Publications
Publications
Show Results For
- All HBS Web
(5,171)
- Faculty Publications (974)
- November 1983 (Revised May 1990)
- Case
Procter & Gamble Co. (B)
By: John A. Quelch
The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types... View Details
- June 1983 (Revised April 1991)
- Case
Dominion Engineering Works
Dominion Engineering Works faces important strategic decisions about whether to continue its focused strategy of selling newsprint machines to the Canadian paper industry or whether recent changes in industry conditions and the emergence of three global competitors... View Details
- March 1983 (Revised January 1984)
- Teaching Note
Metropolitan National Bank (A) and (B), Teaching Note
Keywords: Banking Industry
- April 1982
- Case
Honeywell Corp.: Defense Systems Division (B)
- December 1980 (Revised December 1984)
- Case
Hudepohl Brewing Co.
Presents the problem of how an established regional brewer can survive the onslaught of national breweries, some of which are being cross-subsidized by diversified parent companies. Requires detailed analysis of what operations are profitable and unprofitable for... View Details
- September 1980 (Revised October 1983)
- Supplement
AT&T -- Long Lines Department National Account Selling (D)
By: Thomas V. Bonoma and Benson P. Shapiro
- September 1980 (Revised July 1981)
- Supplement
AT&T -- Long Lines Department National Account Selling (B)
By: Thomas V. Bonoma and Benson P. Shapiro
- September 1980 (Revised July 1981)
- Supplement
AT&T -- Long Lines Department National Account Selling (C)
By: Thomas V. Bonoma and Benson P. Shapiro
- August 1980
- Supplement
AT&T Long Lines, Telemarketing, Video 2: National Account Manager Interviews
- May 1979
- Article
US National Dietary Goals: Food Industry Threat or Opportunity?
By: James E. Austin and J. A. Quelch
- April 1979 (Revised November 1981)
- Case
Southern Peru Copper Corp. and Monmouth National Bank
By: Thomas R. Piper
- February 1978 (Revised September 1986)
- Case
AT&T -- Long Lines Department National Account Selling (A)
- August 1977 (Revised May 2003)
- Teaching Note
National Cranberry Cooperative, Teaching Note
Teaching Note for (9-675-014). View Details
Keywords: Food and Beverage Industry