 Sep 2008
First Look

First Look: September 23, 2008

Working PapersSecuring Online Advertising: Rustlers and Sheriffs in the New Wild West Author:Benjamin G. Edelman Abstract Read the news of recent computer security guffaws, and it's striking how many problems stem from View Details

Keywords: Martha Lagace

June 2022
Case

Zalando: Becoming the Starting Point for Fashion

By: Antonio Moreno, Leela Nageswaran, Emilie Billaud and Federica Gabrieli

Born in 2008 as a small startup selling flip flops, by mid-2021 Zalando had turned into an online fashion company with an assortment of more than 4,500 international brands, 45 million active customers, and a presence in 23 European markets. An essential component in... View Details

Keywords: Transition; Customer Value and Value Chain; Digital Platforms; Distribution; Order Taking and Fulfillment; Infrastructure; Logistics; Service Operations; Strategy; Business Strategy; Fashion Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Distribution Industry; Retail Industry; Service Industry; Shipping Industry; Technology Industry; Europe

Citation

Educators

Purchase

October 2000 (Revised April 2001)
Case

Cost of Capital at Ameritrade

By: Mark L. Mitchell and Erik Stafford

Ameritrade Holding Corp. is planning large marketing and technology investments to improve the company's competitive position in deep-discount brokerage by taking advantage of emerging economies of scale. In order to evaluate whether the strategy would generate... View Details

Keywords: Developing Countries and Economies; Asset Pricing; Cash Flow; Cost of Capital; Investment; Marketing; Mathematical Methods; Competition; Information Technology; Internet and the Web; Financial Services Industry

Citation

Educators

Purchase

15 Apr 2002
Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

comparisons based on independent performance evaluations. (Although for online purchases, as for catalog purchases, brand names help consumers infer certain aspects of quality or fit, especially for consumers making repeat purchases.)... View Details

Keywords: by Jan Hammond & Kristin Kohler; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail

14 Jul 2023
Blog Post

Balancing Act: Kate Eberle Walker’s Action Plan for C-suite Diversity

previous CEO role. “But it is important. Business needs gender diversity.” Eberle Walker first recognized the gender imbalance in the business world as an investment banking associate. She was often the only... View Details

Research Summary

Managing in an Information Age

By: Lynda M. Applegate

Lynda M. Applegate's research focuses on the influence of information technology on markets and organizations. Her findings on the evolution of electronic commerce and on the role of information technology as an enabler of flexible and adaptive ... View Details

21 Jan 2014
First Look

First Look: January 21

competition intensity need not improve consumer privacy when consumers exhibit low willingness to pay. Our findings are particularly relevant to the business models of Internet firms and contribute to inform the regulatory debate on... View Details

Keywords: Sean Silverthorne

18 Feb 2021
Video

Accept Your Broken Pieces to Make a Difference

November 2000 (Revised December 2001)
Case

iSteelAsia (A)

By: Rosabeth M. Kanter and Pamela A. Yatsko

The chairman of a Hong Kong-based steel distributor starts an online Asian steel trading portal and contemplates different paths to profitability and growth. Barriers include industrial culture, weakened markets in the spring of 2000, and vulnerability to takeover by... View Details

Keywords: Commercialization; Distribution Channels; Business Growth and Maturation; Horizontal Integration; Transformation; Corporate Strategy; Business Strategy; Mergers and Acquisitions; Steel Industry; Hong Kong

Citation

Find at Harvard

Program

Program for Leadership Development

on a higher level. This highly personalized program features two on-campus and two virtual, self-paced modules that focus on accelerating your business and your career. You will return to your organization more confident, more capable,... View Details

31 Oct 2018
News

Decline of Book is a Fake News

March 2020
Case

Hotstar

By: Krishna G. Palepu and Kairavi Dey

Hotstar was an online video streaming platform owned by Star India Private Limited, a wholly owned subsidiary of the Walt Disney Corporation. Since its launch in 2015, the platform had grown to offer over 100,000 hours of TV content, movies in nine Indian languages... View Details

Keywords: Corporate Entrepreneurship; Television Entertainment; Disruption; Business Strategy; Entertainment and Recreation Industry; Media and Broadcasting Industry; India; Mumbai

Citation

Educators

Purchase

January 2025
Case

Driving Efficiency and Sustainability at P&G China

By: Feng Zhu, Philip Kuai and Billy Chan

P&G China’s business had reached new heights thanks to the explosive growth of e-commerce in the country, but the rapidly increasing volume of shipments to customers had created operational and environmental challenges in terms of packaging waste, shipping... View Details

Keywords: Transformation; Customer Value and Value Chain; Environmental Sustainability; E-commerce; Logistics; Product Design; Value Creation; Consumer Products Industry; China

Citation

Educators