Food Production - Publications - Faculty & Research

29 Aug 2017
Blog Post

3 Insights from My First Year at HBS

me to think in this way. 3. I Followed My Passions This summer I have been working on starting up Chaku Foods Limited, a consumer goods food brand from Ghana that creates delicious snacks using local... View Details

September 2023 (Revised January 2024)
Case

AB InBev: Brewing Up Forecasts during COVID-19

By: Mark Egan, C. Fritz Foley, Esel Cekin and Emilie Billaud

In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a workforce of 160,000 in 2020, AB InBev... View Details

Citation

Educators

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November 1999 (Revised March 2000)
Case

Florida Department of Citrus

By: Ray A. Goldberg, Carin-Isabel Knoop and David Benedict Pearcy

The Florida Department of Citrus (FDOC) is a state agency responsible for the welfare of the Florida citrus industry. This case describes the FDOC's efforts to turn around grapefruit juice consumption. Using a health message, Dan Santangelo, the FDOC's new director,... View Details

Keywords: Marketing Strategy; Organizational Change and Adaptation; Change Management; Management Teams; Product Marketing; Demand and Consumers; Food and Beverage Industry; Florida

Citation

Find at Harvard

15 Mar 2010
News

A Business Ripe for Picking?

Keywords: wine; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

21 Sep 2018
News

HBS Association of Southern California Boosts Support for Startups

productive workshop.” Creighton Taylor (MBA 2014) pitched his pilot-stage company, Compass, to get guidance on investors, while Noemie Delfassy (MBA 2010) was there to refine her pitch to investors for her View Details

Keywords: Margie Kelley

23 Apr 2001
Research & Ideas

Brand Power from Wedgwood to Dell: Part Two

the eighteenth-century pottery and china manufacturer; H.J. Heinz, who started the famous food company in 1869; and Marshall Field, the late nineteenth-century Chicago retailer. Below, in Part Two, Koehn shares her thoughts on how three... View Details

Keywords: by Martha Lagace

Charles E. Hires

Hires invented one of the world’s most popular soft drinks – root beer. He incorporated his company with a capitalization of $300,000, which steadily expanded into millions. He was also a pioneer in the production of condensed milk,... View Details

Keywords: Food & Tobacco

Fast Answer

Managing Service Operations: Research resources for new service design

reports. For a multimedia learning module on LSEG Workspace check out our Learn with Baker Library LSEG Workspace Introduction. Industry / Market Analysis BCC Research It provides market reports on major economic, scientific, and technological... View Details

18 Dec 2007
First Look

First Look: December 18, 2007

software product over its entire lifetime, comprising six major "releases." In particular, we develop measures of modularity at the component level, and use these to predict patterns of evolution between successive versions of... View Details

Keywords: Martha Lagace

Career Coach

Wendi Zhang

Master of Public Policy degrees from Harvard. Wendi is passionate about building meaningful relationships, lifelong learning, interdisciplinary collaboration and innovation, entrepreneurship development, mentorship, understanding history and current events through... View Details

Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

29 Jan 2025
Blog Post

Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993)

analysis for a pet food company that I discovered an interest in marketing, branding, and product development—a spark that inspired me to pursue a career in marketing. At HBS, I gained a deeper understanding... View Details

12 Dec 2017
First Look

New Research and Ideas, December 12, 2017

engaging in a pre-eating ritual over a 5-day period helped participants reduce calorie intake (Experiment 1). Pairing a ritual with healthy eating behavior increased the likelihood of choosing healthy food in a subsequent decision... View Details

Keywords: Sean Silverthorne

16 Apr 2001
Research & Ideas

Brand Power from Wedgwood to Dell: Part One

Heinz, of the famous food company; Marshall Field, the Chicago retailer; Estée Lauder, who created one of the largest cosmetics companies in the world; Howard Schultz, of Starbucks Coffee Company; and Michael Dell, of Dell Computer... View Details

Keywords: by Martha Lagace

26 Sep 2013
Research & Ideas

Behind India’s Economic and Political Woes

case in China, adequate investment had been put into roads, bridges, and power plants, I suspect that a much larger fraction of the money coming into India would have been productively deployed into longer-term fixed assets, securing it... View Details

Keywords: by Zeenat Potia

12 Feb 2025
Blog Post

How risk can be the key to a sustainable future with Sophie Levin (MS/MBA: Engineering Sciences 2022)

What were you doing prior to HBS? What made you decide to go to HBS? Before HBS, I worked at Tesla as a design engineer and project manager. I had the opportunity to work on groundbreaking products alongside some of the smartest and most... View Details

30 Jan 2006
HBS Case

The Case of the Mystery Writer’s Brand

perspective. "I'd never actually heard a product speak," he recalls. "It was like listening to a can of Coca-Cola explain how it would like to be marketed." That initial encounter inspired Deighton to write... View Details

Keywords: by Julia Hanna; Entertainment & Recreation; Information; Publishing

29 Jan 2025
Blog Post

Finding professional purpose: Building an impactful career that reflects your values with Lisa Tanzer (MBA 1993)

one of the Big Four accounting firms (PwC), focusing on strategic planning in financial services, business services, telecommunications, and consumer products. It was during a product line analysis for a pet View Details

16 Jan 2025
Blog Post

Alumni Career Journey: Sophie Levin (MS/MBA 2022) - How Risk Can Be the Key to a Sustainable Future