Market Research - Publications - Faculty & Research

18 Dec 2015
News

Sleeping on it actually won’t help you make better decisions in the morning

29 Nov 2022
News

HBS Community of Data Scientists: Q+A Victoria Prince and Matt Hazelton

27 Jul 2020
News

Fact check: A cashless society isn't imminent and wouldn't mean total end of cash

24 Feb 2011
Working Paper Summaries

Issuer Quality and Corporate Bond Returns

Keywords: by Robin Greenwood & Samuel G. Hanson

14 Sep 2021
News

Leemore Dafny on Hospital Prices, Markets, and Antitrust Regulations

25 Jan 2017
HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

company’s obligation lie? The struggle over the advertising of India’s fairness creams is the centerpiece of a March 2016 case “Fair & Lovely vs. Dark Is Beautiful,” which was written by Rohit Deshpandé, Sebastian S. Kresge Professor of View Details

Keywords: by Dina Gerdeman; Beauty & Cosmetics

22 Apr 2024
Research & Ideas

When Does Impact Investing Make the Biggest Impact?

approaches to impact investing. “Most of the dollars raised are deployed in funds seeking market returns, and many of those investors are quite happy to co-invest with traditional venture firms.” Impact investors may seek to influence... View Details

Keywords: by Rachel Layne

Kris Johnson Ferreira

Kris Ferreira is the Edgerley Family Associate Professor of Business Administration in the Technology and Operations Management (TOM) Unit. She teaches the Supply Chain Management course in the MBA elective curriculum and analytics in numerous Executive Education... View Details

Keywords: retailing

Matthew C. Weinzierl

Matt Weinzierl is Senior Associate Dean and Chair of the MBA Program at Harvard Business School, where he is the Joseph and Jacqueline Elbling Professor of Business Administration in the Business, Government, and the International Economy Unit, and a Research... View Details

Keywords: aerospace

21 Nov 2022
Research & Ideas

Buy Now, Pay Later: How Retail's Hot Feature Hurts Low-Income Shoppers

Online shopping features that let consumers pay for goods in interest-free installments exploded during the pandemic, but new research questions the riskiness of such services: Are people getting in over their heads? Buy now, pay later... View Details

Keywords: by Rachel Layne; Retail; Financial Services; Technology

Research Summary

Overview

Yanhua Bird's research encompasses two streams: (1) entrepreneurship and social innovation — how the design and structure of alternative forms of enterprises influence their activities and success, with a focus on peer-to-peer markets and social enterprises, and (2)... View Details

Keywords: Organizational Behavior; Strategy; Social Evaluation; Entrepreneurship; Social Innovation; Social Movements; Non-market Strategy; Corporate Sustainability

April 2002
Case

In vivo to in vitro to in silico: Coping with Tidal Waves of Data at Biogen

By: Juan Enriquez-Cabot, Gary P. Pisano and Gaye Bok

Biogen is a successful biotech company facing a critical juncture. CEO John Mullen ponders how technological changes introduced into the research function will shape larger corporate decisions. This world in which biotechnology companies operated had changed... View Details

Keywords: Change; Decisions; Product Development; Research and Development; Expansion; Technology; Biotechnology Industry

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Research Summary

Product Policy and Pricing

By: Robert J. Dolan

Robert J. Dolan's continuing research on marketing issues focuses on pricing policy and new products. His research program encompasses the development of both cases and conceptual models. Dolan's focus is the proper utilization of customer input in the new-product... View Details

18 Apr 2023
Research & Ideas

What Happens When Banks Ditch Coal: The Impact Is 'More Than Anyone Thought'

Consumers who are eager to mitigate climate change can take many actions, such as reducing the number of airline flights they take or installing solar panels on their homes. But the planet is in a race against time, and individual action alone won’t help most countries... View Details

Keywords: by Barbara DeLollis; Financial Services; Mining

01 Oct 2012
Research & Ideas

Better by the Bundle?

research that culminated in their paper The Dynamic Effects of Bundling as a Product Strategy. Kumar and Derdenger studied the handheld video game market between 2001 and 2005, specifically Nintendo's Game... View Details

Keywords: by Dina Gerdeman

2005
Working Paper

Money Illusion in the Stock Market: The Modigliani-Cohn Hypothesis

By: Randolph B. Cohen, Christopher Polk and Tuomo Vuolteenaho

Modigliani and Cohn [1979] hypothesize that the stock market suffers from money illusion, discounting real cash flows at nominal discount rates. While previous research has focused on the pricing of the aggregate stock market relative to Treasury bills, the... View Details

Keywords: Stocks; Price; Cash Flow

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21 Feb 2018
Research & Ideas

When a Competitor Abandons the Market, Should You Advance or Retreat?

opportunity to redouble their efforts and grab more market share, or take it as a warning that it might be time to get out while the getting was good? A new research study suggests that more companies than... View Details

Keywords: by Rachel Layne; Pharmaceutical; Health

03 May 2016
First Look

First Look, May 3, 2016

the results provide new evidence of the impact of rank and file employees on firms' financial reporting choices. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49026 forthcoming Strategy Beyond Markets Navigating Natural... View Details

Keywords: Sean Silverthorne

19 Apr 2011
First Look

First Look: April 19

McElheran Abstract This paper investigates the relationship between market position and the adoption of IT-enabled process innovations. Prior research has focused overwhelmingly on product innovation and... View Details