Publications

23 Mar 2015
Research & Ideas

It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers

restrictions imposed by the intermediaries, who want consumers to focus less on price differences and more on the benefits of value-added services that they provide, such as distribution, one-stop shopping, easy scheduling, payment... View Details

Keywords: by Carmen Nobel; Food & Beverage; Food & Beverage; Food & Beverage; Food & Beverage

13 Jun 2018
Working Paper Summaries

Learning to Become a Taste Expert

Keywords: by Kathryn A. Latour and John A. Deighton; Food & Beverage

October 2013 (Revised June 2014)
Case

Demarketing Soda in New York City

By: John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop and Christine Snively

In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of... View Details

Keywords: Soda; Public Health; Business And Public Policy; Obesity; Business and Government Relations; Public Sector; Strategy; Marketing Strategy; Marketing; Health; City; Food and Beverage Industry; New York (city, NY)

2007
Working Paper

Mental Accounting and Small Windfalls: Evidence from an Online Grocer

By: Katherine L. Milkman, John Beshears, Todd Rogers and Max H. Bazerman

We study the effect of small windfalls on consumer spending decisions by examining the purchasing behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a $10-off coupon they received from their... View Details

Keywords: Spending; Consumer Behavior; Mathematical Methods; Food and Beverage Industry; Food and Beverage Industry

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12 Sep 2017
First Look

First Look at New Research and Ideas, September 12, 2017

classes, beauty products, and eSports offerings. Chairman Lee and VC Lee believe that KCON is a good vehicle for accelerating the Hallyu wave of Korean culture that was still sweeping the globe View Details

Keywords: Carmen Nobel

March 1991 (Revised May 1995)
Case

Kraft General Foods: The Merger (A)

By: David J. Collis

Describes Philip Morris' acquisitions of General Foods in 1985 and Kraft, Inc. in 1989, focusing on the integration of Kraft and General Foods that forms a $30 billion food subsidiary. Details the steps required to merge these two large companies, emphasizing the... View Details

Keywords: Mergers and Acquisitions; Business Subsidiaries; Business or Company Management; Managerial Roles; Business Processes; Cooperation; Integration; Food and Beverage Industry

01 Jun 2002
News

Up to the Challenge: Lori Schock - Listen and Learn

graduated from the University of Cincinnati with a degree in chemical engineering, believes SA presidents must be able to form a bridge linking students with faculty and administrators. “Part of it is being... View Details

Keywords: Kathleen Brill

24 Apr 2018
First Look

First Look at New Research and Ideas, April 24, 2018

April 2018 Management Science Offline Showrooms in Omni-channel Retail: Demand and Operational Benefits By: Bell, David R., Santiago Gallino, and Antonio Moreno Abstract—Omnichannel environments where... View Details

Keywords: Sean Silverthorne

May 1995 (Revised May 1998)
Case

Negotiating the Right to Know: Rhone-Poulenc and Manchester, Texas (A-1)

By: Michael A. Wheeler

Rhone-Poulenc wished to acquire a new permit, but local residents who were concerned about health issues threatened to block the permit. View Details

Keywords: Health; Rights; Negotiation; Conflict of Interests; Social Issues; Chemical Industry; United States

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21 May 2020
Research & Ideas

Fighting the COVID Blues: Advice from Business Research

things, such as people getting food and medicine to the elderly neighbors they’ve never met before,” Norton says. “When you give generously to others, it makes you happier than when you focus only on... View Details

Keywords: by Dina Gerdeman and Danielle Kost

May 1998
Case

Negotiating the Right to Know: Rhone-Poulenc and Manchester, Texas (A-2)

By: Michael A. Wheeler

Supplements the (A1) case. A rewritten version of an earlier case. View Details

Keywords: Chemical Industry; United States

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July 2009 (Revised December 2009)
Case

Diageo and East African Breweries Ltd.: Tapping New Markets for Social Good

By: Rosabeth M. Kanter and Matthew Bird

James Musyoki, Lemmy Mutahi, and Ken Kariuki, all from East African Breweries Limited (EABL), a subsidiary of London-based Diageo, heard the disheartening news in the first week of December 2008. For the second time in six months, the Kenyan Finance Ministry had raised... View Details

Keywords: Change Management; Innovation and Management; Emerging Markets; Taxation; Price; Food and Beverage Industry; Kenya; United Kingdom

13 Dec 2019
Blog Post

All Is Well in Texas: How Julia Cheek Founded Her At-Home Lab Testing Startup, EverlyWell

was finally ready to start EverlyWell a few years later, her education at HBS allowed her to jumpstart the company. Everlywell is a health and wellness company that provides at-home lab testing kits and... View Details

February 1987 (Revised October 1989)
Teaching Note

Rohm and Haas (A): New Product Marketing Strategy, Teaching Note

By: V. Kasturi Rangan

Teaching Note for (9-587-055). View Details

Keywords: Chemical Industry

October 1976 (Revised June 2008)
Case

Chemalite, Inc.

A chemical engineer who has set up a company to manufacture and market one of his inventions is trying to prepare his state of the corporation report. This case is designed to serve as a vehicle to introduce students to basic bookkeeping and accounting functions. View Details

Keywords: Financial Reporting; Financial Statements; Business Startups; Valuation; Chemical Industry