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  • 23 Sep 2024
  • Blog Post

2024 Summer Internships in Business & Environment

have led to their trajectory of becoming the largest utility by market cap in the U.S., underscoring their influence and leadership in the energy sector. Ines's role prior to HBS was Corporate Business Strategy at Mercado Libre... View Details
  • 20 Sep 2021
  • Blog Post

Student Spotlight: Summer Internships in Business and Environment

D), Summer Internship: Strategy and Marketing MBA Intern at Agriculture Capital Agriculture Capital is an investment advisor that invests in farmland and food processing assets to build consumer-driven,... View Details
  • December 2017 (Revised February 2021)
  • Case

Bega Cheese: Bidding to Bring Vegemite Back Home

By: Benjamin C. Esty and Lauren G. Pickle
In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelēz International’s Australia and New Zealand (ANZ) grocery business, which included several leading consumer brands such as Vegemite, the iconic Australian... View Details
Keywords: Mergers ＆ Acquisitions; Value Drivers; Discounted Cash Flow (DCF); Dairy Industry; Corporate Scope; Consumer Goods; Iconic Brands; Bidding Strategy; Cross Border; Financing; Mergers and Acquisitions; Valuation; Value Creation; Diversification; Business Divisions; Corporate Finance; Capital Structure; Food; Bids and Bidding; Food and Beverage Industry; Food and Beverage Industry; Australia; United States
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  • 15 Dec 2011
  • News

An HBS gift guide

on the expectations market will continue driving us from crisis to crisis to ruin—unless we act now.” Check out our review in the September Bulletin. Previous Next Business lessons for a global century Bill Roedy (MBA 1979) Former MTV... View Details
Keywords: Bulletin Staff; holiday; gift giving; Manufacturing; Retail Trade
  • Profile

Daniel Serna

marketing projects. To learn more about agriculture itself, he studied at Yale. "Most people don't think of Yale as a big 'aggie' school," Dan explains. "But it has a long history in environmental and agricultural economics... View Details
  • 01 Mar 2019
  • News

Action Plan: Fruit of the Vine

marketplace. How to stand out in a saturated market Know the competition. “There are more than 725 wineries in Oregon now, compared to just a handful when we started. So we did a survey of our competition to see where we fit, where they... View Details
Keywords: Ryan Jones
  • December 2013 (Revised October 2014)
  • Case

The Munich Oktoberfest: From Local Tradition to Global Capitalism

By: Juan Alcacer, Christian Bettinger and Andreas Philippi
Oktoberfest, an annual festival held in Munich (Germany) for more than 200 years, has grown in recent decades into a hugely popular event that attracts 7 million visitors annually, a large proportion of which are foreign. In fact, Oktoberfest's global appeal is so... View Details
Keywords: Value Creation; Product Positioning; Marketing Channels; Global Strategy; Food and Beverage Industry; Ohio; Munich; Brazil; Bangalore; Beijing
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  • January 2009
  • Case

VOSS Artesian Water from Norway

By: Youngme E. Moon, Gail J. McGovern, Daniela Beyersdorfer and Vincent Marie Dessain
VOSS is a Norwegian bottled water company that produces one of the world's purest drinking waters, sold at an ultra-premium price in a sleek cylindrical glass bottle of minimalist design. In the U.S. (the company's primary market), VOSS's high-end brand presence is... View Details
Keywords: Brands and Branding; Marketing Channels; Marketing Strategy; Product; Luxury; Food and Beverage Industry; Norway; United States
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  • 28 May 2017
  • Blog Post

HBS on the Road: Ghana, Nigeria, and Côte d'Ivoire

afternoon and wandered through the Makola Market in Accra for a few hours. In addition to the interesting foods and wares—an unbelievable assortment of things to buy from pvc pipes to exotic peppers—I... View Details
  • 01 Mar 2019
  • News

INK: The Lessons of Blitzscaling

produces great results in some cases is that when there’s a winner-take-all or a winner-take-most market, the first company to achieve critical scale becomes the enduring market leader. It ends up becoming what we call a Glengarry Glen... View Details
Keywords: Jen McFarland Flint
  • Web

Tools | New Venture Competition

Venture: Iterating Based on Market Feedback video Play Video duration: 1:01:01 Testing Your Social Venture: Iterating Based on Market Feedback How do you test and iterate your idea? Social entrepreneurs and... View Details
  • Fast Answer

Managing Service Operations: Research resources for new service design

reports. For a multimedia learning module on LSEG Workspace check out our Learn with Baker Library LSEG Workspace Introduction. Industry / Market Analysis BCC Research It provides market... View Details
  • Fast Answer

Commodities

GFDatabase. Use the Series drop-down to find Commodity Indices or Commodity Prices. UNCTDAD ComTrade has price and flow data dating back to 1960. The World Bank Prospects Commodity Markets publishes commodity prices and quarterly... View Details
  • 06 May 2002
  • Research & Ideas

A Toolkit for Customer Innovation

pace of change in many markets accelerates and as some industries move toward serving "markets of one," the cost of understanding and responding to customers' needs can easily spiral out of control. In the course of studying... View Details
Keywords: by Stefan Thomke & Eric Von Hippel
  • June 1990
  • Supplement

Perrier Relaunch

By: Stephen A. Greyser and Norman Klein
Supplements Perrier Recall: A Source of Trouble. View Details
Keywords: Product Launch; Food and Beverage Industry
Related
  • November 1999 (Revised March 2000)
  • Case

Florida Department of Citrus

By: Ray A. Goldberg, Carin-Isabel Knoop and David Benedict Pearcy
The Florida Department of Citrus (FDOC) is a state agency responsible for the welfare of the Florida citrus industry. This case describes the FDOC's efforts to turn around grapefruit juice consumption. Using a health message, Dan Santangelo, the FDOC's new director,... View Details
Keywords: Marketing Strategy; Organizational Change and Adaptation; Change Management; Management Teams; Product Marketing; Demand and Consumers; Food and Beverage Industry; Florida
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  • 16 Jan 2014
  • News

Learning from Helping Others

with local public and private schools, enabling students to volunteer at All Souls on a regular basis. Young school children set tables and make centerpieces while older ones prepare food and wait on guests. "Students come away from the... View Details
Keywords: Jill Radsken; Health, Social Assistance
  • 31 Mar 2022
  • Blog Post

Setting Interns Up for Success at a Startup

silk and apply it to food, creating natural protection that slows spoiling and keeps food fresher for longer. Products can be integrated at any time from farm to shelf, allowing food producers, processors,... View Details
  • 01 Mar 2006
  • News

The Little Ice-Cream Company That Could

ventured into Kansas City and Chicago. But that meant marketing under a different name — another of Rogers’ many war stories. A year after Rogers and Cronk bought Dreyer’s, a lawyer from Kraft Foods, owner at the time of nationally... View Details
Keywords: Roger Thompson; Food Manufacturing; Food Manufacturing
  • 27 Oct 2014
  • Research & Ideas

The Coffee Economy That Bloomed Out of Nowhere

another 30 years," says Lurtz, the Harvard-Newcomen Fellow at Harvard Business School. "How do you build these institutions that you need for market agriculture in a place where maybe there are laws on the books, but there's not much... View Details
Keywords: by Carmen Nobel; Food & Beverage; Food & Beverage