Publications
Publications
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- All HBS Web
(6,233)
- Faculty Publications (1,320)
- July 2008 (Revised January 2009)
- Case
Londolozi: Towards a Sustainable Business Model and Ecological Integrity in Southern Africa
By: Rawi E. Abdelal and Thomas Koelble
The Londolozi game viewing reserve in South Africa became a defining icon of ecotourism during the 1990s and early 2000s-that is, a tourist business promoting ecological land management and, at the same time, local economic development. The reserve was in a region in... View Details
- July 2008
- Case
Hilton Hotels: Brand Differentiation through Customer Relationship Management
By: Lynda M. Applegate, Gabriele Piccoli and Chekitan Dev
This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM... View Details
- July 2008 (Revised February 2009)
- Case
(PRODUCT) RED (A)
By: Youngme E. Moon, Michael I. Norton and David Chen
Describes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap,... View Details
- July 2008
- Article
Crime and Punishment in the 'American Dream'
By: Rafael Di Tella and Juan Dubra
We observe that countries where belief in the "American dream" (i.e., effort pays) prevails also set harsher punishment for criminals. We know that beliefs are also correlated with several features of the economic system (taxation, social insurance, etc). Our objective... View Details
- Article
Unconventional Insights for Managing Stakeholder Trust
By: Michael Pirson and Deepak Malhotra
Initiatives to build and maintain trust with various stakeholders, including customers, employees, suppliers and investors, are at the top of the executive agenda at many organizations. But most companies don't really understand how to manage stakeholder trust... View Details
- May 2008 (Revised August 2009)
- Case
Intel NBI: MXP Digital Media Processor
By: Willy C. Shih and Thomas Thurston
"Gila" was a high-performance image processor project housed in Intel's New Business Initiatives (NBI) group. NBI was an incubator for corporate entrepreneurs, and it had an established methodology for ensuring a degree of autonomy while these ventures got started. But... View Details
- May 2008
- Teaching Note
Warburg Pincus and emgs: The IPO Decision (TN) (A) and (B)
By: G. Felda Hardymon, Josh Lerner and Ann Leamon
Teaching Note for [807092] and [808046]. View Details
- 2008
- Other Unpublished Work
Clusters and Competitiveness: A New Federal Role for Stimulating Regional Economics
By: Karen G. Mills, Elisabeth B. Reynolds and Andrew Reamer
- March 2008 (Revised October 2009)
- Case
IBM in the 21st Century: The Coming of the Globally Integrated Enterprise
Members of IBM's fifth Integration and Values Team (IVT5) were close to finishing their deliberations. Convened by Sam Palmisano, Chairman and CEO, and sponsored by Jon Iwata, Senior VP of Corporate Communications and Marketing, and John E. Kelly III, Senior VP and... View Details
- March 2008
- Teaching Note
Hariyali Kisaan Bazaar: A Rural Business Initiative (TN)
By: David E. Bell and Nitin Sanghavi
Teaching Note for [508012]. View Details
- March 2008 (Revised March 2014)
- Case
By: Mikolaj Jan Piskorski, Thomas R. Eisenmann, Aaron Smith, David Chen and Brian Feinstein
As Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the... View Details
- March 2008 (Revised May 2008)
- Case
The Blackstone Group's IPO
By: Felda Hardymon, Josh Lerner and Ann Leamon
Steven Schwarzman, Chairman of the Blackstone Group, has just learned that an investment group associated with the government of China wants to buy the majority of Blackstone's leveraged IPO. As he considers how to respond to this offer, Schwarzman reviews the firm's... View Details
- March 2008 (Revised November 2008)
- Case
Sony Digital Entertainment, Japan
By: Anita Elberse
It is late 2007. So-called cell phone ("keitai") novels have turned into an extremely popular form of entertainment-on-the- go in Japan, in particular among young, female readers. In fact, consisting mostly of love stories written by amateurs in short sentences and... View Details
- March 2008 (Revised August 2009)
- Case
Linden Lab: Opening Second Life
By: Thomas R. Eisenmann and Alison Berkley Wagonfeld
In early 2008, managers in Linden Lab, creator of the virtual world Second Life, faced decisions about the company's strategy. Despite profound initial skepticism about demand for a user-generated virtual world that was not a traditional game, Second Life had achieved... View Details
- February 2008 (Revised June 2008)
- Case
Shoppers' Stop Group (SSG)
By: Rajiv Lal and Virginia Fuller
As B.S. Nagesh thumbed through the 2006-2007 Annual Report for Shoppers' Stop Group (SSG), action shots of healthy-looking people dressed in the latest fashions amid the words "Redefining Retail" brought a smile to his face. As managing director of SSG-a Rs 8.9 billion... View Details
- February 2008 (Revised December 2011)
- Case
Sealed Air China
By: Regina Abrami, William C. Kirby, F. Warren McFarlan and Tracy Yuen Manty
With a 10-year history of doing business in China, Sealed Air was now betting on the country to help propel its growth as a global company. The company identified China as one of the initial investments in the company's Global Manufacturing Strategy that aimed to... View Details
- February 2008 (Revised February 2009)
- Case
The International Finance Corporation's Grassroots Business Initiative
By: V. Kasturi Rangan and Katharine Lee
Grassroots Business Initiative was set up to financially assist small enterprises engaged in creating social value. Three years later, Harold Rosen, its creator, wished to explore an alternative funding model to provide it with scale and sustainability. View Details
- February 2008
- Case
Cincom Systems, Inc.
By: Tom Nicholas and David Chen
Tom Nies, charismatic CEO of Cincom Systems, is considering a public offering of his software enterprise, but the 1987 stock market crash checks his plans. Nies reflects that capital for expansion will keep Cincom at the frontier of technological development in a... View Details
- February 2008 (Revised August 2008)
- Case
Quanta Computer and the One Laptop Per Child Initiative
By: Willy Shih, Chintay Shih and Jyun-Chen Wang
When Quanta Computer, Inc., the world's largest manufacturer of laptop computers, first joined the One Laptop Per Child (OLPC) initiative, it faced a challenge trying to balance the cost objectives of a laptop computer targeted at children of the developing world with... View Details
- February 2008 (Revised June 2008)
- Teaching Note
Quanta Computer and the One Laptop Per Child Initiative (TN)
By: Willy Shih
Teaching Note for [608102]. View Details