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April 1993 (Revised June 1994)
Supplement

MathSoft, Inc. (B)

By: V. Kasturi Rangan

Describes the president's decision regarding MathSoft's marketing channels and communications methods, and the company's sales results during the next five quarters. The (A) case market response model is also updated. View Details

Keywords: Communication Technology; Forecasting and Prediction; Curriculum and Courses; Learning; Knowledge Sharing; Growth and Development Strategy; Marketing Channels; Education Industry

01 Mar 2013
News

2nd HBS Survey on US Competitiveness

competitiveness over the next three years, although pessimism has eased somewhat from an earlier survey conducted in 2011. "They see the boat as sinking more slowly, but still sinking," says Jan Rivkin, the Bruce V. Rauner Professor of... View Details

Portrait Project

Wilson Kyi

would do anything for my parents. In high school, I noticed my mom’s health declining due to lack of exercise. I was determined to gift her a Wii Fit. I drove to twenty Best Buy stores to buy and resell the... View Details

July 1992
Article

New Product Channel Choice: A Framework, a Method and an Application

By: V. K. Rangan, M. Menezes and E. P. Maier

Keywords: Product; Decision Choices and Conditions; Framework

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October 1993 (Revised February 1995)
Case

Dendrite International

By: Frank V. Cespedes and Marie Bell

Dendrite International is a $23 million (1992 revenues) supplier of sales automation software to pharmaceuticals companies in Europe, Japan, and the United States. The firm's strategy has depended on being a full-service supplier to multinational firms. Impending... View Details

Keywords: Accounting Audits; Cost vs Benefits; Forecasting and Prediction; Marketing Strategy; Risk and Uncertainty; Sales; Competitive Advantage; Information Technology Industry; Japan; Europe; United States

01 Oct 2001
News

Calling the Tune: Negotiation as an Improvisational Dance

Before you make that next big deal — to buy a car, hire new staff, or acquire a company — you'd better brush up on your ballroom skills. In business today, negotiating is more like an intricate dance than a... View Details

Keywords: Margie Kelley; Colleges, Universities, and Professional Schools; Educational Services

01 Dec 2020
News

Up Your Time Affluence

Edited by Julia Hanna and Jen McFarland Flint; illustrations by Rose Wong Assistant Professor Ashley Whillans’ research is driven by a fundamental question: What makes us happy? Is it having plenty of money? Or time? Research by Whillans... View Details

May 2022 (Revised May 2024)
Case

The Freedom Fund (A): Ending Modern Slavery

By: V. Kasturi Rangan and Courtney Han

The Freedom Fund founded in 2013 to end modern slavery had raised more than half its intended target (by 2025) of $200 million. In 2021, impressed by its decentralized-partnering style of operations, philanthropist MacKenzie Scott awarded the Fund a gift of $35 million... View Details

Keywords: Social Issues; Corporate Social Responsibility and Impact; Philanthropy and Charitable Giving; Spending; Decisions; India; Thailand; Ethiopia

02 Jan 2018
Research & Ideas

The Most Popular Stories and Research Papers of 2017

Battilana. Want to Be Happier? Spend Some Money on Avoiding Household Chores In an age of time scarcity, buying our way out of the negative moments in the day is an important key to happiness, according to research by Ashley View Details

Keywords: by Sean Silverthorne

02 Feb 2015
Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

is still making some money," says Teixeira. And with that increased revenue, the company is now able to offer a "price-match guarantee" that allows customers to instantly buy at the same price for which a... View Details

Keywords: by Michael Blanding

28 Jul 2014
Research & Ideas

Eyes Shut: The Consequences of Not Noticing

safety of the employees who make the goods that the retailer sells? No need to feel awkward if your answer is no. Most people do not think about the harms created by indirect actions, that is, behaviors that hurt others indirectly, such... View Details

Keywords: by Max H. Bazerman; Retail

June 2023 (Revised January 2024)
Case

Communities In Schools (Atlanta): Innovating a College Program

By: V. Kasturi Rangan, Lynda M. Applegate and Alexis Lefort

Frank Brown, CIS of Atlanta's new Black CEO, was keen to extend CIS's well-honed case management in schools program to youth in college. Founded 50 years ago by Bill Milliken, CIS, a network of 110 affiliates, had built a strong program of assisting and supporting... View Details

Keywords: Decisions; Education; Expansion; Organizational Change and Adaptation; Atlanta

29 Mar 2010
Research & Ideas

Ruthlessly Realistic: How CEOs Must Overcome Denial

the past few years, or the fantasy that the market for derivatives could somehow regulate itself—the consequences of all we are dealing with this very day. Denial is not merely being wrong. Everybody makes mistakes. Denial is falling into... View Details

Keywords: by Martha Lagace; Auto; Retail; Technology

October 1994 (Revised January 1997)
Case

Nestle Refrigerated Foods: Contadina Pasta and Pizza (A)

By: V. Kasturi Rangan and Marie Bell

Nestle Co.'s Refrigerated Foods Division has very successfully launched its Contadina brand pasta and sauces. The new product has achieved nearly $100 million in sales in three years. The division now considers an extension into the pizza line. This case provides a... View Details

Keywords: Business Divisions; Forecasting and Prediction; Marketing Strategy; Product Launch; Sales; Commercialization; Consumer Products Industry; Food and Beverage Industry

June 1989 (Revised January 1992)
Case

Ingersoll-Rand (A): Managing Multiple Channels--1985

By: V. Kasturi Rangan and E. Raymond Corey

James Clabough, marketing vice president at Ingersoll-Rand, has to decide on the distribution policy for a new product. The decision has marketing as well as organizational ramifications. View Details

Keywords: Decisions; Leadership Style; Marketing Channels; Product Launch; Distribution

January 2022 (Revised October 2022)
Case

Second Harvest Heartland: Ending Hunger Together

By: V. Kasturi Rangan and Courtney Han

In March 2020, Second Harvest Heartland, one of six Foodbanks serving Minnesota, was caught in the COVID-19 emergency with considerably more people exposed to hunger and food insecurity. Its management team led by CEO Allison O’Toole and COO Thierry Ibri alertly... View Details

Keywords: COVID-19 Pandemic; Food Insecurity; Social Enterprise; Food; Health Pandemics; Crisis Management; Strategy; Adaptation; Social Issues; Mission and Purpose; Decision Making; United States; Minnesota