Publications

November 1998 (Revised October 2003)
Case

Mike Winsor: A Career in Marketing

By: Robert J. Dolan

An MBA student has received an offer to join Kraft Foods, a leading consumer packaged goods firm. This unit is a wholly owned subsidiary of a holding company whose other major subsidiary is a leading cigarette manufacturer. The case raises ethical issues of marketing. View Details

Keywords: Marketing; Ethics

Educators

October 2010
Article

The Emerging Capital Market for Nonprofits

By: Robert S. Kaplan and Allen S. Grossman

Many of our largest and most successful companies today did not exist 50 years ago. During this same time interval, companies that ranked among top in the 1960s have disappeared, been merged out of existence, or become much smaller presences in the U.S. industrial... View Details

Keywords: Capital Markets; Investment Funds; Philanthropy and Charitable Giving; Corporate Accountability; Management Practices and Processes; Infrastructure; Corporate Social Responsibility and Impact; Performance Effectiveness; Nonprofit Organizations

Web

Frequently Asked Questions - Creating Emerging Markets

Frequently Asked Questions Who is selected for interviews? We select leaders who have built organizations of lasting value. For the most part, these are founders of businesses, though they also include numerous significant not-for-profit organizations. What is key is... View Details

09 Dec 2010
News

Driving the Market for Big-Rig Engines

Keywords: Machinery Manufacturing; Manufacturing

May 2001
Article

Bringing the Market Inside the Firm?

By: George P. Baker, Robert Gibbons and Kevin J. Murphy

Keywords: Markets; Business Ventures

Read Now

December 1998
Article

Evolution of European Equity Market Issuance

By: Dante Roscini

Keywords: Equity; Markets; Europe

September 2012 (Revised June 2017)
Technical Note

Private Equity Valuation in Emerging Markets

By: Paul A. Gompers, Victoria Ivashina and Timothy Dore

This note provides an opportunity to understand how private equity investors need to adapt to emerging markets. View Details

Keywords: Finance; Private Equity; Valuation; Emerging Markets

Educators

23 Jun 1986
Lecture

The Global Integration of Financial Markets

By: W. Carl Kester

Keywords: Markets; Finance; Integration

October 2004 (Revised July 2013)
Case

Making China Beautiful: Shiseido and the China Market

By: Geoffrey G. Jones, Akiko Kanno and Masako Egawa

Describes the multinational growth of Shiseido, the world's fourth-largest cosmetics company, with a focus on its strategy in China since 1981. Explores the challenges facing firms in the globalization of a culturally specific industry such as cosmetics. The Japanese... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Growth and Development Strategy; Resource Allocation; Competition; Beauty and Cosmetics Industry; China; Japan

Educators

Fast Answer

Drinking water purification technology: market overview

Where do I find market overviews of drinking water purification technologies? Top resources: BCC Research provides market reports with good technical background information. Frost &... View Details

1993
Chapter

Marketing Strategies to Attract Foreign Investment

By: L. T. Wells Jr.

Keywords: Marketing Strategy; Foreign Direct Investment; Globalized Economies and Regions; Trade

06 Apr 2007
What Do You Think?

Will Market Forces Stop Global Warming?

Summing Up Debate on this month's questions occurred on at least three levels. Is global warming occurring? Do humans (primarily through CO2 emissions) have much to do with it? Should we rely on market forces to provide appropriate responses, or will this require... View Details

Keywords: by Jim Heskett; Energy; Utilities

spring 1988
Article

Product Market Competition and Managerial Slack

By: David S. Scharfstein

Keywords: Product; Markets; Competition; Management

Read Now

August 2011 (Revised September 2011)
Supplement

The Dannon Company: Marketing and Corporate Social Responsibility (B)

By: Christopher Marquis and Bobbi Thomason

Details Dannon's decision to initiate a cause marketing program focused on breast cancer to directly compete with Yoplait. View Details

Keywords: Marketing; Corporate Social Responsibility and Impact; Food and Beverage Industry

2008
Book

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

By: Gerald Zaltman and Lindsay Zaltman

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details

Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions

November 1998
Article

Modeling Large Data Sets in Marketing

By: Sridhar Balasubramanian, Sunil Gupta, Wagner Kamakura and Michel Wedel

Keywords: Analytics and Data Science; Marketing

July 1979
Article

Spectral Analysis of Stock Market Prices

By: Marc L Bertoneche

Keywords: Stocks; Markets; Price