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All HBS Web
(4,628)
- Faculty Publications (1,001)
- November 1993 (Revised July 1996)
- Background Note
International Marketing Management Course Bibliography
By: John A. Quelch
Quelch, John A. "International Marketing Management Course Bibliography." Harvard Business School Background Note 594-068, November 1993. (Revised July 1996.)
- November 1993
- Case
FCB and Publicis (C): The German-Led Network
By: Rosabeth M. Kanter and Pamela A. Yatsko
After U.S.-based Foote, Cone & Belding (FCB) and Publicis of France established an international advertising alliance in May 1988, alliance leaders set out to merge offices in Europe. They were confronted with a particularly tricky situation in Germany, which, if...
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Keywords:
Joint Ventures;
Alliances;
Globalized Firms and Management;
Partners and Partnerships;
Advertising;
Cross-Cultural and Cross-Border Issues;
Diversity;
Communications Industry;
Advertising Industry;
France;
Germany;
United States;
Europe
Kanter, Rosabeth M., and Pamela A. Yatsko. "FCB and Publicis (C): The German-Led Network." Harvard Business School Case 394-079, November 1993.
- October 1993 (Revised December 2003)
- Case
Bausch & Lomb: Regional Organization
By: John A. Quelch
The CEO of Bausch & Lomb is contemplating replacing an international division with three regional divisions to sustain the company's growth, especially in international markets, and to add value to customers.
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Keywords:
Organizational Change and Adaptation;
Marketing Strategy;
Organizational Structure;
Globalization;
Consumer Products Industry
Quelch, John A., and Nathalie Laidler. "Bausch & Lomb: Regional Organization." Harvard Business School Case 594-056, October 1993. (Revised December 2003.)
- October 1993 (Revised February 1995)
- Case
Dendrite International
By: Frank V. Cespedes and Marie Bell
Dendrite International is a $23 million (1992 revenues) supplier of sales automation software to pharmaceuticals companies in Europe, Japan, and the United States. The firm's strategy has depended on being a full-service supplier to multinational firms. Impending...
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Keywords:
Accounting Audits;
Cost vs Benefits;
Forecasting and Prediction;
Marketing Strategy;
Risk and Uncertainty;
Sales;
Competitive Advantage;
Information Technology Industry;
Japan;
Europe;
United States
Cespedes, Frank V., and Marie Bell. "Dendrite International." Harvard Business School Case 594-048, October 1993. (Revised February 1995.)
- September 1993 (Revised December 1997)
- Case
Loctite Corp.: International Distribution
By: John A. Quelch
Loctite Corp., dissatisfied with the sales growth achieved by its independent distributor in Hong Kong, is considering whether to find a new distributor or acquire a controlling interest in a wholly owned subsidiary covering Hong Kong and possibly other markets....
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Keywords:
Decision Choices and Conditions;
Marketing;
Distribution Channels;
Globalization;
Market Participation;
Industrial Products Industry;
Hong Kong
Quelch, John A., and David J. Arnold. "Loctite Corp.: International Distribution." Harvard Business School Case 594-021, September 1993. (Revised December 1997.)
- September 1993 (Revised June 2009)
- Case
Mary Kay Cosmetics: Asian Market Entry (A)
By: John A. Quelch
In February 1993, Curran Dandurand, senior vice president of Mary Kay Cosmetics Inc.'s global marketing group, was reflecting on the company's international operations. Mary Kay Cosmetics Inc. products had been sold outside the United States for over 15 years, but by...
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Keywords:
Globalized Firms and Management;
Market Entry and Exit;
Operations;
Sales;
Beauty and Cosmetics Industry;
Asia
Quelch, John A. "Mary Kay Cosmetics: Asian Market Entry (A)." Harvard Business School Case 594-023, September 1993. (Revised June 2009.)
- September 1993
- Supplement
Manufacturing at ALZA: The Right Prescription? (C)
ALZA, a drug delivery company, considers marketing its own and other companies' products. The primary issue is whether to build an internal sales force focused on a few niche markets, to finance a sales force through alliances, or to acquire a marketing company.
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Keywords:
Mergers and Acquisitions;
Product Marketing;
Alliances;
Research and Development;
Salesforce Management;
Business Strategy;
Pharmaceutical Industry
Leonard, Dorothy A. "Manufacturing at ALZA: The Right Prescription? (C)." Harvard Business School Supplement 694-021, September 1993.
- August 1993
- Case
Nestle S.A.: International Marketing (B)
By: John A. Quelch
Describes organization changes announced by Nestle's chariman in 1991 and updates the description of Nestle's marketing organization.
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Keywords:
Organizational Change and Adaptation;
Marketing Strategy;
Organizational Structure;
Globalization;
Consumer Products Industry;
Food and Beverage Industry;
Switzerland
Quelch, John A. "Nestle S.A.: International Marketing (B)." Harvard Business School Case 594-011, August 1993.
- 1993
- Chapter
International Equity Acquisitions: Who, Where, and Why?
By: Paul M. Healy and Krishna G. Palepu
Healy, Paul M., and Krishna G. Palepu. "International Equity Acquisitions: Who, Where, and Why?" In Foreign Direct Investment, edited by K. Froot. Chicago: University of Chicago Press, 1993.
- July 1993 (Revised November 1993)
- Case
European Bank for Reconstruction and Development: Marketing Strategy for the Debut Bond Offering
The European Bank for Reconstruction and Development, the first supranational financial institution of the post-Cold War era, is planning its debut in the international capital markets through a bond issuance of $500 million. The bank must determine its marketing...
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Rayport, Jeffrey F. "European Bank for Reconstruction and Development: Marketing Strategy for the Debut Bond Offering." Harvard Business School Case 594-005, July 1993. (Revised November 1993.)
- June 1993 (Revised September 1993)
- Case
Retail in Mexico 1993
By: David B. Yoffie and Charles McHugh LaFollette
In the wake of NAFTA, U.S. retail firms begin to see Mexico as an attractive market for international expansion. This case examines the structure of Mexico's volume retail (grocery, discount, warehouse club, hypermarket) industry, the joint ventures between U.S. and...
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Keywords:
Expansion;
Global Strategy;
Joint Ventures;
Industry Structures;
Trade;
Retail Industry;
United States;
Mexico
Yoffie, David B., and Charles McHugh LaFollette. "Retail in Mexico 1993." Harvard Business School Case 793-144, June 1993. (Revised September 1993.)
- June 1993 (Revised December 1994)
- Case
Milkpak Limited.: International Joint Venture
By: John A. Quelch
Considers a Pakistani company's decision to conduct a joint venture with a foreign multinational. In 1987, Milkpak Ltd. had successfully developed a market for sterilized milk and wanted to produce other value-added food products. The company was evaluating the best...
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Keywords:
Negotiation;
Multinational Firms and Management;
Joint Ventures;
Developing Countries and Economies;
Food and Beverage Industry;
Pakistan
Quelch, John A. "Milkpak Limited.: International Joint Venture." Harvard Business School Case 593-113, June 1993. (Revised December 1994.)
- 1993
- Working Paper
Currency Hedging Over Long Horizons
By: K. A. Froot
This paper reexamines the widely-held wisdom that the currency exposure of international investments should be entirely hedged. It finds that the previously documented ability of hedges to reduce portfolio return variance holds at short horizons, but not at long...
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- March 1993
- Article
On the Speculative Efficiency of the Foreign Exchange Market
By: K. A. Froot
Froot, K. A. "On the Speculative Efficiency of the Foreign Exchange Market." Cuadernos económicos de I.C.E. (March 1993): 7–30.
- 1993
- Book
Coalitions and Collaboration in International Business
By: G. Jones
This volume provides a selection of the most important research on the history of international business collaboration from the nineteenth century until the present day. The selected essays cover the extensve literature on international cartels, other forms of...
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Keywords:
International Business;
Collaboration;
Joint Ventures;
Trade;
Equity;
Body of Literature;
Relationships;
Research
Jones, G., ed. Coalitions and Collaboration in International Business. Aldershot, England: Edward Elgar Publishing, 1993.
- January 1993 (Revised April 1993)
- Case
Chadwick, Inc.: The Balanced Scorecard
By: Robert S. Kaplan
The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its...
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Keywords:
Balanced Scorecard;
Performance Evaluation;
Customer Relationship Management;
Goals and Objectives;
Customer Satisfaction;
Research and Development;
Marketplace Matching;
Financial Condition;
Product Launch;
Pharmaceutical Industry
Kaplan, Robert S. "Chadwick, Inc.: The Balanced Scorecard." Harvard Business School Case 193-091, January 1993. (Revised April 1993.)
- November 1992 (Revised December 1994)
- Case
BEA Associates: Enhanced Equity Index Funds
By: Andre F. Perold
BEA's enhanced index fund product uses derivatives and cash market securities to find the most efficient way to "track an index." The considerations involve transaction costs, custodial fees, withholding taxes on dividends, and fees from securities lending. In this...
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Keywords:
Credit Derivatives and Swaps;
Investment Portfolio;
Management;
Investment Banking;
Competitive Advantage;
Cost Management
Perold, Andre F. "BEA Associates: Enhanced Equity Index Funds." Harvard Business School Case 293-024, November 1992. (Revised December 1994.)
- November 1992 (Revised December 1992)
- Case
Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)
By: Robert H. Hayes
The Computer-Aided Manufacturing (CAM) Services Division of John Deere has just received approval to sell their software and computer systems to external customers. These tools, initially developed for internal use, have been widely used throughout Deere. Still,...
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Keywords:
Information Infrastructure;
Applications and Software;
Machinery and Machining;
Technological Innovation;
Markets;
Marketing Strategy;
Product Launch;
Outcome or Result;
Computer Industry;
Manufacturing Industry
Hayes, Robert H. "Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)." Harvard Business School Case 693-051, November 1992. (Revised December 1992.)
- September 1992 (Revised March 1993)
- Case
Empresas ICA and the Mexican Road Privatization Program
By: Willis M. Emmons III and Monica Brand
Mexico's largest construction company, Empresas ICA, makes an initial public offering to international equity investors in April 1992 to help fund its participation in an ambitious new private-sector approach to highway development. Under the new program, launched by...
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Keywords:
Construction;
Transportation Networks;
Infrastructure;
Privatization;
Private Equity;
Investment;
Initial Public Offering;
Private Sector;
Government and Politics;
Policy;
Construction Industry;
Mexico
Emmons, Willis M., III, and Monica Brand. "Empresas ICA and the Mexican Road Privatization Program." Harvard Business School Case 793-028, September 1992. (Revised March 1993.)
- 1992
- Chapter
Exchange Rate Forecasting Techniques, Survey Data, and Implications for the Foreign Exchange Market
By: J. Frankel and K. A. Froot
Keywords:
Currencies;
Exchange Rates;
International Macroeconomics;
Monetary Policy;
Currency Controls;
Fixed Exchange Rates;
Floating Exchange Rates;
Currency Bands;
Currency Zones;
Currency Areas;
Rational Expectations;
International Finance;
Currency Exchange Rate;
Asset Pricing;
Forecasting and Prediction;
Policy
Frankel, J., and K. A. Froot. "Exchange Rate Forecasting Techniques, Survey Data, and Implications for the Foreign Exchange Market." In International Business Reader, edited by D. Duta. London: Oxford University Press, 1992. (Revised from IMF Working Paper No. 90/43 and NBER Working Paper No. 3470, October 1990.)