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  • 01 Sep 2007
  • News

To The Rescue

house Western companies happens in conditions that wouldn’t pass an OSHA inspection. Clean drinking water and indoor plumbing are a luxury, and slums line main roads. For many of the country’s 1.1 billion residents, life still exists... View Details
Keywords: Garrett M. Graff; emergency response networks; Ambulatory Health Care Services; Health, Social Assistance; Telecommunications; Information
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

time. Optimal Deterrence When Judgment-Proof Agents Are Paid in Arrears—With an Application to Online Advertising Fraud Author:Benjamin G. Edelman Abstract I develop a screening model with delayed payments and probabilistic delayed... View Details
Keywords: Martha Lagace
  • 01 Sep 2008
  • News

The Levitt Brand

where he is going, any road will take him there emphasis in original. If any road is okay, the chief executive might as well pack his attaché case and go fishing. If an organization does not know or care where it is going, it does not need to View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services
  • Career Coach

Lauren Murphy

responsibility at the Proctor & Gamble company where she was a Brand Manager and a Regional Marketing Manager. She began her business career in the buying office as an Area Manager at Macy's Stores (formerly Joske's of Houston). Work... View Details
Keywords: Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising
  • 01 Dec 2012
  • News

The Accidental Pioneers

talented and smart; their solutions to problems will be different, but can be equally effective. George always made sure that there was room for women's views at the table." In addition to continuing to work as vice president of marketing and View Details
Keywords: Hanna, Julia
  • 01 Sep 2003
  • News

These Are the Good Old Days

and the South Pacific. “And we’ve started a rollout of In Style around the world. We are expanding its presence into the United Kingdom, Australia, Germany, Korea, Brazil, Russia, Spain, and Greece.” Given that Time Inc. already has 25 percent of the U.S. magazine... View Details
Keywords: Susan Young; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2012
  • News

From Where We Stand

been successful, all the way up to the C-suite. Look for an organization with a truly flexible culture, where new ways of thinking are embraced. Women are most successful in work and in life when they build careers in companies that value... View Details
  • Web

Past Issues - Alumni

Hug Cattle Company proposes a two-birds, one-stone solution. The Golden Thread Teresa Amabile spent decades studying creativity, motivation, and productivity in the workplace. At 60, her curiosity turned to a different question: When and... View Details
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

seemed the government's Black Economic Empowerment (BEE) policies were only enriching a few. In 1997, Surve and three of his comrades founded Sekunjalo, an investment holding company that sought to offer "a gentler capitalism"... View Details
Keywords: Martha Lagace
  • 01 Jun 2018
  • News

June 2018 Alumni and Faculty Books

the revolution has come to health care? While consumers have begun to insist on health care that is as convenient and personalized as nearly every other good or service, most health care provider organizations, physicians, and insurance View Details
  • 01 Apr 1996
  • News

Technology for Learning's Sake

IBM-based network built around Lotus Notes in the Advanced Management Program. These two initiatives led to enhanced faculty collaboration and the first use of interactive multimedia teaching tools for case discussion. Just as many View Details
Keywords: by Deborah Blagg; photo by David Zadig
  • 01 Dec 2008
  • News

A Force for Good

through the Boston medical community, but it set the stage for more major hospital mergers in subsequent years. McArthur served as the founding cochair of the merged entity, Partners HealthCare System, Inc., stepping down in 1996. Jack Connors — cofounder and chairman... View Details
Keywords: Jeffrey L. Cruikshank; Construction of Buildings; Construction; Monetary Authorities-Central Bank; Finance; Hospitals; Health, Social Assistance; Publishing Industries (except Internet); Information; Wood Product Manufacturing; Manufacturing; Rail Transportation; Transportation
  • 02 Aug 2018
  • News

Can Marketing Help Halt the Heroin Epidemic?

advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and... View Details
  • 23 Feb 2010
  • First Look

First Look: Feb. 23

significantly. Both numerical simulations and a controlled experiment using regular and edited commercials provide evidence of the benefits of brand pulsing to ward off commercial avoidance. Implications for advertising management and... View Details
Keywords: Martha Lagace
  • 29 Sep 2009
  • First Look

First Look: September 29

Strategies to Fight Ad-sponsored Rivals Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical... View Details
Keywords: Martha Lagace
  • 12 Jul 2021
  • News

Alumni Confront the COVID-19 Crisis

Your Life. NOVEMBER 4 Rod Harl (MBA 2000), president and CEO of Alene Candles, led the pivot of his company from candlemaking to the production of Personal Protective Equipment (PPE) in response to the pandemic. Closing just before a... View Details
  • 27 Sep 2011
  • First Look

First Look: September 27

overview:http://cb.hbsp.harvard.edu/cb/product/512027-PDF-ENG The Cheezburger Network John Deighton and Leora KornfeldHarvard Business School Case 511-091 Cheezburger Network was a Web publisher of humorous, user-contributed content, using social media for... View Details
Keywords: Sean Silverthorne
  • Web

Supplemental Financial Information | Annual Report 2024

million, or 2 percent, to $304 million, finishing fiscal 2024 slightly below plan. The decrease primarily reflected lower revenue from advertising and from HBP’s Corporate Learning and Harvard Business Press groups, which was partially... View Details