Direct Marketing - Publications - Faculty & Research

01 Dec 2015
News

Case Study: Bionic Banking

approach for the masses. Investment management startup Alpha Architect, cofounded by COO Patrick Cleary (MBA 2010), is considering the launch of an affordable, active robo-advisor that would seek to outperform a passive, globally diversified View Details

Profile

Max Wibaux

GlaxoSmithKline. L’Oréal. Lindt & Sprungli. With a resumé that includes significant marketing roles in these and other CPG companies, Max Wibaux, MBA 2019, already has an impressive decade of experience behind him. "I loved the... View Details

Keywords: CPG

01 Apr 2001
News

The Small Business Difference: How Smaller Companies Manage with Less

Slayton (MBA 1990) discussing the situation he faced in 1997 when he took over as president and CEO of a small company called MySoftware. The firm was a struggling Silicon Valley business that developed and sold software for a variety of small-business needs such as... View Details

Keywords: Garry Emmons; Business Schools & Computer & Management Training; Educational Services

28 Oct 2013
Research & Ideas

Book Excerpt: The Good Struggle: Responsible Leadership in an Unforgiving World

initial choice, for themselves and their organizations, among broad, flexible, open-ended directions. This initial direction will evolve, sometimes dramatically, in response to what is learned from first steps, hard-to-predict... View Details

Keywords: by Joseph L. Badaracco

17 Sep 2020
News

HBS Goes Back To School

procedures, introducing everything from directional and spacing decals on the floors to food delivery. “It’s an important service for the school, and our hope is that community members take it as seriously as these associates do with... View Details

01 Mar 2016
News

Case Study: Paper Chase

customers, it is hard to match the interaction of the kiosk. At the heart of the challenge is the question of positioning: Lovepop makes a product that looks a bit like a greeting card, but acts much more like a gift. “How do we position our product in a View Details

Web

Real Property - Course Catalog

personal investments through direct ownership, partnerships, or securities. It is also an excellent precursor for related Spring electives including Real Estate Private Equity and Real Estate Investing. Course Content and Structure The... View Details

23 Jun 2021
Research & Ideas

One More Way the Startup World Hampers Women Entrepreneurs

and the Direction of Startup Innovation. “You’re missing out on information from a huge swath of the population,” says Rembrand Koning, an assistant professor in the Strategy Unit, who wrote the paper along with Sarofim-Rock Professor of... View Details

Keywords: by Michael Blanding

20 Nov 2007
First Look

First Look: November 20, 2007

ownership patterns across different towns, allowing credible identification of the effects of bank ownership on financial development, lending rates, and the quality of intermediation, as well as employment and investment. Credit markets... View Details

Keywords: Martha Lagace

01 Apr 1999
News

HBS Alumni Association Board of Directors: President's Report

Writing this letter in early spring, I want to provide a midyear update on Alumni Board activities and point out some exciting new developments that will have a direct impact on you. As you know, this year the Board is addressing three... View Details

September 2009 (Revised December 2009)
Case

The Future of Iraq Project (A)

By: Noel Maurer and Sogomon Tarontsi

In March 2009, the government of Iraq decided to hold its first oil field auctions. The auctions were for service contracts on the country's southern oil fields; the winner would obtain the right to produce oil above a certain target for a fixed fee. The bidders... View Details

Keywords: Non-Renewable Energy; Foreign Direct Investment; Policy; Auctions; Production; Business and Government Relations; Energy Industry; Iraq

Citation

Educators

Purchase

25 May 2016
News

A Focus on Sustainability

improving the sustainability of our planet, Ferenbach believes that the best way to make progress in this arena is to work with—not against—business and government. “The vast majority of the economy is private. It is markets that... View Details

07 Dec 2015
Blog Post

What I Wish I'd Known About HBS

your comfort zone. I went to the first day of Strategic Marketing in Creative Industries and felt completely out of place there, knowing nothing about entertainment, media, or sports. I stuck it out, and it became one of my favorite... View Details

Fast Answer

FIELD Global Immersion Resources: Rwanda

the current state of entrepreneurship in Rwanda and the direction the country is heading. Industry and market research View Details

15 Apr 2002
Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

information about products rather than to make direct purchases. It is not surprising that apparel led the list: For every dollar spent on apparel online, consumers who visited online apparel sites spent $2.92 purchasing apparel from... View Details

Keywords: by Jan Hammond & Kristin Kohler; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail

Profile

Michelle Giguere

depth of experience I had in marketing with a breadth of new abilities in finance and management." The case-study method sold her on HBS. "I was drawn to the level of participation it requires," Michelle says. "I see... View Details

22 Oct 2012
Research & Ideas

Not Your Father’s State-Run Capitalism

enterprises” Never mind whether this was ever truly so black and white—Western countries certainly had their share of state-owned businesses back in the 1970s—but what is clear is that times have changed. Liberalization of markets in many... View Details

Keywords: by Michael Blanding

10 Mar 2008
Research & Ideas

Encouraging Entrepreneurs: Lessons for Government Policy

Danish labor market across time (the data tracks when a person enters a company and when he or she moves between periods of employment and self-employment), Nanda and Sørensen found that rates of entrepreneurship are higher in... View Details

Keywords: by Julia Hanna

07 Jan 2013
Lessons from the Classroom

Culture Changers: Managing High-Impact Entrepreneurs

creative talent." For example, most CEOs have little difficulty with a top-down management style and expecting their directives to be executed. But that model wouldn't fly at Chanel (or for that matter, any creative firm). "If... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics; Food & Beverage; Entertainment & Recreation; Information; Publishing

Career Coach

Robert Kimmel

outside of work. Robert has been a Project Leader at Boston Consulting Group and has worked with private-equity-backed companies as part of the Portfolio Improvement Group at Audax Private Equity. His direct operations management... View Details

Keywords: Consulting; Consumer Products; Entrepreneurship; Manufacturing; Private Equity; Financial Services (All)

Publications