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January 2000
Case

Selecting a New Name for Security Capital Pacific Trust

A methodology for selecting a new corporate brand name is explored, highlighting different types of names, criteria and hurdles in securing new names, and legal implications. Brand identity consultancy Lippincott & Margulies guided a real estate investment trust... View Details

Keywords: Brands and Branding; Financial Services Industry

March 2016 (Revised August 2018)
Case

JPMorgan Chase after the Financial Crisis: What Is the Optimal Scope of the Largest Bank in the U.S.?

By: David Collis and Ashley Hartman

When Jamie Dimon took over as CEO of JPMorgan Chase & Co. (JPMorgan Chase) in 2005, he reaffirmed the commitment to pursue a "universal bank" strategy—providing a full range of products and services to both retail and wholesale clients. Yet the merits of the universal... View Details

Keywords: Scope; Regulatory Reforms; Universal Banking; Synergy; Optimization; Simplification; Finance; Strategy; Business Strategy; Financial Crisis; Consolidation; Corporate Strategy; Diversification; Governing Rules, Regulations, and Reforms; Banking Industry; Banking Industry

02 Oct 2019
News

How Dishonesty Drains You

28 Mar 2012
What Do You Think?

Are Factory Jobs Important to the Economy?

which the directors toured a newly-created "beauty park" in the US, where companies cooperating to create and manufacture new fashion beauty products are located together in one light industrial park. It is a reflection of colleagues Gary... View Details

Keywords: by James Heskett; Manufacturing

March 1992 (Revised December 1992)
Case

Salomon and the Treasury Securities Auction

By: Dwight B. Crane

Set in June 1991, two months prior to Salomon Brothers' announcement that the firm had violated the Treasury Department's rules governing the auctions of new Treasury securities. Salomon Vice Chairman John Meriwether must decide how to address problems that continue to... View Details

Keywords: Debt Securities; Managerial Roles; Ethics; Market Transactions; Bonds; Investment Banking; Crisis Management; Auctions; Legal Liability; Banking Industry

October 2002 (Revised February 2011)
Case

Union Corrugating Company (A)

By: Paul W. Marshall and Julia Stevens

Lauri Union graduates from Harvard Business School and takes over her family's steel-corrugated roofing and siding manufacturing firm, which her mother has most recently run. The industry is mature, entry barriers to competitors are low, and the company is over 50... View Details

Keywords: Organizational Change and Adaptation; Leading Change; Family Business; Entrepreneurship; Organizational Culture; Family Ownership; Gender; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry

February 2018 (Revised March 2018)
Case

Artificial Intelligence and the Machine Learning Revolution in Finance: Cogent Labs and the Google Cloud Platform (GCP)

By: Lauren Cohen, Christopher Malloy and William Powley

This case examines the intersection of two firms (Cogent Labs—a machine learning software firm in Tokyo; and Google, the technology infrastructure giant) attempting to exploit the benefits of artificial intelligence and machine learning in the financial services... View Details

Keywords: Technological Innovation; Finance; Growth and Development Strategy; Business Model; Applications and Software; Infrastructure; Technology Industry; Technology Industry

05 Jun 2007
First Look

First Look: June 5, 2007

supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807158 Westin Hotels and Resorts: Operations of a Lifestyle Experience Harvard Business School Case 607-129 Westin Hotels and Resorts adopted a new "lifestyle" brand strategy which... View Details

Keywords: Martha Lagace

April 1991 (Revised June 1993)
Case

McCaw Cellular Communications, Inc. in 1990 (A)

Describes McCaw Cellular Communications, Inc.'s competitive position in 1990. McCaw is the largest cellular phone service company in the United States. It faces challenges of technological change and formulating strategy in an industry with a highly uncertain future.... View Details

Keywords: Risk Management; Communication Technology; Competition; Change Management; Investment; Telecommunications Industry; United States

Fall 2013
Article

In Strange Company: The Puzzle of Private Investment in State-Controlled Firms

By: Mariana Pargendler, Aldo Musacchio and Sergio G. Lazzarini

A large legal and economic literature describes how state-owned enterprises (SOEs) suffer from a variety of agency and political problems. Less theory and evidence, however, have been generated about the reasons why state-owned enterprises listed in stock markets... View Details

Keywords: State-owned Enterprises; Oil Companies; Corporate Governance; Business and Shareholder Relations; Energy Industry; Brazil; Mexico; Norway

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June 2000 (Revised November 2007)
Case

Dogfight over Europe: Ryanair (A)

By: Jan W. Rivkin

In April 1986, the Ryan brothers announce that their fledging Irish airline Ryanair will soon commence service between Dublin and London. For the first time, Ryanair will face formidable competitors such as Aer Lingus and British Airways on a major route. Students are... View Details

Keywords: Market Entry and Exit; Competition; Air Transportation Industry; Republic of Ireland

21 Jun 2004
Research & Ideas

Music Downloads: Pirates—or Customers?

industry consider peer-to-peer services as marketing tools rather than the enemy? Should online pricing be different from in-store pricing? What happens when broadband makes it as easy to illegally download... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation; Music

February 2010 (Revised December 2010)
Case

Lending Club

By: Peter Tufano

A new entrant in the nascent online peer lending space, Lending Club must decide whether or not to register with the SEC. Lending Club provided a platform through which individual borrowers could receive loans funded by individuals who chose to invest in them. The... View Details

Keywords: Financial Instruments; Price; Personal Finance; Financing and Loans; Financial Services Industry

March 2011
Case

Globant

By: Mukti Khaire, Gustavo A. Herrero and Cintra Scott

The case deals with an IT company born in Argentina in 2003 to provide software services to established companies in the developed world. After reaching sales of $57 million in 2010, the company ponders its next steps to achieve $500 million in revenues by 2015. View Details

Keywords: Talent and Talent Management; Entrepreneurship; Global Strategy; Growth and Development Strategy; Service Delivery; Software; Information Technology Industry; Argentina

June 1986 (Revised July 1990)
Case

OTISLINE (A)

By: F. Warren McFarlan and Donna B. Stoddard

Describes the company's use of information technology to strengthen its position in the elevator sales and service market. Also demonstrates how information technology can be used to better manage and control a large geographically dispersed service organization. View Details

Keywords: Information Technology; Technology Adoption; Sales; Marketing; Rank and Position; Salesforce Management; Service Operations; Management Analysis, Tools, and Techniques; Global Range; Accounting; Business Ventures; Industry Growth

Gary Pisano is the Harry E. Figgie, Jr. Professor of Business Administration at the Harvard Business School where he has been on the faculty since 1988. From 2018-2023, Pisano was Harvard Business School’s Senior Associate Dean for Faculty Promotion and... View Details

Keywords: biotechnology; electronics; health care; manufacturing; pharmaceuticals

27 May 2022
Blog Post

Q&A with the HBS Armed Forces Alumni Association, MBA Class of 2023

The Armed Forces Alumni Association (AFAA) is a student-led club on campus for service members and veterans from all military branches and nations. The AFAA mission is to help talented veterans transition out of the military to Harvard... View Details

June 2017
Case

Veolia: Resourcing the World

By: Gautam Ahuja, Tarun Khanna, Kristina Maslauskaite and Vincent Dessain

In March 2016, Antoine Frérot, CEO of Veolia, a global environmental services provider, was undergoing an important transformation of the company. In 2013, Frérot presented a growth strategy that focused on increasing the share of industrial clients, enhancing growth... View Details

Keywords: Strategy; Circular; Emerging Markets; Organizational Change and Adaptation; Growth and Development Strategy; Economy

January 2007 (Revised January 2008)
Case

Charles Schwab & Co., Inc.: The "Talk to Chuck" Advertising Campaign

By: John A. Quelch

Schwab management is evaluating the success of the recently launched "Talk to Chuck" advertising campaign. This campaign aims to differentiate Schwab in the cluttered financial services marketplace. Test market results facilitate discussion of advertising objectives,... View Details

Keywords: Advertising Campaigns; Communication Strategy; Brands and Branding; Media; Performance Evaluation; Financial Services Industry