Publications

April 1986
Case

National Space Technologies Ltd. (A)

By: Michael Y. Yoshino

Keywords: Technology

April 1986
Case

National Space Technologies Ltd. (B)

By: Michael Y. Yoshino

Keywords: Technology

1986
Chapter

Investing in the Defense Workforce: The Debt and Structure of Military Pensions

By: Dutch Leonard

Keywords: Human Capital; Compensation and Benefits; Borrowing and Debt; Sovereign Finance; National Security

May 1985
Case

Cole National Corp. (C): Consumer Products Division

By: Frank V. Cespedes

Keywords: Consumer Products Industry

May 1985 (Revised January 1986)
Case

Cole National Corp. (D): Field Sales Organization

By: Frank V. Cespedes

Keywords: Sales; Marketing Strategy

April 1985
Background Note

Roles and Responsibilities of the Country Manager: MNC Operations from the National Organization's Perspective

By: Christopher A. Bartlett

Keywords: Managerial Roles; Multinational Firms and Management

January 1985 (Revised March 2003)
Case

Conex do Brasil

By: Christopher A. Bartlett and John Young

Describes interactions between Brazilian local, Latin American regional, and USA headquarters staff during the three years after establishing a manufacturing subsidiary in Sao Paulo. In a highly protected national environment, a market entry plan is developed to meet... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Resignation and Termination; Goals and Objectives; Market Entry and Exit; Operations; Performance Expectations; Opportunities; Corporate Strategy; Latin America; United States; Brazil

January 1985 (Revised June 1993)
Case

Turner Construction Co.

By: Frank V. Cespedes

In June, 1984, a vice president at Turner Construction Co. must decide whether to approve a construction project being considered by one of Turner's territorial offices and how to manage that territory general manager's apparent reluctance to pursue another account... View Details

Keywords: Organizational Structure; Projects; Market Entry and Exit; Integration; Contracts; Marketing Strategy; Sales; Business or Company Management; Business Offices; Geographic Location; Construction Industry

Educators

December 1984
Teaching Note

First National Bank of Lake City (A), Teaching Note

By: Michael Beer

Teaching Note for (9-474-139). View Details

Keywords: Labor Unions; Banks and Banking; Banking Industry

November 1984
Case

National Allied, Inc.

By: Leonard A. Schlesinger

September 1984 (Revised May 1985)
Teaching Note

National Electric Supply Co., Teaching Note

By: Robert J. Dolan

November 1983 (Revised December 1984)
Case

Weirton Division, National Steel

By: William E. Fruhan Jr.

Keywords: Steel Industry

November 1983 (Revised May 1990)
Case

Procter & Gamble Co. (B)

By: John A. Quelch

The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types... View Details

Keywords: Advertising; Product Launch; Product Marketing; Brands and Branding; Consumer Products Industry; United States

Educators