Publications

December 1984
Case

Expense Tracking System at Tiger Creek

By: Shoshana Zuboff

Mill manager Carl Adelman learns that a group of senior managers is soon to visit the Tiger Creek mill to learn more about the success of the newly implemented Expense Tracking System. The System had been installed on two paper machines to give workers real time cost... View Details

Keywords: Management Teams; Success; Cost Management; Technology; Pulp and Paper Industry

September 1984
Case

Henkel Corp.: International Sealants Brand SISTA (B)

By: Robert J. Dolan

Describes the outcome of implementation of the standardized plan described in Henkel (A). View Details

Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Outcome or Result; Consumer Products Industry; Construction Industry; Europe; West Germany

August 1984 (Revised October 1992)
Background Note

Marketing Implementation

By: John A. Quelch

Describes a framework for evaluating marketing implementation problems and assesses the interfaces between marketing strategy and implementation. View Details

Keywords: Marketing Strategy

July 1984 (Revised April 1997)
Case

British Airways

By: John A. Quelch

British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction. View Details

Keywords: Air Transportation; Globalization; Advertising Campaigns; Air Transportation Industry; England

May 1984 (Revised May 1989)
Case

Cleveland Twist Drill (B)

By: Richard G. Hamermesh

Describes events at Cleveland Twist Drill between April 1982 and February 1983. Jim Bartlett's approach to the union and the implementation of the "move strategy" are described. Students are asked to evaluate these actions and to develop plans for dealing with current... View Details

Keywords: History; Management Style; Leadership Style; Standards; Power and Influence

September 1983 (Revised July 1998)
Case

Heather Evans

By: Howard H. Stevenson and Michael J. Roberts

Focuses on the efforts of Heather Evans, a second-year MBA student, and her attempts to start her own dress business. Examines the business plan and the process of acquiring control over the financial and human resources necessary to implement the plan. View Details

Keywords: Business Plan; Business Startups; Investment; Human Resources; Strategic Planning; Apparel and Accessories Industry

September 1983 (Revised December 1988)
Case

Cleveland Twist Drill (A)

By: Richard G. Hamermesh

Deals with the problems of implementing strategy in a declining industry and the negotiation of strategy with external constituencies, particularly labor unions. Traces Jim Bartlett's first nine months as president and asks for a plan of action. View Details

Keywords: Decision Choices and Conditions; Management Style; Negotiation Tactics; Labor and Management Relations; Corporate Strategy

September 1983 (Revised July 1991)
Case

Orthoteks USA (A)

By: Joseph L. Badaracco Jr. and Richard G. Hamermesh

A series on implementing strategy as the head of the U.S. subsidiary of a successful Swiss medical products firm. Traces the actions of the CEO over a four year period and highlights his negotiations with the Swiss parent and the way functional components of the... View Details

Keywords: Business Subsidiaries; Trade; Health Care and Treatment; Leadership Style; Agreements and Arrangements; Strategy; Health Industry; Switzerland; United States

September 1982 (Revised October 1988)
Background Note

Note on Implementing Strategy

By: Richard G. Hamermesh

Presents a framework for thinking about problems of implementing strategy. Defines the tasks of implementation and the range of implementation situations, then develops four approaches to implementation and reviews a range of implementation skills. Intended for use in... View Details

Keywords: Strategy

1982
Book

Making it Happen: Designing Research with Implementation in Mind

By: Milton Hakel, Michael Beer, Melvin Sorcher and Joseph Moses

July 1980
Background Note

Action Planning and Implementation: A Manager's Checklist

By: Leonard A. Schlesinger and James P. Ware

A checklist of suggested guidelines for managers embarking on action planning and implementation activities. Used as a supplement to assist in the preparation of case materials. View Details

Keywords: Management Skills; Business Processes

1980
Chapter

Negotiating and Implementing Mineral Agreements with Multinationals: Some Critical Tax Development Issues

By: L. T. Wells Jr. and Malcolm Gillis

Keywords: Agreements and Arrangements; Metals and Minerals; Mining; Multinational Firms and Management; Globalized Markets and Industries; Taxation; Mining Industry

March–April 1979
Article

Choosing Strategies for Change

By: Leonard A. Schlesinger and John P. Kotter

"From the frying pan into the fire," "let sleeping dogs lie," and "you can't teach an old dog new tricks" are all well-known sayings born of the fear of change. When people are threatened with change in organizations, similar maxims about certain people and departments... View Details

Keywords: Organizational Change and Adaptation; Strategy; Change Management

January 1977 (Revised April 1983)
Case

Corning Glass Works: The Electronic Products Division (B)

By: Michael Beer

Focuses on the recommendations and implementation strategy made by the organizational development group for the electronic product division's problems. View Details

Keywords: Business Divisions; Growth and Development Strategy; Organizational Change and Adaptation; Problems and Challenges; Adaptation

1976
Chapter

Cereal Fortification: Barriers to Implementation

By: James E. Austin and Donald S. Snodgrass

Keywords: Food; Food and Beverage Industry