Internet and the Web - Publications - Faculty & Research

November 1999 (Revised June 2000)
Case

FairMarket: Managing Business Development

By: William A. Sahlman, Michael J. Roberts and Cathy Taylor

Describes the evolution of FairMarket, a provider of turnkey auction services to community and merchant Web sites. Describes several deals that the CEO must negotiate, requiring a view of the company's valuation. View Details

Keywords: Partners and Partnerships; Internet and the Web; Valuation; Negotiation Deal; Auctions; Growth and Development Strategy; Web Services Industry

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July 2001
Exercise

Working with Your "Shadow Partner": Building a High Tech Investment Portfolio

By: Dwight B. Crane and Richard L. Nolan

Team-based exercise designed to illustrate the use of the Internet directly by executives. Requires going on the Internet to search for information required to construct a high-tech investment portfolio. View Details

Keywords: Investment Portfolio; Groups and Teams; Internet and the Web; Information Management

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20 Aug 2008
Op-Ed

The Time is Right for Creative Capitalism

integrated into a broad, often global, web of relationships. A fourth catalyst is transparency. Leaders and organizations of all kinds are increasingly operating in glasshouses. View Details

Keywords: by Nancy Koehn

May 1997 (Revised July 1997)
Case

Vermeer Technologies (B): Realizing the Dream

By: Ashish Nanda

The Vermeer team works day and night to develop its software offering, unforeseen difficulties and internal tensions notwithstanding. In less than a year, the product is ready. The Vermeer team waits anxiously for the market to pronounce its verdict. View Details

Keywords: Internet and the Web; Applications and Software; Business Startups; Product Development; Information Technology Industry

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01 Dec 2009
News

The Fab Four

of being a successful entrepreneur. There are huge, huge market areas right now that are suffering from great dislocation and transition, and for which technology innovation has an opportunity to create... View Details

Keywords: Julia Hanna; contests; Technical and Trade Schools; Technical and Trade Schools; Technical and Trade Schools; Technical and Trade Schools; Technical and Trade Schools; Technical and Trade Schools; Technical and Trade Schools; Technical and Trade Schools

April 29, 2020
Article

The Case for AI Insurance

By: Ram Shankar Siva Kumar and Frank Nagle

When organizations place machine learning systems at the center of their businesses, they introduce the risk of failures that could lead to a data breach, brand damage, property damage, business interruption, and in some cases, bodily harm. Even when companies are... View Details

Keywords: Artificial Intelligence; Machine Learning; Internet and the Web; Safety; Insurance; AI and Machine Learning; Cybersecurity

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01 Apr 1997
News

Facing the Music

and IBM tested such a concept in the early 1990s but terminated the project after failing to receive commitments from major record labels and... View Details

Keywords: Marguerite Rigoglioso

01 Feb 1997
News

Conversing in Cyberspace: Students and Alumni Talk Management

such questions to people with some real answers - HBS alumni who have made the transition themselves. Making innovative use of technology to involve HBS graduates in the classroom, Garvin conducted a pilot... View Details

Keywords: Daniel Penrice

September 2016
Article

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Pavel Kireyev, Koen Pauwels and Sunil Gupta

As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details

Keywords: Internet and the Web; Digital Marketing

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2019
Working Paper

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 17 The Wintel Standards-based Platform

By: Carliss Y. Baldwin

The purpose of this chapter is to use the theory of bottlenecks laid out in previous chapters to better understand the dynamics of an open standards-based platform. I describe how the Wintel platform evolved from 1990 through 2000 under joint sponsorship of Intel and... View Details

Keywords: Open Platforms; Bottlenecks; Wintel Platform; Disintermediation; Information Infrastructure; Applications and Software; Business History; Digital Platforms; Computer Industry

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01 Sep 2015
News

Alumni and Faculty Books for September 2015

fees, brand globalization, the rise of holding companies, client obsessions with shareholder value, the digital and Internet revolutions—and... View Details

November 2016 (Revised December 2016)
Case

Anthology: Pivoting the Business Model

By: Shikhar Ghosh and Christopher Payton

In July 2014, after 18 months and eight unsuccessful product launches, the CEO of Yabbly has agreed to sell his company to a larger, well-funded startup, providing a return of capital for his investors and a home for his team. Two weeks prior to the scheduled closing,... View Details

Keywords: Mergers ＆ Acquisitions; Business Model; Business Plan; Business Startups; Entrepreneurship; Innovation Strategy; Mobile and Wireless Technology; Internet and the Web; Mergers and Acquisitions; Business Exit or Shutdown; Fairness; Valuation; Technology Industry; Consumer Products Industry; North America; United States; Seattle

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05 Feb 2001
Research & Ideas

The Ten Deadly Mistakes of Wanna-Dots

makeup. Ten Proven Ways To Avoid Deep Change Sprinkle Internet responsibilities throughout the company—a little Web site here, a little brochure-ware there. Let them all go... View Details

Keywords: by Rosabeth Moss Kanter

01 Apr 1998
News

Plunging Into the Net

almost four decades ago, this change is clearly more evolutionary than revolutionary. During the last five years, the Internet - and more... View Details

2021
Working Paper

Hunting for Talent: Firm-Driven Labor Market Search in the United States

By: Ines Black, Sharique Hasan and Rembrand Koning

This article analyzes the phenomenon of firm-driven labor market search—or outbound recruiting—where recruiters are increasingly “hunting for talent” rather than passively relying on workers to search for and apply to job vacancies. Our research methodology leverages... View Details

Keywords: Hiring; Referrals; Outbound Recruiting; Labor Markets; Selection and Staffing; Networks; Recruitment; Strategy; United States

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15 Oct 2001
Op-Ed

Lessons from the Rubble

unfold and at the continued horrors that any response will undoubtedly let loose. We know that the death toll is at least in the thousands, View Details

Keywords: by Debora L. Spar

February 2012 (Revised August 2013)
Case

What's the Deal with LivingSocial?

By: Michael I. Norton, Luc Wathieu, Betsy Page Sigman and Marco Bertini

Tim O'Shaughnessy, the 29-year-old CEO of LivingSocial, is growing a revolutionary worldwide business of "daily deals"—in which retailers offer a heavily-discounted product or service available for purchase for brief (often 24-hour) windows. The case explores the... View Details

Keywords: Marketing; Innovation and Invention; Advertising; Brands and Branding; Management; Web Services Industry

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27 Mar 2019
News

Sharing the Road

the case of car sharing is the same car gets utilized almost about 75 to 80 percent of the time. “We've invested in two very important aspects of our business. We invest today... View Details