Fast-Moving Consumer Goods - Publications - Faculty & Research

December 2007 (Revised March 2013)
Case

Queensland Sugar Limited

By: David E. Bell and Mary L. Shelman

Until industry deregulation in 2006, Queensland Sugar ran Australia's single desk marketing system for raw sugar exports. Since deregulation, eight of the ten Queensland sugar millers have elected to continue collective marketing through QSL. However, several millers... View Details

Keywords: Plant-Based Agribusiness; Goods and Commodities; Trade; Governing Rules, Regulations, and Reforms; Competition; Marketing Strategy; Supply Chain; Network Effects; Supply and Industry; Agriculture and Agribusiness Industry; Australia

Citation

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Profile

Eryn Schultz

question about how to be a better manager or need a recommendation for a good CRM tool. Having 900 peers to lean on as I go back into the workforce is a powerful, powerful tool. I'm excited to see where the path HBS set me on leads me. View Details

Keywords: Consumer Products; Consumer Products

17 Apr 2017
News

Panera-bred Leaders Have Risen Throughout the Restaurant Industry

offer. Shaich will remain as CEO of the operation. “Most people [here], they’ve been pushed to think in ways they’ve never been pushed to think about before,” Shaich told the Globe. Though those lessons add up to good management... View Details

Keywords: Food Services and Drinking Places; Hospitality

08 Sep 2020
Sharpening Your Skills

Capitalism Works Better When I Can See What You're Doing

to work in your favor for that next job. And privacy disclosure notices on websites, rather than convincing consumers that their private data is well protected, can make them less likely to make a purchase. Here is recent research on the... View Details

Keywords: by Sean Silverthorne

Philip W. Pillsbury

When Pillsbury took over control of his family's flour company in 1940, it had sales of $47 million. Pillsbury, however, greatly expanded the business further, acquiring more flour mills and related facilities, while also entering the View Details

Keywords: Food & Tobacco

20 May 2019
Blog Post

Makeup: How Kenya Hunt Transformed Her Career Through Cosmetics

of job that could lead to.” Her parents suggested chemical engineering. “I thought it would be a good way to get through college and become self-sufficient.” At first, the plan seemed sound. An undergraduate internship with Chevron became... View Details

Keywords: Consumer Products / Retail

29 Jun 2016
Blog Post

Emerging Into Singapore

mixed group of local and multi-cultural young and driven people who I already have formed good friendships and memories with. Being an Avenger Global Fashion Group was founded over a year ago as an over-arching company that links its 6... View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail

William C. Procter

Under Procter's guidance, P&G grew out of its mid-western roots as a soap producer into a national consumer goods conglomerate. Procter was responsible for the creation of many famous brands, including... View Details

Keywords: Personal Care & Home Products

30 Sep 2002
Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

Dilip Soman, we look at how different pricing strategies affect the consumption of a product. We find that people are more likely to consume a product when they feel "out of pocket." When the price paid for a product is very... View Details

Keywords: by Manda Mahoney

16 Jun 2003
Research & Ideas

Historical Perspective: Levitt Shaped the Debate

Agree or disagree—and even his colleagues disagree—Theodore Levitt's controversial article "The Globalization of Markets" reshaped the debate on globalism and consumer marketing, and continues to provide modern managers with... View Details

Keywords: by Sean Silverthorne

01 Jan 2008
News

Meg Whitman, MBA 1979

growth rate. Clearly eBay was doing something right.” At the time, Whitman was a general manager of the Preschool Division of the Rhode Island–based toy company Hasbro, overseeing brands like Mr. Potato Head and Teletubbies. eBay’s ability to link View Details

Person Page

Read excerpts from DENIAL

By: Richard S. Tedlow

The Edifice Complex: Denial at Sears

Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)

From Denial: Why Business... View Details

06 Oct 2011
What Do You Think?

How Will the ‘Moneyball Generation’ Influence Management?

management in the future. Rahul Kamath commented, " the Moneyball generation is already with us. Here in India, being good in analytics is a kind of pre-requirement for admissions to B-schools." This raises an interesting set of... View Details

Keywords: by James Heskett

01 Sep 2008
News

Negative Ad Power

that is out of bounds in the consumer marketplace. — John A. Quelch is senior associate dean at HBS and a marketing expert. Katherine E. Jocz is an HBS research associate. They are the authors of Greater Good: How View Details

Keywords: John A. Quelch;Katherine E. Jocz; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services

12 May 2015
Blog Post

A Summer Internship in General Management

experiences. I was invited to interview during the January interview period and received my offer at the end of the week. What surprised you the most about your internship? I was truly surprised by the nature of the general manager role. At General Mills, and at many... View Details

Student-Profile

Ximena Garcia-Rada

which suggested that research would be a good fit for me.” Ximena put her theory to the test by accepting a position as a Research Associate at the Center for Advanced Hindsight at Duke University, working with Professor Dan Ariely on... View Details

Profile

Irina Gerry

With passion comes the energy needed to stand out among many qualified candidates. How has HBS prepared you for your new job? HBS provided me with tools and support to make a career switch from management consulting to brand management at a premier global View Details

24 Apr 2014
News

Using storytelling to transform the retail experience

Stories make sales. That’s the philosophy of Jennifer Lee Koss (AB 2001, MBA 2008), cofounder of BRIKA, an online shop for modern and elevated craft. BRIKA (from fabricá, the Spanish word for factory) enhances the appeal of its well-crafted View Details

29 Jan 2014
Research & Ideas

Super Bowl Ads for Multitaskers

they are not getting everyone they are paying for." The possibility of consumers tuning out during ads is even worse during the rest of the year—when commercials aren't as hyped as they are during the Super Bowl. But advertisers... View Details

Keywords: by Michael Blanding; Advertising; Sports

11 Jun 2001
Research & Ideas

E-Commerce Unplugged

behavior. Good examples of such companies are leaders in the consumer packaged-goods industry such as Coca-Cola, PepsiCo, Procter & Gamble and Kraft Foods—or retail organizations such as Wal-Mart and... View Details

Keywords: by Nitin Nohria & Marty Leestma

Publications