Integrated Strategy - Publications - Faculty & Research - Harvard Business School

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September 2020
Case

Apple Bets on Augmented Reality

By: Rory McDonald, David Lane and Mel Martin

In 2020, augmented reality (AR) was still a nascent technology with blockbuster potential, one which Apple was actively developing as its iPhone franchise waned. But the emergence of AR was uneven, including the disappointing Google Glass and the unexpected viral... View Details

Keywords: Augmented Reality; Industry Structures; Product Development; Commercialization; Competition; Corporate Strategy; Diversification; Information Technology; Technology Adoption; Information Technology Industry; Technology Industry; Video Game Industry

July 2018 (Revised November 2018)
Case

Hidrovias do Brasil: Navigating Unchartered Waters

By: Boris Groysberg and Sarah L. Abbott

Since its founding eight years earlier, Hidrovias do Brasil (“Hidrovias”), an integrated logistics provider serving corporate customers exporting products from South America via the Atlantic Ocean, had grown to 900 employees and $253 million in annual revenues.... View Details

Keywords: Human Resources; Private Equity; Brazil; Entrepreneurial Organizations; Operation Management; General Management; Entrepreneurship; Finance; Growth and Development; Leadership; Operations; Problems and Challenges; Transportation; Human Capital; Strategy; Emerging Markets; Brazil

05 Jul 2006
Working Paper Summaries

Wintel: Cooperation or Conflict

Keywords: by Ramon Casadesus-Masanell & David B. Yoffie; Computer

05 Jun 2007
First Look

First Look: June 5, 2007

supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807158 Westin Hotels and Resorts: Operations of a Lifestyle Experience Harvard Business School Case 607-129 Westin Hotels and Resorts adopted a new "lifestyle" brand View Details

Keywords: Martha Lagace

Web

Podcast - Business & Environment

his expertise on how CNN integrates climate narratives into their news coverage, the power of storytelling, and the strategies they employ to highlight both the urgency of the climate crisis and the... View Details

November 2010 (Revised January 2012)
Case

CNOOC: Building a World-Class Energy Company

By: Joseph L. Bower, Nancy Hua Dai and Michael Shih-ta Chen

Fu Chengyu is the fifth CEO to lead China National Offshore Oil Company - an SOE founded in 1982 to exploit Chinese offshore deposits. In 2010 he is trying to decide how to drive further growth in a company that has grown 556 times in less than 30 years, with profits... View Details

Keywords: Talent and Talent Management; Leadership Development; Growth and Development Strategy; Resource Allocation; Organizational Culture; State Ownership; Competitive Strategy; Energy Industry; China

September 2020 (Revised December 2020)
Supplement

Hitachi Rail Limited (B)

By: David J. Collis, Akiko Kanno and Nobuo Sato

This supplement describes the strategy and organisation changes made by British executive, Alistair Dormer, after he is made head of Hitachi Rail's global business. The company acquires an Italian company, continues to win contracts in the UK, but struggles to bring... View Details

Keywords: Organization Structure; Leader Selection; Mergers ＆ Acquisitions; Strategy; Global Strategy; Organizational Structure; Leadership; Mergers and Acquisitions; Integration; Values and Beliefs; Rail Industry; Japan

February 2003 (Revised January 2004)
Case

International Steel Group

By: Paul W. Marshall and Todd H Thedinga

Profiles veteran investor Wilbur L. Ross, Jr.'s plan to turn around the aging steel assets of LTV, formerly America's second largest integrated steel producer. Purchasing several key assets from LTV under Section 363 of the Bankruptcy Code, Ross is able to acquire the... View Details

Keywords: Corporate Entrepreneurship; Strategic Planning; Lawfulness; Labor Unions; Organizational Culture; Agreements and Arrangements; Global Strategy; Assets; Steel Industry; United States

November 2019 (Revised May 2020)
Case

Collibra

By: Lynda M. Applegate, Jeffrey F. Rayport and Julia Kelley

Founded in 2008 at Vrije Universiteit Brussels, Collibra was a data intelligence company that found product-market fit in the years after the global financial crisis when many companies were under pressure from consumers and governments to improve their data management... View Details

2019
Working Paper

Collusive Investments in Technological Compatibility: Lessons from U.S. Railroads in the Late 19th Century

By: Daniel P. Gross

Collusion is widely condemned for its negative effects on consumer welfare and market efficiency. In this paper, I show that collusion may also in some cases facilitate the creation of unexpected new sources of value. I bring this possibility into focus through the... View Details

Keywords: Collusion; Compatibility; Railroads; Rail Transportation; Standards; Integration; Trade; History; United States

2021
Working Paper

The Origins of CE Marking: Standards, Business, and the European Market in the 1980s–1990s

By: Grace Ballor

Many products—from consumer electronics to machinery to children’s toys—bear the CE Mark, the symbol of conformity to the ‘essential requirements’ of European standards governed by the process of CE Marking. This working paper traces the development of the system of... View Details

Keywords: Business And Government; Market Liberalization; Standards; Markets; Trade; Integration; Business History; Globalization; Business and Government Relations; Europe; European Union

Summer 2013
Article

A Tale of Two Stories: Sustainability and the Quarterly Earnings Call

By: Robert G. Eccles and George Serafeim

One of the challenges companies claim to face in making sustainability a core part of their strategy and operations is that the market does not care about sustainability, either in general or because the time frames in which it matters are too long. The response of... View Details

Keywords: Sustainability; Communication; Integrated Corporate Reporting; Investment; Environmental Sustainability

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February 2015 (Revised June 2017)
Case

Intrapreneurship at DaVita HealthCare Partners

By: Joseph B. Fuller, David J. Collis and Matthew G. Preble

Josh Golomb, president and general manager of DaVita Rx (Rx), was about to meet with Kent Thiry, CEO of Rx's corporate parent, DaVita Healthcare Partners Inc. (DaVita), in August 2013. The two would discuss whether Golomb should lead a new DaVita venture, Paladina... View Details

Keywords: Intrapreneurship; Entrepreneurial Organizations; Startup Management; Startup; Strategic Positioning; Corporate Entrepreneurship; Corporate Strategy; Business Startups; Strategic Planning; Competitive Strategy; Health Industry; United States

February 2025
Case

Ingersoll Rand: Broadening Employee Ownership

By: Ethan Rouen and Jenyfeer Martinez Buitrago

Set in 2024, this case examines how Ingersoll Rand—a global leader in air, liquid, and gas handling technologies—approached broadening employee ownership. The company granted restricted stock units (RSUs) to all employees on their one-year anniversary, reinforcing a... View Details

Keywords: Stock Shares; Employee Stock Ownership Plan; Retention; Employee Ownership; Mergers and Acquisitions; Organizational Culture; Expansion; Africa; Asia; Europe; Latin America; Middle East; North and Central America

Web

Finance Curriculum - Faculty & Research

builds on the foundation developed in Finance I, focusing on three sets of managerial decisions: How to evaluate complex investments. How to set and execute financial policies within a firm. How to integrate the many financial decisions... View Details

June 2025
Case

Power Struggles: Hydro-Quebec’s Energy Dilemma

By: Juan Alcacer and Danika Couture-Peck

In 2024, Maxime Aucoin, Executive Vice President and CFO of Hydro-Quebec, faced a series of compounding challenges as the utility confronted rapidly rising electricity demand, public pricing constraints, and strained stakeholder relationships. As the steward of... View Details

Keywords: Renewable Energy; Infrastructure; State Ownership; Vertical Integration; Energy; Energy Industry; Canada

September 2009
Case

Intel NBI: Image Components Organization

By: Willy C. Shih and Thomas Thurston

The Image Components Organization (ICO) was an internal venture that was part of Intel's New Business Initiatives. It sought to initially develop and sell a high performance integrated CMOS image sensor module for cellular phones. ICO's opening assumptions were that it... View Details

Keywords: Business Startups; Corporate Entrepreneurship; Product Development; Production; Failure; Diversification; Semiconductor Industry

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2008
Working Paper

The Internalization of Advertising Services: An Inter-Industry Analysis

By: Sharon Horsky, Steven C. Michael and Alvin J. Silk

The common perception appears to be that vertical integration of advertising services is more the exception than the rule in the U.S. advertising industry. This study investigates the extent of such outsourcing and examines inter-industry variation in the use of... View Details

Keywords: Advertising; Cost; Analytics and Data Science; Management Analysis, Tools, and Techniques; Service Operations; Creativity; Perception; Vertical Integration; Information Technology; Advertising Industry; United States

April 2000
Article

The Fable of Fisher Body

By: Ramon Casadesus-Masanell and Daniel F. Spulber

General Motors' (GM) acquisition of Fisher Body is the classic example of market failure in the literature on contracts and the theory of the firm. According to the standard account, GM merged vertically with Fisher Body in 1926, a maker of auto bodies, because of... View Details

Keywords: Mergers and Acquisitions; Failure; Contracts; Vertical Integration; Market Transactions; Investment; Trust; Production; Assets; Supply Chain; Opportunities; Technology; Auto Industry

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2024
Working Paper

Charting (and Updating) the Path: A Bayesian Perspective on Entrepreneurial Learning

By: Joshua L. Krieger

This chapter explores two distinct modes of entrepreneurial learning: assessing venture viability and choosing between alternative development paths. It introduces a framework for decomposing venture viability into technological feasibility, commercial potential and... View Details

Keywords: Decision Making; Entrepreneurship; Growth and Development Strategy; Learning

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