Media And Broadcasting Industry - Publications - Faculty & Research

19 Apr 2010
Research & Ideas

The History of Beauty

Beauty Imagined: A History of the Global Beauty Industry is the first serious attempt to trace the history of the $330 billion global beauty industry and its large collection... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

I think about releasing ads in advance is you begin to engage consumers earlier, and then when you wrap that around a social media strategy you can begin to drive conversation about your brand before,... View Details

Keywords: Media & Broadcasting; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting

01 Oct 2001
Research & Ideas

How To Make Restructuring Work for Your Company

companies recognize the need to restructure too late, when fewer options remain and saving the company may be more difficult. Scott Paper's new CEO was widely criticized in the news media for the magnitude... View Details

Keywords: by Stuart C. Gilson

27 Sep 2021
Research & Ideas

Managers, Your Employees Don’t Want to Be Facebook ‘Friends’

For the most part, social media is what you make it. You choose whom to keep tabs on, who can follow you back, what you “like,” and which snippets of your life you reveal. But what if those carefully curated... View Details

Keywords: by Rachel Kim Raczka

13 Mar 2018
First Look

March 13, 2018

of firm-level total factor productivity (TFP), sales and cash-flow, higher probabilities to engage in R&D, and export. We find no significant effects for firms from View Details

Keywords: Sean Silverthorne

25 Jan 2017
HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

young woman able to secure a job as a sports broadcaster only after applying the product. And several famous actors have endorsed skin-whitening products. Although men share this desire for fair skin View Details

Keywords: by Dina Gerdeman; Beauty & Cosmetics

Web

Advisory Board - Entrepreneurship

before it went public. He then led Open Market's expansion into business-to-business applications. In 1999, he founded and ran PurchasingCenter.com, a "My Yahoo" portal for industrial purchasing agents who... View Details

01 Oct 1997
News

J. Hughes Norton III

majestic Mediterranean-style clubhouse. On a nearby practice green, a solitary figure, virtually unnoticed, rolls 40-foot putts up to the pin as the fans and media stream by. It's last year's Open winner,... View Details

Keywords: Garry Emmons

12 Dec 2011
HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

In the spring of 2005, media outlets from Gizmodo to Good Morning America were buzzing about Clocky, an alarm clock that jumped off the nightstand and rolled away chirping and... View Details

Keywords: by Carmen Nobel; Consumer Products

Web

Hawes Hall | About

facilitates the fusion of interactive technologies with teaching techniques grounded in the case method. Innovations such as wireless Internet access and built-in video, webcast, and View Details

March 2018 (Revised December 2019)
Case

Edward Lewis: Essence Magazine

By: Steven Rogers and Jacqueline Adams

Essence, the first magazine aimed at African-American women, was created by four, young, Black entrepreneurs in the aftermath of massive racial and political upheaval in the United States in 1968. The venture was a financial, branding and cultural success. By 2005, the... View Details

Citation

Educators

Purchase

Web

Winners & Runners-Up | New Venture Competition

online magazine and store to purchase full-size products. Palliative Care of America David Matly Michael Matly Business Track Runner-Up Palliative Care of America provides the best quality of life for seriously View Details

01 Dec 2022
News

Full Court Press

Lusophone-Portuguese, and Arabic.” Different media companies specialize in each block, so there’s no single TV contract to sign. The free-to-air TV space is even more fragmented, with literally hundreds of... View Details

Keywords: Dan Morrell

12 Aug 2020
Research & Ideas

Why Investors Often Lose When They Sue Their Financial Adviser

[by the disputing parties] tend to be more industry friendly. This also incents arbitrators to slant their decisions in favor of the industry to increase their chance of being selected in the future.”... View Details

Keywords: by Danielle Kost; Financial Services

13 Mar 2005
Research & Ideas

The Tricky Business of Nonprofit Brands

NGOs to be seen working in the field, actively and effectively helping in the middle of a humanitarian crisis. In addition to the media coverage that results in increased donations, the NGO brand is... View Details

Keywords: by Manda Salls

14 May 2013
First Look

First Look: May 14

Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? In this book, drawing on my case studies View Details

Keywords: Sean Silverthorne

01 May 2019
What Do You Think?

What Should the Leadership of YouTube Do?

not be any sort of attack on this very fundamental right. On the other hand social media platforms still have an obligation to the public that they serve YouTube needs to redouble its efforts and be totally... View Details

Keywords: by James Heskett; Media & Broadcasting; Media & Broadcasting

07 Apr 2015
News

Warrior Spirit

has a global media broadcast to over 1 billion homes around the world.” Based in the United States, Ultimate Fighting Championship is a model for what ONE FC could become. Founded in 1993 View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

Web

The Art of American Advertising: 1865 - 1910

cultural landscape after the Civil War. By the 1860s, the railroad industry had created a national network for the manufacture and distribution of industrial View Details

04 Feb 2016
Blog Post

Meet the HBS Tech Club

register to attend! What courses are popular for students interested in tech? Many people cross-register for the foundational computer science course at Harvard College (CS50). A smattering also cross register for MIT courses at the Media... View Details

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