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  • September 2004 (Revised February 2010)
  • Case

The Passion of the Christ (A)

By: John A. Quelch, Anita Elberse and Anna Harrington
Bob Berney, president of Newmarket Films, must decide on a distribution and marketing strategy for Mel Gibson's controversial new movie, The Passion of the Christ. Fueled by Gibson's star power as well as an extensive prescreening campaign among Christian leaders and... View Details
Keywords: Advertising Campaigns; Film Entertainment; Marketing Strategy; Product Launch; Product Positioning; Distribution Channels; Religion; Motion Pictures and Video Industry
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Quelch, John A., Anita Elberse, and Anna Harrington. "The Passion of the Christ (A)." Harvard Business School Case 505-025, September 2004. (Revised February 2010.)
  • 01 Dec 2017
  • News

3-Minute Briefing: Wei Zhang (MBA 1999)

Above: Zhang and the popular “Tao Doll” figurines that represent Alibaba’s e-commerce platform. (photo by Christina Gandolfo) I joined Alibaba in 2008 as part of its strategic investments team. I never thought that one day we would have... View Details
Keywords: Julia Hanna
  • November 1986 (Revised October 1995)
  • Case

Suzanne de Passe at Motown Productions (A)

By: Linda A. Hill
Illustrates: 1) the impact of a manager's leadership style on corporate culture, direction, and performance; 2) the concept of fit between leadership style and the requirements of situations in which managers find themselves; and 3) the need for managers to adapt their... View Details
Keywords: Management Style; Race; Organizational Culture; Leadership Style; Gender; Management Teams; Change Management; Situation or Environment; Creativity; Relationships; Music Industry; Music Industry
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Hill, Linda A. "Suzanne de Passe at Motown Productions (A)." Harvard Business School Case 487-042, November 1986. (Revised October 1995.)

    Sumner M. Redstone

    Beginning his career as a lawyer, Redstone joined the entertainment industry in the 1960’s with the formation of National Amusements. As Chairman of Viacom, he guided the company’s successful post-theatrical... View Details
    Keywords: Entertainment & Broadcast Media
    • September 2003 (Revised September 2004)
    • Case

    Grafica, Inc.: Winning the New Jersey Lottery (A)

    Debra Taeschler, CEO of Grafica, is considering how to structure her agency's bid for the New Jersey Lottery account. The Lottery is facing declining sales in all major categories and plans to slash its 1999 marketing budget by 32%. Taeschler is debating whether to... View Details
    Keywords: Marketing Strategy; Decision Making; Public Administration Industry; Public Administration Industry; New Jersey
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    McGovern, Gail J. "Grafica, Inc.: Winning the New Jersey Lottery (A)." Harvard Business School Case 504-040, September 2003. (Revised September 2004.)
    • November 1994 (Revised June 1996)
    • Case

    Dennis Hightower: Walt Disney's Transnational Manager

    By: Ashish Nanda
    Describes the actions taken by Dennis Hightower as president of Disney Consumer Products in Europe and the Middle East from 1988 to 1994. Focuses on how he has established a regional office and knit local operations closer together, the benefits that the process has... View Details
    Keywords: Organizational Change and Adaptation; Leadership; Change Management; Corporate Strategy; Personal Development and Career; Consumer Products Industry; Consumer Products Industry; Europe
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    Nanda, Ashish. "Dennis Hightower: Walt Disney's Transnational Manager." Harvard Business School Case 395-056, November 1994. (Revised June 1996.)
    • 30 Sep 2022
    • Blog Post

    Latina Women in Leadership: Jacqueline Burgos (MBA 2014)

    Entertainment to better represent and target US Latinos. The data was powerful – Latinos were the fastest growing ethnic group in the United States and not well represented in... View Details
    • March 2010 (Revised November 2010)
    • Case

    Pandora Radio: Fire Unprofitable Customers?

    By: Willy C. Shih and Halle Alicia Tecco
    Pandora Radio is at a crossroads. Founder Tim Westergren has just been told by a well known VC to get rid of his unprofitable customers in order to get his costs down, but Westergren is not sure that such actions are consistent with his company's business model.... View Details
    Keywords: Business Model; Customer Satisfaction; Music Entertainment; Venture Capital; Profit; Growth and Development Strategy; Consumer Behavior; Internet; Media and Broadcasting Industry
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    Shih, Willy C., and Halle Alicia Tecco. "Pandora Radio: Fire Unprofitable Customers?" Harvard Business School Case 610-077, March 2010. (Revised November 2010.)
    • 11 Oct 2018
    • Cold Call Podcast

    Baseball’s Billy Beane Shows Companies the Power of Data

    Keywords: Re: Srikant M. Datar; Entertainment & Recreation
    • 10 May 2018
    • Cold Call Podcast

    'Candy Crush' Was a Blockbuster; Can King Digital Capitalize?

    Keywords: Re: Jeffrey F. Rayport; Entertainment & Recreation; Entertainment & Recreation
    • November 2003 (Revised July 2006)
    • Case

    STAR 2003

    By: Thomas R. Piper
    A shift in strategy from broadcasting standardized programs throughout its footprint to localized programming necessitates a review of STAR's organizational structure. Growing complexity and a need for local responsiveness point toward adoption of a country-based... View Details
    Keywords: Corporate Strategy; Organizational Structure; Management Teams; Decision Choices and Conditions; Organizational Design; Complexity; Entertainment and Recreation Industry; Entertainment and Recreation Industry
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    Piper, Thomas R. "STAR 2003." Harvard Business School Case 204-014, November 2003. (Revised July 2006.)
    • 26 May 2016
    • News

    Alan F. Horn, MBA 1971

    creator of All in the Family. “I had no experience in the entertainment business, I had never been to Hollywood, and I didn’t know anyone there,” says Horn. “He said, ‘You’re perfect,’ View Details
    Keywords: Susan Young
    • March 2005
    • Background Note

    Home Video Games: Generation Seven

    By: Elie Ofek
    Discusses the issues facing firms in the seventh generation of home video game platforms. In particular, Sony and Microsoft plan to launch new game consoles in the 2005 to 2006 time frame. Each firm seems to be following a different strategy. Microsoft wants to launch... View Details
    Keywords: Marketing Strategy; Competitive Strategy; Technological Innovation; Information Infrastructure; Applications and Software; Entertainment and Recreation Industry; Entertainment and Recreation Industry
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    Ofek, Elie. "Home Video Games: Generation Seven." Harvard Business School Background Note 505-072, March 2005.
    • 10 Aug 2010
    • First Look

    First Look: August 10

    recreates itself in response to new technologies and consumer needs, this major player is considering focusing on its principal business of concert booking and related revenue... View Details
    Keywords: Martha Lagace
    • 01 Sep 2004
    • News

    American Dream

    Standing in a swirl of tourists that includes a gaggle of teenage girls, clusters of road-weary families, and a nun in full habit, Ted Hustead (OPM 30, 2001) appraises a mechanized Tyrannosaurus rex as it raises its enormous head, roars,... View Details
    Keywords: Julia Hanna; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries
    • 01 Dec 2016
    • News

    Inside the Bestseller List with James Andrew Miller

    the curtains.” Miller’s new book fits that successful mold—but comes with a marketing challenge. Powerhouse is about Creative Artists Agency, a powerful force in the entertainment industry but a lesser-known... View Details
    • September 2017
    • Supplement

    Actera Group: Investing in Mars Cinema Group (B)

    By: Victoria Ivashina and Eren Kuzucu
    In summer of 2010, Murat Çavuşoğlu (HBS MBA 1994) led private equity firm Actera Group’s investment in Mars Cinema Group (Mars), the leading movie exhibitor in Turkey. Immediately after acquiring Mars and merging it with the second larger player in the market, AFM,... View Details
    Keywords: Private Equity; Value Creation; Transformation; Valuation; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Turkey
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    Ivashina, Victoria, and Eren Kuzucu. "Actera Group: Investing in Mars Cinema Group (B)." Harvard Business School Spreadsheet Supplement 218-706, September 2017.
    • March 2004 (Revised September 2005)
    • Case

    RealNetworks Rhapsody

    By: Thomas R. Eisenmann and Steven Carpenter
    Examines RealNetwork's (Real's) strategy for the rapidly emerging online music market. In contrast to rivals who sell individual copies of songs, Real offers online music on a subscription basis. For a $10 monthly fee, subscribers to Real's Rhapsody service have... View Details
    Keywords: Internet and the Web; Competitive Advantage; Distribution Channels; Music Entertainment; Ownership; Service Industry; Service Industry; Service Industry
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    Eisenmann, Thomas R., and Steven Carpenter. "RealNetworks Rhapsody." Harvard Business School Case 804-142, March 2004. (Revised September 2005.)
    • 26 Oct 2010
    • Working Paper Summaries

    When Does a Platform Create Value by Limiting Choice?

    Keywords: by Ramon Casadesus-Masanell & Hanna W. Halaburda; Entertainment & Recreation; Entertainment & Recreation
    • 01 Dec 2013
    • News

    Faster, Bigger, Stronger: Supersizing the NFL

    Nickelodeon and Univision. "We know," O'Reilly observes, "that other entertainment and sports interests are competing for these groups and that... View Details
    Keywords: Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries
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