Lamar Advertising Company - Publications - Faculty & Research

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Oral Histories | Baker Library

did, when I finished the MBA, interview in insurance companies and other kinds of companies that were in the Hartford area. Career I loved mentoring people, training people. I set up little programs for... View Details

02 Apr 2013
First Look

First Look: April 2

413-031 Talking Strategy at Greighton Partners Since its inception, London-based private equity firm Greighton Partners had managed over $15 billion in investor capital. The firm employed about 150 professionals around the globe and had completed over 175 View Details

Keywords: Sean Silverthorne

22 Feb 2011
Research & Ideas

Most Popular Articles, Papers of the Decade

advertising be effective? If friends influence the purchases of a user in a social network, it could potentially be a significant source of revenue for the sites and their corporate sponsors. Using a unique data set from Cyworld, this... View Details

Keywords: by Sean Silverthorne

01 Mar 2008
News

An American Odyssey

could do more for communities when they close a plant or conduct a large layoff. “Many sectors, such as transportation, mining, chemicals, and heavy manufacturing, would do well to engage in community development,” he declares. “I believe if more View Details

Keywords: Garry Emmons; Lawrence Fouraker; Business Schools & Computer & Management Training; Educational Services; Finance

23 Feb 2010
First Look

First Look: Feb. 23

significantly. Both numerical simulations and a controlled experiment using regular and edited commercials provide evidence of the benefits of brand pulsing to ward off commercial avoidance. Implications for advertising management and... View Details

Keywords: Martha Lagace

22 Jan 2019
First Look

New Research and Ideas, January 22, 2019

advantages of scale for innovation, companies need the right combination of strategy, systems, and culture. Based on more than three decades of the Pisano's research, teaching, and experience, Creative Construction offers a set of... View Details

Keywords: Dina Gerdeman

14 Jan 2014
First Look

First Look: January 14

conglomerate Tata Group and Envision, an entrepreneurial alternative energy company based in China-and found significant commonalities. These three companies demonstrate the essential attributes of a... View Details

Keywords: Sean Silverthorne

18 Sep 2007
First Look

First Look: September 18, 2007

Bruce Harreld, Charles A. O'Reilly III, and Michael Tushman Periodical:California Management Review 49, no. 4 (summer 2007) Abstract In the past 15 years, the IBM Company has undergone a remarkable transformation from a struggling seller... View Details

Keywords: Martha Lagace

01 Feb 1998
News

Running Up the Score

the rights to big events becomes more and more important as a way to distinguish yourself. For us, live broadcasting of major sports events such as NFL games or the World Series provides a high-profile identity, both for viewers and potential advertisers. View Details

Keywords: Garry Emmons

12 Oct 1999
Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

vegetables at the point of sale, improving the speed and accuracy of the checkout. If the benefit is not immediately apparent, make it obvious through advertising and promotional materials. Lesson 2: Make The Technology Easy To Use. Most... View Details

Keywords: by Raymond Burke; Retail

01 Dec 1999
News

A Class Act

and planned to get her money's worth." Keep those cards and letters coming! February 1, 1928 Theodore Sander, Jr., has resigned his position with Goldman, Sachs & Company and has been appointed assistant sales manager of the Royal Baking... View Details

Keywords: Nancy O. Perry

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From the Chief Financial Officer | Annual Report 2024

business and societal challenges of global climate change. The Digital Data Design Institute (D^3) also continued to advance its mission in fiscal 2024, engaging with more than 80 companies to research how digital and artificial... View Details

26 Feb 2008
First Look

First Look: February 26, 2008

time. Optimal Deterrence When Judgment-Proof Agents Are Paid in Arrears—With an Application to Online Advertising Fraud Author:Benjamin G. Edelman Abstract I develop a screening model with delayed payments and probabilistic delayed... View Details

Keywords: Martha Lagace

01 Sep 2008
News

The Levitt Brand

where he is going, any road will take him there emphasis in original. If any road is okay, the chief executive might as well pack his attaché case and go fishing. If an organization does not know or care where it is going, it does not need to View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services

20 Jan 2017
Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

likes to do operations like housekeeping and food and beverage. And there’s a third entity that has the brand. Companies like the Four Seasons or Ritz Carlton, we say they “flag” a hotel. They don’t manage it; they “flag” it. Trump has a... View Details

Keywords: by Christina Pazzanese

Career Coach

Lauren Murphy

responsibility at the Proctor & Gamble company where she was a Brand Manager and a Regional Marketing Manager. She began her business career in the buying office as an Area Manager at Macy's Stores (formerly Joske's of Houston). Work... View Details

01 Dec 2012
News

The Accidental Pioneers

talented and smart; their solutions to problems will be different, but can be equally effective. George always made sure that there was room for women's views at the table." In addition to continuing to work as vice president of marketing and View Details

Keywords: Hanna, Julia

01 Sep 2003
News

These Are the Good Old Days

and the South Pacific. “And we’ve started a rollout of In Style around the world. We are expanding its presence into the United Kingdom, Australia, Germany, Korea, Brazil, Russia, Spain, and Greece.” Given that Time Inc. already has 25 percent of the U.S. magazine... View Details

Keywords: Susan Young; Colleges, Universities, and Professional Schools; Educational Services

Web

Past Issues - Alumni

and the boardroom, biotech companies seek success in a future of dizzying possibilities Long-Term Investor: Dick Jenrette Q & A: Gustavo Herrero Executive Director, HBS Latin American Research Center Complete Table of Contents April 2000... View Details

01 Dec 2008
News

A Force for Good

through the Boston medical community, but it set the stage for more major hospital mergers in subsequent years. McArthur served as the founding cochair of the merged entity, Partners HealthCare System, Inc., stepping down in 1996. Jack Connors — cofounder and chairman... View Details

Keywords: Jeffrey L. Cruikshank; Construction of Buildings; Construction; Monetary Authorities-Central Bank; Finance; Hospitals; Health, Social Assistance; Publishing Industries (except Internet); Information; Wood Product Manufacturing; Manufacturing; Rail Transportation; Transportation

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Oral Histories | Baker Library

First Look: April 2

Most Popular Articles, Papers of the Decade

An American Odyssey

First Look: Feb. 23

New Research and Ideas, January 22, 2019

First Look: January 14

First Look: September 18, 2007

Running Up the Score

Confronting the Challenges that Face Bricks-and-Mortar Stores

A Class Act

From the Chief Financial Officer | Annual Report 2024

First Look: February 26, 2008

The Levitt Brand

Here’s How Businessman Trump Is Likely to Approach the Presidency

Lauren Murphy

The Accidental Pioneers

These Are the Good Old Days

Past Issues - Alumni

A Force for Good