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Show Results For
- All HBS Web
(30,074)
- People (69)
- News (6,256)
- Research (17,868)
- Events (229)
- Multimedia (528)
- Faculty Publications (16,096)
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- December 2014 (Revised January 2016)
- Course Overview Note
Managing Change: Adaptive Leadership for 21st Century Organizations
Syllabus for Managing Change 2016 EC Course. View Details
Kanter, Rosabeth Moss. "Managing Change: Adaptive Leadership for 21st Century Organizations." Harvard Business School Course Overview Note 315-065, December 2014. (Revised January 2016.)
- July 2020
- Case
Karen Bruck: Growing Managers at MercadoLibre
By: Joshua D. Margolis, Fernanda Miguel and Mariana Cal
Karen Bruck, Corporate Sales Director at MercadoLibre, Latin America's largest e-commerce platform, needs to make a decision about one of her managers, who, while analytically savvy, has an approach that does not fit in with the company's culture. View Details
Keywords: Performance Evaluation; Employee Relationship Management; Decision Making; Interpersonal Communication; Organizational Culture; Retail Industry; Latin America; Argentina
Margolis, Joshua D., Fernanda Miguel, and Mariana Cal. "Karen Bruck: Growing Managers at MercadoLibre." Harvard Business School Case 421-013, July 2020.
- April 1997
- Background Note
Using ABC to Manage Customer Mix and Relationships
By: Robert S. Kaplan
Describes applying activity-based costing to manage customer relationships. Links cost-to-serve to net margins earned with individual customers. View Details
Kaplan, Robert S. "Using ABC to Manage Customer Mix and Relationships." Harvard Business School Background Note 197-094, April 1997.
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
saw potential in sports endorsements in the television age. McCormack informed Palmer that he was planning to start up a business revolving around personal business managers or "agents" handling professional golfers' affairs.... View Details
- March 2012
- Article
Managing Political Risk in Global Business: Beiersdorf 1914-1990
By: Geoffrey Jones and Christina Lubinski
This article is concerned with business strategies of political risk management during the twentieth century. It focuses especially on Beiersdorf, a pharmaceutical and skin care company in Germany. During World War I, the expropriation of its brands and trademarks... View Details
Keywords: Business Strategy; Government and Politics; Risk Management; Brands and Branding; Problems and Challenges; Communication Technology; Cost; Trademarks; Strategy; Pharmaceutical Industry; Germany
Jones, Geoffrey, and Christina Lubinski. "Managing Political Risk in Global Business: Beiersdorf 1914-1990." Enterprise & Society 13, no. 1 (March 2012): 85–119.
- Article
Discussion of Earnings-based Bonus Plans and Earnings Management by Business Unit Managers
By: Paul M. Healy
Healy, Paul M. "Discussion of Earnings-based Bonus Plans and Earnings Management by Business Unit Managers." Journal of Accounting & Economics 26, nos. 1-3 (January 1999).
- August 2017 (Revised February 2023)
- Case
Managing Diversity and Inclusion at Yelp
By: Michael Luca, Joshua Schwartzstein and Gauri Subramani
This case explores the industry-wide lack of employee diversity in the technology sector and Yelp’s decision to take a leadership position in identifying strategies to increase diversity. The goal of the case is to provide an opportunity for students to develop a... View Details
Keywords: Diversity; Employees; Leading Change; Strategy; Organizational Culture; Technology Industry
Luca, Michael, Joshua Schwartzstein, and Gauri Subramani. "Managing Diversity and Inclusion at Yelp." Harvard Business School Case 918-009, August 2017. (Revised February 2023.)
- June 1991 (Revised June 1993)
- Case
Railroads and the Beginnings of Modern Management (Abridged)
By: Thomas K. McCraw
Consists of three selections by the most innovative of the early American railroad managers describing the organizational structures and control systems they created. Questions to be asked are: why and how such managerial techniques were created, how well they worked,... View Details
Keywords: Business History; Rail Transportation; Organizational Structure; Management Systems; Rail Industry; United States
McCraw, Thomas K. "Railroads and the Beginnings of Modern Management (Abridged)." Harvard Business School Case 391-131, June 1991. (Revised June 1993.)
- Article
The Growing Strategic Importance of End-of-Life Product Management
Requiring manufacturers to manage the their products when they become waste is an innovative form of regulation, one that has been adopted by countries in Asia, Europe, and North America on a variety of products that range from vehicles to appliances to batteries.... View Details
Keywords: Product; Environmental Sustainability; Cost Management; Wastes and Waste Processing; Strategy; Governing Rules, Regulations, and Reforms; Manufacturing Industry; Asia; Europe; North and Central America
Toffel, Michael W. "The Growing Strategic Importance of End-of-Life Product Management." California Management Review 45, no. 3 (Spring 2003): 102–129.
- 2011
- Working Paper
Managing Political Risk in Global Business: Beiersdorf 1914-1990
By: Geoffrey Jones and Christina Lubinski
This working paper examines corporate strategies of political risk management during the twentieth century. It focuses especially on Beiersdorf, a German-based pharmaceutical and skin care company. During World War I the expropriation of its brands and trademarks... View Details
Keywords: History; Risk Management; Business History; Multinational Firms and Management; Corporate Strategy; Intellectual Property; Cooperation; Business and Government Relations; Germany
Jones, Geoffrey, and Christina Lubinski. "Managing Political Risk in Global Business: Beiersdorf 1914-1990." Harvard Business School Working Paper, No. 12-003, July 2011.
- July 1989
- Case
NWA, Inc. - Northwest Airlines Revenue Management
Northwest Airlines is evaluating improvements to its revenue management system. This system executes a program of economic price discrimination under which the airline attempts to control the conditions on its discount fare offerings. Students must evaluate the effect... View Details
Keywords: Asset Management; Air Transportation; Management Systems; Corporate Finance; Air Transportation Industry; United States
Tiemann, Jonathan. "NWA, Inc. - Northwest Airlines Revenue Management." Harvard Business School Case 290-007, July 1989.
- 2010
- Chapter
Cost Structure Patterns in the Asset Management Industry
By: Dennis Campbell and Frances X. Frei
This chapter examines patterns in the cost structure of asset management firms and establishes two important trends in cost behavior. First, when revenues are growing, "indirect" costs related to sales, distribution, marketing, personnel, technology, and occupancy are... View Details
- January 2024 (Revised February 2024)
- Course Overview Note
Managing Customers for Growth: Course Overview for Students
By: Eva Ascarza
Managing Customers for Growth (MCG) is a 14-session elective course for second-year MBA students at Harvard Business School. It is designed for business professionals engaged in roles centered on customer-driven growth activities. The course explores the dynamics of... View Details
Keywords: Customer Relationship Management; Decision Making; Analytics and Data Science; Growth Management; Telecommunications Industry; Technology Industry; Financial Services Industry; Education Industry; Travel Industry
Ascarza, Eva. "Managing Customers for Growth: Course Overview for Students." Harvard Business School Course Overview Note 524-032, January 2024. (Revised February 2024.)
- April 1976 (Revised September 1996)
- Background Note
Use of Cases in Management Education
Briefly describes the process of case writing, the general nature of cases, and the advantages to students of learning by the case method. An approach to studying a case, individually or as a group member, for classroom discussion is outlined. Also summarizes the basic... View Details
Corey, E. Raymond. "Use of Cases in Management Education." Harvard Business School Background Note 376-240, April 1976. (Revised September 1996.)
- February 2025 (Revised February 2025)
- Case
Elliott Management and Arconic Inc. (C)
By: William Vrattos
- January 2025
- Case
Managing the Demise of Tip Credit
By: Michael S. Kaufman and Daniella Bertolotti
Kaufman, Michael S., and Daniella Bertolotti. "Managing the Demise of Tip Credit." Harvard Business School Case 325-079, January 2025.
- 1984
- Article
The Cultural Context of Marketing Management
By: Rohit Deshpandé and A. Parasuraman
Deshpandé, Rohit, and A. Parasuraman. "The Cultural Context of Marketing Management." AMA Educators' Proceedings (1984): 176–179.
- September 2020
- Supplement
China's Management of COVID-19 (B): Victory?
By: Meg Rithmire and Courtney Han
Rithmire, Meg, and Courtney Han. "China's Management of COVID-19 (B): Victory?" Harvard Business School Supplement 721-008, September 2020.
- March 2019 (Revised January 2021)
- Supplement
Quiksilver Inc. and Oaktree Capital Management
By: Kristin Mugford and Mike Harmon
- April 2018 (Revised September 2024)
- Background Note
Background Note: Managing and Measuring Impact
By: Shawn Cole, Vikram S. Gandhi, Caitlin Reimers Brumme and Radhika Kak
Cole, Shawn, Vikram S. Gandhi, Caitlin Reimers Brumme, and Radhika Kak. "Background Note: Managing and Measuring Impact." Harvard Business School Background Note 218-115, April 2018. (Revised September 2024.)