Publications

05 Apr 2024
Blog Post

How I Spent my 2+2 Deferral: Zoe Bhargava

especially as I had recently pivoted my career plan from finance to tech after two summers interning at technology companies. After interning at Twitter my sophomore summer, I spent the following two years involving myself in the... View Details

2024
Case

EPCorp: Sell on Amazon or Invest in Our Data?

By: Jacob M. Cook

Amidst a history of exponential growth, Electronic Products Company (EPCorp) finds itself at a crossroads as its once thriving retail presence faces a downturn, despite hefty investments into a promising new direct-to-consumer e-commerce platform. Shivani, EPCorp s... View Details

Keywords: E-commerce; Technology Adoption; Cost vs Benefits; Organizational Culture; Retail Industry

September 1988 (Revised December 1998)
Case

Donner Co.

By: Roy D. Shapiro

The management of a small manufacturer of circuit boards faces a number of production and operations management problems. The first day on this case is used to analyze the production capacity of various stages in the process and to examine bottlenecks and key... View Details

Keywords: Information Management; Management; Management Practices and Processes; Production; Performance Capacity; Problems and Challenges; Semiconductor Industry

18 Jun 2001
Research & Ideas

Tech Investment the Wise Way

whom resources will flow. Value, of course, is an economic concept, not primarily measured in physical performance attributes, but rather what a buyer will pay for a product or service. A customer can value a View Details

Keywords: by Henry Chesbrough & Richard S. Rosenbloom

October 1997
Case

L'Oreal of Paris: Bringing 'Class to Mass' with Plenitude

By: Robert J. Dolan

L'Oreal's strategy is to "trickle down" technology over time from high-end outlets like department stores to mass-markets, such as drugstores. The mass market brand Plenitude has become the market leader in France, but even eight years after introduction in the United... View Details

Keywords: Problems and Challenges; Marketing Strategy; Brands and Branding; Globalization; Beauty and Cosmetics Industry; Retail Industry; France; United States

April, 2023
Article

Reducing Information Barriers to Solar Adoption: Experimental Evidence from India

By: Meera Mahadevan, Robyn C. Meeks and Takashi Yamano

Off-grid solar technologies hold promise for unelectrified and low-quality electricity settings; however, their adoption remains low. Important barriers to adoption, such as incomplete information remain relatively unexplored in developing countries. In collaboration... View Details

Keywords: Technology Adoption; Renewable Energy; Knowledge Sharing; Developing Countries and Economies; India

Read Now

09 Oct 2020
HBS Seminar

Jeffrey L. Furman, BU, Questrom Sch of Business

March 2025
Case

Harvey: AI for Lawyers

By: Suraj Srinivasan, Charles Krumholz and Radhika Kak

In early 2025, Winston Weinberg and Gabe Pereyra, co-founders of Harvey AI, reflected on the company’s meteoric rise as a pioneer in AI-powered legal technology. Since its founding in 2022, Harvey had transformed how lawyers approached research, drafting, and document... View Details

Keywords: Innovation Strategy; Business Startups; AI and Machine Learning; Technological Innovation; Growth and Development Strategy; Product Positioning; Technology Industry; Technology Industry; New York (city, NY); San Francisco; London

January 2009 (Revised June 2024)
Case

Design Thinking and Innovation at Apple

By: Stefan Thomke and Barbara Feinberg

Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company's obsession with secrecy.... View Details

Keywords: Design; Corporate Entrepreneurship; Innovation and Management; Product Design; Product Development; Research and Development; Creativity; Technology Industry

September 2015 (Revised March 2016)
Case

Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs

By: Shikhar Ghosh, Joseph Fuller and Michael Roberts

The case provides a vehicle for teaching about both corporate intrapreneurship and the use of lean startup methods. It tells the story of a product manager within Intuit who develops an idea for a new product that spans two of the company's existing business... View Details

Keywords: Business Units; Business or Company Management; Applications and Software; Accounting; Product Development; Financial Services Industry

29 Aug 2016
Working Paper Summaries

Location Fundamentals, Agglomeration Economies, and the Geography of Multinational Firms

Keywords: by Laura Alfaro and Maggie Xiaoyang Chen

26 Oct 2011
News

A Quiet Revolution in Clean Energy Finance

September 2009
Case

ZINK Imaging: 'Zero Ink™'

By: William A. Sahlman and Sarah Flaherty

"ZINK Imaging" describes the issues confronting CEO Wendy Caswell as she uses a partnership model to commercialize ZINK's disruptive printing technology platform, ZINK Paper. The case focuses on the frameworks ZINK has used to decide which markets to target and which... View Details

Keywords: Entrepreneurship; Capital; Disruptive Innovation; Technological Innovation; Marketing Strategy; Partners and Partnerships; Horizontal Integration; Technology Industry

September 2020
Case

Drinkworks: Home Bar by Keurig

By: Sunil Gupta, Jonathan Levav and Julia Kelley

In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an... View Details

Co-Chair, Driving Digital Strategy

Sunil Gupta is the Edward W. Carter Professor of Business Administration and co-chair of the executive program on Driving... View Details

Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products

2007
Other Unpublished Work

Effects of Inventory on Demand for Rentals in the Home Video Market

By: Ioannis Ioannou, Julie Mortimer and Richard Mortimer

Retailer inventory decisions can greatly influence observed demand for a product by affecting, among other things, product availability (stock-outs) and product visibility in the store. These inventory decisions are affected by numerous factors including vertical... View Details

Keywords: Decisions; Demand and Consumers; Supply Chain Management; Competition; Contracts; Entertainment and Recreation Industry; United States

2024
Book

The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

By: Steve Kaczynski and Scott Duke Kominers

We demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.

NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details

Find at Harvard

January 2001
Case

Abgenix and the XenoMouse

By: Robert J. Dolan

Abgenix has a unique method for generating antibodies useful in treating a number of diseases, including cancer. In early 2000, the company's cancer has performed very well in animal testing and is moving to early stage human testing. Abgenix must decide whether to... View Details

Keywords: Product Development; Marketing Strategy; Health Testing and Trials; Risk and Uncertainty; Technological Innovation; Innovation Strategy; Science-Based Business; Biotechnology Industry

May 2006 (Revised November 2006)
Case

DVD War

By: David B. Yoffie and Michael Slind

In 2006, the DVD was the most popular storage medium in the entertainment and computer industries. The development of high-definition (HD) technology created a need for a format with greater storage capacity. Instead of agreeing on a single standard for a new HD disc,... View Details

Keywords: Disruption; Entertainment; Business History; Intellectual Property; Product; Competition; Technology Adoption; Electronics Industry; Entertainment and Recreation Industry