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Show Results For
- All HBS Web
(1,482)
- People (1)
- News (289)
- Research (985)
- Events (8)
- Multimedia (1)
- Faculty Publications (578)
- 09 Jun 2015
- Sharpening Your Skills
Sharpening Your Skills: Social Media
different insights into developing and executing a successful social media strategy. Brand Manager's Guide to Losing Control Social media platforms have taken some of the marketing power away from companies... View Details
- 29 Oct 2018
- Research & Ideas
Hunting for a Hot Job in High Tech? Try 'Digitization Economist'
returns. Digital advertising provides marketers with renewed opportunity to measure advertising effectiveness. Economists draw on both existing theories of advertising and the tools of econometrics to test and evaluate advertising... View Details
- 25 May 2020
- Research & Ideas
Has Occupational Licensing Outlived Its Usefulness?
on consumers, platform managers, and policymakers. Martha Lagace: What piqued your interest in this research? Chiara Farronato: I study market design choices of online View Details
- 22 Feb 2017
- Working Paper Summaries
Platforms, Open/User Innovation, and Ecosystems: A Strategic Leadership Perspective
- 17 Jun 2019
- Working Paper Summaries
The Comprehensive Effects of a Digital Paywall Sales Strategy
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
some social media platforms soar while others fizzle, and how business can use them to generate profit. "I have always been fascinated that humans interact online when we can interact offline as we have for thousands of years," says... View Details
Keywords: by Carmen Nobel
- 01 Dec 2007
- News
The Wise Men
One was through the work of faculty committees, such as those headed by Ken Andrews and Bob Anthony, that were charged with thinking about what kind of place the School should be. Change has also come in the organization around functions, such as View Details
Keywords: Garry Emmons;Julia Hanna
- Student-Profile
Byungyeon Kim
with a particular focus on the ways that quantitative data can better support decision-making. Thanks to the recommendation of a faculty advisor, he realized that specializing in quantitative marketing would provide him with a meaningful... View Details
- February 2023
- Case
Adyen: Reshaping the Payment Ecosystem
By: Marco Di Maggio, Antonio Moreno and Elena Corsi
A payment services company rethinks its strategy to reach out to a different customer base. View Details
Keywords: Digital Platforms; Entrepreneurship; Service Operations; Market Entry and Exit; Financial Services Industry; Europe
Di Maggio, Marco, Antonio Moreno, and Elena Corsi. "Adyen: Reshaping the Payment Ecosystem." Harvard Business School Case 223-059, February 2023.
- Web
Morningstar Direct | Baker Library
Morningstar Direct Multi-currency research platform that provides performance and holdings analyses of investments. Read More Multi-currency research platform that provides performance and holdings analysis... View Details
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
its market penetration—like that of rivals Microsoft (with the Xbox) and Nintendo (with the GameCube)—has been limited by a narrow customer base of mostly males in their late teens and twenties. Sony's goal is to make the PlayStation a... View Details
Keywords: by Youngme Moon
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
business by focusing on the small- and mid-sized market across all industries. The question is how to get there. Slang.ai is currently serving clients in three verticals (restaurants and hospitality, ecommerce, and brick-and-mortar retail... View Details
- 26 Mar 2019
- Working Paper Summaries
Managed Ecosystems and Translucent Institutional Logics: Engaging Communities
- 01 Jul 2019
- Research & Ideas
The Airbnb Lesson for Startups? Success Takes More Than Technology
Investors riding the wave of technology public offerings have been waiting for a powerhouse debut from Airbnb, which logged its 500 millionth customer booking in March. After all, the home-sharing giant isn’t your typical unicorn. Unlike some of its Silicon Valley... View Details
- Web
Company databases: which database to choose? | Baker Library
equity research, company profiles, histories, etc. Bloomberg Availability: In-Library for Authorized Baker Visitors* Strengths/Unique Features: Comprehensive platform used to analyze financial data from equity and fixed income markets,... View Details
- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
Arab Emirates Rohit Dev Thakwani, OPM 37 2008 SpendWisor.com consumer electronics marketplace Midwest/Central U.S. HBS Club of Chicago Marc Hoecker, MBA '08 vinsnap mobile automotive marketing New England HBS Association of Boston Marco... View Details
Keywords: Multiple alumni
- August 2019 (Revised October 2019)
- Supplement
Preserving Trust at Care.com (B)
By: Krishna G. Palepu and Julia Kelley
The (B) case describes the company’s response and subsequent developments. View Details
Keywords: Business Strategy; Corporate Governance; Digital Platforms; Market Design; Emerging Markets; Trust; Technology Industry; United States
Palepu, Krishna G., and Julia Kelley. "Preserving Trust at Care.com (B)." Harvard Business School Supplement 120-012, August 2019. (Revised October 2019.)
- Web
Credential of Digital Innovation and Strategy | HBS Online
Introduction to Credential of Digital Innovation and Strategy This Credential Includes Leading in the Digital World, Design Thinking and Innovation, Digital Marketing Strategy, and Winning with Digital View Details
- 01 Sep 2018
- News
Case Study: A Good Fit
gym, for example—and sustaining it over time, says Sean Eldridge (MBA 2009). He and his cofounders at Gain Life, an early-stage startup based at the Harvard Launch Lab, have an app for that. By combining behavioral science and marketing... View Details
Keywords: Jen McFarland Flint
- 16 Nov 2021
- Blog Post
How HBS Supported My Career Transitions During and After Graduation
experience finding your first post-HBS job? Entering the job market in the summer of 2020 at the height of the pandemic was quite challenging. Nevertheless, I am very grateful for the resources HBS provided me both inside and outside the... View Details