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      • November 1996 (Revised December 1996)
      • Case

      Rogers Communications, Inc.: The Wave

      By: John A. Deighton, Karsten Voermann and Reginal Gilyard
      Rogers Communications, Inc., Canada's largest cable television provider, is deciding how it should respond to developments that appear to portend the convergence of its industry with the computing and telecommunications industries. In particular, it is investigating... View Details
      Keywords: Decisions; Innovation and Invention; Marketing Strategy; Market Entry and Exit; Internet and the Web; Mobile and Wireless Technology; Consumer Behavior; Technology Adoption; Telecommunications Industry; Canada
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      Deighton, John A., Karsten Voermann, and Reginal Gilyard. "Rogers Communications, Inc.: The Wave." Harvard Business School Case 597-050, November 1996. (Revised December 1996.) (request a courtesy copy.)
      • November 1996 (Revised June 1999)
      • Case

      Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft

      By: Marco Iansiti and Alan D. MacCormack
      Describes how four companies in the Internet software market approach product development. Drawing upon short case studies of three recent projects, students are invited to synthesize the common attributes of development practice in turbulent environments. View Details
      Keywords: Product Development; Internet and the Web; Applications and Software; Situation or Environment; Volatility; Risk and Uncertainty; Research and Development; Information Technology Industry; United States
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      Iansiti, Marco, and Alan D. MacCormack. "Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft." Harvard Business School Case 697-052, November 1996. (Revised June 1999.)
      • October 1996 (Revised January 1997)
      • Case

      Internet Securities

      By: Lynda M. Applegate and Janis Lee Gogan
      Keywords: Internet
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      Applegate, Lynda M., and Janis Lee Gogan. "Internet Securities." Harvard Business School Case 397-052, October 1996. (Revised January 1997.)
      • 1996
      • Working Paper

      Developing Products on Internet Time

      By: Marco Iansiti and Alan MacCormack
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      Iansiti, Marco, and Alan MacCormack. "Developing Products on Internet Time." Harvard Business School Working Paper, No. 97-027, October 1996.
      • May–June 1996
      • Article

      Ruling the Net

      By: D. L. Spar and Jeffrey J. Bussgang
      The Internet promises a radical new world of business. But for many companies, it has yet to deliver. Although doing business in cyberspace may be novel and exhilarating, it can also be frustrating, confusing, and even unprofitable. Debora Spar and Jeffrey Bussgang... View Details
      Keywords: Information Services; Online Technology
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      Spar, D. L., and Jeffrey J. Bussgang. "Ruling the Net." Harvard Business Review 74, no. 3 (May–June 1996): 125–133.
      • April 1996 (Revised April 2004)
      • Case

      Virtual Vineyards

      By: Jeffrey F. Rayport, Alvin J. Silk, Lisa Klein Pearo and Thomas A. Gerace
      Virtual Vineyards markets wine from small California vineyards directly to consumers through its site on the World Wide Web. It also facilitates fulfillment of customer orders. The case focuses on the ways in which Virtual Vineyards provides value to end consumers... View Details
      Keywords: Customer Focus and Relationships; Technological Innovation; Management; Service Operations; Internet and the Web
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      Rayport, Jeffrey F., Alvin J. Silk, Lisa Klein Pearo, and Thomas A. Gerace. "Virtual Vineyards." Harvard Business School Case 396-264, April 1996. (Revised April 2004.)
      • April 1996 (Revised February 1997)
      • Background Note

      Guide to Macroeconomic Resources on the Internet

      By: Alexander Dyck, Forest L. Reinhardt and Christopher Charron
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      Dyck, Alexander, Forest L. Reinhardt, and Christopher Charron. "Guide to Macroeconomic Resources on the Internet." Harvard Business School Background Note 796-150, April 1996. (Revised February 1997.)
      • Article

      International Marketing and the Internet

      By: J. Quelch and L. Klein
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      Quelch, J., and L. Klein. "International Marketing and the Internet." MIT Sloan Management Review 37, no. 3 (Spring 1996): 60–75.
      • March 1996 (Revised August 1996)
      • Case

      Open Market, Inc.: Managing in a Turbulent Environment

      By: Lynda M. Applegate and Janis Lee Gogan
      Presents the story of Open Market, Inc., one of numerous companies formed in 1994 to engage in electronic commerce over the Internet. This case examines the company's development--its business strategy and organization evolution--as the company increased in size and... View Details
      Keywords: Business Strategy; Growth and Development; Business Startups; Internet and the Web; Change; Growth and Development Strategy; Organizations; Web Services Industry
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      Applegate, Lynda M., and Janis Lee Gogan. "Open Market, Inc.: Managing in a Turbulent Environment." Harvard Business School Case 196-097, March 1996. (Revised August 1996.)
      • January 1996
      • Case

      Outrage in Cyberspace: CompuServe and the GIF Patent

      By: Josh Lerner and Benjamin Conway
      CompuServe, an online services vendor, informs its software developers that they must enter into a licensing agreement to use the popular GIF compression. CompuServe claims that it is forced to do so because Unisys is enforcing its patent rights in this area. Others... View Details
      Keywords: Patents; Technological Innovation; Internet and the Web; Information Technology; Competitive Strategy; Internet and the Web; Web Services Industry
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      Lerner, Josh, and Benjamin Conway. "Outrage in Cyberspace: CompuServe and the GIF Patent." Harvard Business School Case 296-057, January 1996.
      • First Quarter 1996
      • Article

      Electronic Commerce: Building Blocks of New Business Opportunity

      By: L. M. Applegate, C.W. Holsapple, R. Kalakota, F.J. Radermacher and A.B. Whinston
      Keywords: Internet and the Web; Opportunities
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      Applegate, L. M., C.W. Holsapple, R. Kalakota, F.J. Radermacher, and A.B. Whinston. "Electronic Commerce: Building Blocks of New Business Opportunity." Journal of Organizational Computing 6, no. 1 (First Quarter 1996): 1–10.
      • December 1995
      • Supplement

      Doing Business on the Internet: An Interview with Shikhar Ghosh, CEO, Open Market

      By: Lynda M. Applegate and Janis Lee Gogan
      Keywords: Internet and the Web; Market Transactions
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      Applegate, Lynda M., and Janis Lee Gogan. "Doing Business on the Internet: An Interview with Shikhar Ghosh, CEO, Open Market." Harvard Business School Video Supplement 196-503, December 1995.
      • November 1995
      • Case

      InterZine Productions, Inc.

      By: William A. Sahlman and Jason Green
      Brian Henley founded InterZine Productions to develop interactive multimedia content for America Online (AOL) and the Internet. With funding and support from AOL's Greenhouse program, Henley has launched Golf, a unique interactive golf service. While he has operated on... View Details
      Keywords: Business Ventures; Entrepreneurship; Growth and Development Strategy; Capital; Financing and Loans; Internet and the Web; Management Teams; Innovation and Invention; Media and Broadcasting Industry
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      Sahlman, William A., and Jason Green. "InterZine Productions, Inc." Harvard Business School Case 396-174, November 1995.
      • July 1995 (Revised October 1995)
      • Background Note

      Electronic Commerce: Trends and Opportunities

      By: Lynda M. Applegate and Janis Lee Gogan
      In a 1966 Harvard Business Review article, Felix Kaufman implored general managers to think beyond their own organizational boundaries to the possibilities of interorganizational systems (IOS)--networked computers that enable companies to share information and... View Details
      Keywords: Internet and the Web; Trends; Opportunities
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      Applegate, Lynda M., and Janis Lee Gogan. "Electronic Commerce: Trends and Opportunities." Harvard Business School Background Note 196-006, July 1995. (Revised October 1995.)
      • June 1995 (Revised June 1996)
      • Case

      Comp.Sys.Intel: The Internet and the Pentium Chip Controversy (A)

      By: Joseph L. Badaracco Jr. and Jerry Useem
      Keywords: Internet and the Web; Information Infrastructure; Ethics; Semiconductor Industry; Computer Industry
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      Badaracco, Joseph L., Jr., and Jerry Useem. "Comp.Sys.Intel: The Internet and the Pentium Chip Controversy (A)." Harvard Business School Case 395-246, June 1995. (Revised June 1996.)
      • June 1995 (Revised June 1996)
      • Case

      Comp.Sys.Intel: The Internet and the Pentium Chip Controversy (B)

      By: Joseph L. Badaracco Jr. and Jerry Useem
      Keywords: Internet and the Web; Information Infrastructure; Ethics; Semiconductor Industry; Computer Industry
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      Badaracco, Joseph L., Jr., and Jerry Useem. "Comp.Sys.Intel: The Internet and the Pentium Chip Controversy (B)." Harvard Business School Case 395-247, June 1995. (Revised June 1996.)
      • January 1995 (Revised July 1996)
      • Background Note

      Paving the Information Superhighway

      By: Lynda M. Applegate, Geoffrey Bock and Janis Lee Gogan
      Examines solutions to many of the information-sharing problems that limit growth of electronic commerce on the Internet. Serves as a basic primer for the use of electronic information exchange. While familiarizing the student with the basic tenets and terminology of... View Details
      Keywords: Internet and the Web; Knowledge Sharing; Problems and Challenges; Retail Industry; Information Technology Industry
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      Applegate, Lynda M., Geoffrey Bock, and Janis Lee Gogan. "Paving the Information Superhighway." Harvard Business School Background Note 195-202, January 1995. (Revised July 1996.)
      • January 1995 (Revised September 1997)
      • Case

      TV Guide (B)

      By: Jeffrey F. Rayport
      TV Guide, the nation's most profitable and largest magazine, attempts entry into the world of electronic publishing. The crux of TV Guide's strategy is to transform the magazine's content into a centralized database that can be accessed by new businesses, like... View Details
      Keywords: Market Entry and Exit; Service Delivery; Information Technology; Marketing; Information Publishing; Service Industry; Publishing Industry
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      Rayport, Jeffrey F., and Steven M. Salzinger. "TV Guide (B)." Harvard Business School Case 395-032, January 1995. (Revised September 1997.)
      • March 1993 (Revised June 1995)
      • Case

      Singapore TradeNet: The Tale Continues

      By: Lynda M. Applegate, John L. King and Boon-Siong Neo
      Continues the story of Singapore Network Services Pte. Ltd. (SNS), which was created to initiate and manage the creation of value-added networks for trade and other aspects of commerce in the island nation of Singapore. SNS built on its TradeNet experience to develop... View Details
      Keywords: Internet and the Web; Information Infrastructure; Internet and the Web; Profit Sharing; Partners and Partnerships; Trade; Business and Government Relations; Web Services Industry; Singapore
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      Applegate, Lynda M., John L. King, and Boon-Siong Neo. "Singapore TradeNet: The Tale Continues." Harvard Business School Case 193-136, March 1993. (Revised June 1995.)
      • January 1992 (Revised December 1994)
      • Background Note

      Note on E-Mail and Privacy: U.S. Law and Company Policies

      By: Lynn S. Paine
      Describes the legal landscape of employee privacy as it applies to e-mail interception: the various legal theories on which a privacy claim might be based and proposed federal legislation relevant to the subject. Also describes the policies companies like UPS,... View Details
      Keywords: Risk and Uncertainty; Information; Rights; Government Legislation; Internet and the Web; Interpersonal Communication; Ethics; Theory; Policy; Employees
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      Paine, Lynn S. "Note on E-Mail and Privacy: U.S. Law and Company Policies." Harvard Business School Background Note 392-074, January 1992. (Revised December 1994.)
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