Publications

August 2001 (Revised September 2005)
Case

eBay (A): The Customer Marketplace

By: Frances X. Frei and Hanna Rodriguez-Farrar

eBay, the popular Internet-based consumer-to-consumer marketplace, has recently become attractive to corporate customers. According to a vocal subset of eBay customers, the company has lost its way and is set to forsake its traditional business. Told from the... View Details

Keywords: Customers; Multi-Sided Platforms; Problems and Challenges; Opportunities; Trust; Internet; Web Services Industry

December 2018 (Revised October 2020)
Case

Shiseido: Reinvesting in Brand

By: Jill Avery and Nobuo Sato

Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four... View Details

01 Mar 2004
News

Save the Dates

Spring Meeting of the HBSAA Board of Directors and Club Officers’ Roundtable HBS June 2–3, 2004 Spring 2004 Reunions/MBA Classes of 1949, 1954, 1984, 1989, 1994, 1999 HBS June 3–6, 2004 Class Day View Details

01 Sep 2016
News

Alumni and Faculty Books for September 2016

the models that online retailers use to prevent internet fraud, even the most high-tech modern businesses are empowered by theory first envisioned by economists. Pakistan,... View Details

January 2001
Teaching Note

ZEFER: Building and Positioning an e-Business Consulting Company TN

By: Richard L. Nolan and George Francis Westerman III

Keywords: Product Positioning; Internet and the Web; Business Ventures; Consulting Industry

02 Jan 2001
Research & Ideas

Gurus in the Garage

interviewed share one habit: they refuse to make decisions for the entrepreneurs. Otherwise, their teaching methods vary tremendously. Learning by Doing When Michael Chiarello, founder and CEO of NapaStyle,... View Details

Keywords: by Dorothy Leonard & Walter Swap

November 2016 (Revised December 2016)
Case

Anthology: Pivoting the Business Model

By: Shikhar Ghosh and Christopher Payton

In July 2014, after 18 months and eight unsuccessful product launches, the CEO of Yabbly has agreed to sell his company to a larger, well-funded startup, providing a return of capital for his investors and a home for his team. Two weeks prior to the scheduled closing,... View Details

Keywords: Mergers ＆ Acquisitions; Business Model; Business Plan; Business Startups; Entrepreneurship; Innovation Strategy; Mobile and Wireless Technology; Internet and the Web; Mergers and Acquisitions; Business Exit or Shutdown; Fairness; Valuation; Technology Industry; Consumer Products Industry; North America; United States; Seattle

Fast Answer

Biotech, Medical devices, and Pharmaceuticals: regulatory information

Where to find regulatory information related to biotech, medical devices, and pharmaceuticals? The following sources covers regulatory information of all three industries: PLI plus - Practicing Law... View Details

October 2015
Case

Facebook: The First Ten Years

By: Shane Greenstein, Marco Iansiti and Christine Snively

Facebook celebrated its ten year anniversary in February 2014. Over the past decade it has grown into the largest social network in the world with one billion users. After filing an IPO in 2012 at a $104 billion valuation (the third largest IPO in U.S. history), the... View Details

Keywords: Social Networks; Technology; Facebook; Entrepreneurship; Profit; Open Source Distribution; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Social Media; Information Technology Industry

January 2019 (Revised October 2019)
Case

Rural Taobao: Alibaba's Expansion into Rural E-Commerce

By: Tarun Khanna, Ryan Allen, Adam Frost and Wesley Koo

Alibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China’s remote rural areas. In the first two iterations of the initiative, dubbed “1.0” and “2.0,” Alibaba had partnered with local businesses... View Details

Keywords: Strategy; Business Growth; Ecommerce; Corporate Social Responsibility; Business And Government; Emerging Market; Digital Platforms; Internet and the Web; Emerging Markets; Rural Scope; Growth and Development Strategy; Competitive Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Decision Making; E-commerce; China

01 Oct 1998
News

Answering the Call

Cooke & Bieler. His sermons are packed with relevant anecdotes, his church boasts an up-to-date Web site, and his youth outreach efforts are having a positive impact in the... View Details

Keywords: Susan Young

January 2001
Case

Accrue Software, Inc.

In 2000, Accrue is one of three survivors of the initial consolidation of the Web traffic analysis software industry. However, entry from CRM software providers and consultants, as well as ASPs offering Web analysis services, has introduced new threats to Accrue. Newly... View Details

Keywords: Customer Value and Value Chain; Competitive Advantage; Software; Web Services Industry

Web

Adding a Social Dimension to Strategy - Institute For Strategy And Competitiveness

seating areas with wireless internet for meals and meetings Each store carries local produce and has the authority to contract with View Details

Article

eInformation: A Clinical Study of Investor Discussion and Sentiment

Keywords: Information; Internet and the Web; Investment

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02 Aug 2021
News

Cracking the Code

Bubble, which is designed to help people turn their ideas into startups and which was cofounded by Emmanuel Straschnov (MBA 2012), received $100 million in Series A funding, according to TechCrunch. The... View Details

November 1999 (Revised June 2000)
Case

FairMarket: Managing Business Development

By: William A. Sahlman, Michael J. Roberts and Cathy Taylor

Describes the evolution of FairMarket, a provider of turnkey auction services to community and merchant Web sites. Describes several deals that the CEO must negotiate, requiring a view of the company's valuation. View Details

Keywords: Partners and Partnerships; Internet and the Web; Valuation; Negotiation Deal; Auctions; Growth and Development Strategy; Web Services Industry

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01 Mar 2018
News

Every Trick in the Book

bookstores found ways to stay in business. Then came Amazon. The internet giant got its start as a bookseller, taking its first order in July 1995. Its online-only model meant that Amazon’s inventory was... View Details

Keywords: April White

September 2013
Case

Vogue: Defining the Culture of Fashion

By: Anita Elberse, Joseph Ferrer, Elizabeth Gough and Victoria Katsarou

In March 2013, Susan Plagemann, vice president and publisher of Vogue—widely regarded as the world's most influential fashion magazine, and publishing conglomerate Condé Nast's marquee title—is seeking answers to two questions. First, how she can best approach the... View Details

Keywords: Creative Industries; Fashion; Publishing; Digital Technology; Entertainment; Product Portfolio Management; Magazines; Journals and Magazines; Internet and the Web; Change Management; Resource Allocation; Creativity; Media; Advertising; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry