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Show Results For
- All HBS Web
(1,485)
- People (1)
- News (285)
- Research (1,021)
- Events (2)
- Multimedia (2)
- Faculty Publications (682)
- May 2000
- Case
J & B
Michael Stoner finds himself called upon to reposition a once venerable and highly profitable brand of Scotch whisky. He must find a cultural trend. View Details
- October 2003 (Revised January 2004)
- Case
Global Farmer and the Future of Soybean Production, The
By: Ray A. Goldberg and Kevin M. Allison
Three farmers from three different countries are looking at the global soybean system and how to position themselves in the future. View Details
Keywords: Animal-Based Agribusiness; Trade; Globalized Markets and Industries; Food; Strategic Planning; Forecasting and Prediction; Food and Beverage Industry; Food and Beverage Industry
Goldberg, Ray A., and Kevin M. Allison. "Global Farmer and the Future of Soybean Production, The." Harvard Business School Case 904-402, October 2003. (Revised January 2004.)
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
the eighteenth-century pottery and china manufacturer; H.J. Heinz, who started the famous food company in 1869; and Marshall Field, the late nineteenth-century Chicago retailer. Below, in Part Two, Koehn shares her thoughts on how three... View Details
Keywords: by Martha Lagace
- 01 Mar 2019
- News
Action Plan: Fruit of the Vine
marketplace. How to stand out in a saturated market Know the competition. “There are more than 725 wineries in Oregon now, compared to just a handful when we started. So we did a survey of our competition to see where we fit, where they... View Details
Keywords: Ryan Jones
- 19 Feb 2018
- Sharpening Your Skills
Amazoned: Is Any Industry Safe?
announced earlier this month intention to join megapartners Warren Buffett and JPMorgan Chase on some still mysterious project in the fastest-growing market of them all, health care. These stories from our archive suggest the great impact... View Details
- 01 Jun 2017
- News
Surveying Students’ Summer Plans
of commercial tech monetization, which includes wearable products in the health care category. The opportunity appealed to me in part because it uses so much of what I learned this year, including term sheets, market evaluation, and what... View Details
Keywords: Julia Hanna
- 2022
- Working Paper
Consumer Reviews and Regulation: Evidence from NYC Restaurants
By: Chiara Farronato and Georgios Zervas
We investigate the informativeness of hygiene signals in online reviews, and their effect on consumer choice and restaurant hygiene. We first extract signals of hygiene from Yelp. Among all dimensions that regulators monitor through mandated restaurant inspections, we... View Details
Keywords: Restaurants; Reviews; Hygiene; Yelp; Regulation; Food; Governing Rules, Regulations, and Reforms; Consumer Behavior
Farronato, Chiara, and Georgios Zervas. "Consumer Reviews and Regulation: Evidence from NYC Restaurants." NBER Working Paper Series, No. 29715, February 2022.
- Web
Frequently Asked Questions - Alumni
associated costs to participating may come up throughout the year: Commuting-related expenses, such as gas, parking, transit passes, etc. Food and beverages for monthly meetings, in the form of a small cash contribution or bringing one... View Details
- 03 Jan 2017
- First Look
January 3, 2017
United States began to use standardized color, achieved by synthetic dyes, as part of their marketing strategies. The emergence of the synthetic dye industry paralleled the growth of mass production and mass View Details
Keywords: Carmen Nobel
- 01 Jun 2018
- News
What I Do: Minnie Ingersoll (MBA 2002)
Shift—I manage finance, I manage our marketing team, I manage the board, I manage recruiting.” While it’s been a departure, Ingersoll says the role has remained consistent from the way it was described during her first interview for the... View Details
- 27 Jan 2011
- News
The Joys of Cooking
THE JOYS OF COOKING: Bibi Kasrai (MBA '96) has hit an entrepreneurial sweet spot as the Harvard Cookie Girl. After years in high-tech marketing and non-profit fundraising, Bibi Kasrai (MBA ’96) found a way to blend her talent for business... View Details
Henry P. Crowell
Whereas traditional producers marketed oatmeal to wholesalers, Crowell packaged and marketed his brand of oatmeal, Quaker Oats, nation-wide as a breakfast cereal, a unique product at the time. Crowell... View Details
Keywords: Food & Tobacco
- 16 Jan 2014
- News
Learning from Helping Others
with local public and private schools, enabling students to volunteer at All Souls on a regular basis. Young school children set tables and make centerpieces while older ones prepare food and wait on guests. "Students come away from the... View Details
- Portrait Project
Kelly O’Neil
I will find value in what the world discards. As a child, I dreaded taking out the compost. Walking all the way across the yard with a bucket of fresh smelly food for the compost heap was absolute torture. I couldn't believe that putrid... View Details
- Profile
Mallika Ahluwalia
school system, Mallika accepted her first international development challenge. Working in a small team, Mallika helped run a United Nations World Food Program project in Namibia that fed 90,000 AIDS-affected orphans. "I got closely... View Details
- 17 Sep 2020
- News
HBS Goes Back To School
community,” says Andrew Falzone, director of campus and food services. AUGUST 6 This chronicle of the HBS’s Re-entry Pilot Day by Marketing and Communications writer Shona Simkin offers an inside look at how... View Details
- September 1999 (Revised July 2006)
- Case
Juice Guys (A)
By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle
The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location. View Details
Keywords: Entrepreneurship; Product Launch; Product Positioning; Customer Relationship Management; Consumer Behavior; Commercialization; Customer Satisfaction; Food and Beverage Industry
Lassiter, Joseph B., III, Sharon Lee Fox, and Cynthia Rushmore Kuechle. "Juice Guys (A)." Harvard Business School Case 800-122, September 1999. (Revised July 2006.)
- 31 Mar 2022
- Blog Post
Setting Interns Up for Success at Your Startup
silk and apply it to food, creating natural protection that slows spoiling and keeps food fresher for longer. Products can be integrated at any time from farm to shelf, allowing food producers, processors,... View Details
Keywords: Entrepreneurship
- 13 May 2013
- Blog Post
This husband, father and former pilot in the Marine Corps takes on HBS and his vision of changing communities for the better.
talk to two classmates from the same company, that worked in the same country, are from the same city, but that have two completely different sets of experiences and aspirations. I want to start businesses that change communities for the better. In particular, I want... View Details
- 01 Dec 2019
- News
Case Study: Farming It Out
to tackle more complex tasks like pruning and picking. The Question: For now, AGR is focused on nailing the initial market fit, Andersen says, but at some point he’ll have to face the question of empire building. Other companies have... View Details