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Show Results For
- All HBS Web
(1,723)
- People (5)
- News (439)
- Research (1,045)
- Events (1)
- Multimedia (3)
- Faculty Publications (504)
- 01 Jun 2023
- News
Spray Canon
believe in is just storming barricades and being barbarians and shaking things up.” As the principal investigator of the new blackbox Lab, which was launched by the Digital, Data, and Design Institute at Harvard in January, Riley is exploring what lessons from these... View Details
- Fast Answer
Investment management: industry resources
& Poor’s NetAdvantage- Capital Markets Industry Survey IBISWorld- Portfolio Management, Securities Brokering Company Overviews Create lists of competitors, potential employers, and people based on industry, geography, size,... View Details
- 01 Apr 2001
- News
Tatsuyuki Saeki: Putting Stock in New Options at Nasdaq Japan
of the wildly successful American technology stock market. Launched last year as a joint venture between the U.S. Nasdaq, Japan’s Softbank Corporation, and thirteen leading Japanese and foreign brokerages, Nasdaq Japan aims to break the stranglehold of the dominant... View Details
- 01 Mar 2008
- News
Faculty Books
Entrepreneurship and Global Capitalism edited by Geoffrey Jones and R. Daniel Wadhwani (Edward Elgar Inc.) This selection of articles includes historical research on the role of entrepreneurship in creating global capitalism; the cultural... View Details
- 21 Apr 2003
- Research & Ideas
Will American Brands Be a Casualty of War?
to recruit the best distributors, and to capture market share from weaker, local competitors. Selling the American dream has paid off handsomely. Eight of the ten most valuable brands in the world, according to the Interbrand consultancy,... View Details
Keywords: by Sean Silverthorne
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
American and Asian subjects, for instance, the marketing implications may be very different. "Expressions of happiness in some Eastern cultures are expressed as a sense of calm or peace, whereas in some... View Details
- Career Coach
Vincent Dessain
Strategy consulting at Booz-Allen & Hamilton in New York and Paris; research; course development; recruitment and Executive Education at INSEAD and Harvard Business School; European Marketing Director at Timberland and New Balance. View Details
Keywords: Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets
- September 2000
- Case
Renaming Computer Power Group
Presents results of a consumer survey used to guide selection of a new corporate brand name. Four alternative names are tested for their ability to communicate desired company attributes to consumers. The pros and cons of developing brand names at corporate versus... View Details
Fournier, Susan M., and Andrea Carol Wojnicki. "Renaming Computer Power Group." Harvard Business School Case 501-007, September 2000.
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
What's in a name? Plenty if you're a consumer marketer trying to build a brand. "They are road signs that help people find orientation in the jungle of supply", said Hans G. Gueldenberg, CEO of Nestlé Deutschland AG. According... View Details
Keywords: by James E. Aisner
- 02 Dec 2019
- What Do You Think?
How Does a Company like Boeing Respond to Intense Competitive Pressure?
dominant cultural traits and prevailing operating climate.” Anna Johnson recommended: “We need to flip the switch on dissent, delay, and accountability by enabling leadership to take a long view. Want to do better? Try asking your people... View Details
- 01 Jun 2003
- News
Books
firms large enough to finance their own laboratories could create a “virtuous cycle” where staying on the leading edge of science got them first to market with new products, in turn delivering higher profits to fund still more research.... View Details
- 01 Mar 2005
- News
A Well-Tuned Life
catalogue publisher and direct marketer in Tampa, Florida, Franzblau likes to keep closely involved with his 11-year-old daughter, Olivia. He wants to help her as she navigates adolescence, an age when girls’ self-esteem is often... View Details
- 06 May 2019
- Research & Ideas
Consumers Blame Business for Global Health Problems. Can Business Become the Solution?
Every public health crisis—whether it’s the availability of highly addictive opioids or junk food marketing to children—prompts consumers to question how far companies will go for profit. It’s not an unwarranted concern. After all,... View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
MBA students interview consumers in Seoul, Korea, to help inform the marketing strategies they developed for Orion Snack International. The project was the culmination of a required first-year course designed to develop students’ global... View Details
- Web
Scrapbooks & Collectibles- The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Scrapbooks & Collectibles National Markets Advertising Products Trade... View Details
- April 2014
- Supplement
Interview: Man Jit Singh at Sony Entertainment Television
By: Linda A. Hill and Allison J. Wigen
Contains excerpts from an interview with Man Jit Singh. Singh discusses the results of events covered in the case "Man Jit Singh at Sony Entertainment Television," including his decision to begin evaluating employees on values as well as performance.
This short... View Details
This short... View Details
Keywords: Performance Appraisals; Leading Change; Leadership; Emerging Markets; Organizational Culture; Performance Evaluation; Groups and Teams; Change Management; Media and Broadcasting Industry; India
Hill, Linda A., and Allison J. Wigen. "Interview: Man Jit Singh at Sony Entertainment Television." Harvard Business School Video Supplement 414-708, April 2014.
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
A decade ago, Porsche, the luxury car company, found itself at a crossroads. Renowned for its classy (and expensive) sports cars, the firm had taken a hit in the wake of the 1987 stock market crash and suffered in great part due to... View Details
- Web
IFC: Japan; Exploring Japan's Innovation Ecosystem - Course Catalog
experiences and insights into the distinctive challenges and opportunities of conducting business and introducing innovation in Japan. Secondly, it demonstrates how innovation can emerge and diffuse by combining novel business models and View Details
- 18 Feb 2014
- News
Stick with Plan A
company she launched in 1993 to build wireless infrastructure in emerging market countries], in which he was also an investor, board member, and advisor. "Howard is perhaps the smartest, most humble, most inspiring, and most ethical... View Details
- 20 Sep 2016
- First Look
September 20, 2016
hosts who have never had an African-American guest, suggesting only a subset of hosts discriminate. While rental markets have achieved significant reductions in discrimination in recent decades, our results suggest that Airbnb’s current... View Details
Keywords: Sean Silverthorne