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Show Results For
- All HBS Web
(1,755)
- People (13)
- News (487)
- Research (970)
- Events (8)
- Multimedia (7)
- Faculty Publications (450)
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
Tracking Study, Teixeira and colleagues question whether advertisers are striking the right balance between entertaining and promoting their brands. Could companies entertain less and get consumers to buy more? Teixeira's research offers... View Details
- Profile
Kaki Ettinger
fascinated by the rapidly growing power of digital tools, and since then have remained committed to a career in technology and media. But for me, the "what" was easier than the "how" - I knew where I wanted to make an... View Details
- 20 Jul 2015
- Blog Post
My Journey to Working with At Night Management / PRMD Music
working in the iTunes group. For many years, it was the most important digital release platform in the music industry. Yet we were disconnected from the creative part of the industry, far away from the people pushing the boundaries... View Details
Keywords: Entertainment / Media / Sports
- 01 Mar 2007
- News
Microsoft’s Ballmer Makes His Pitch
BALLMER: Microsoft plans to remain on the cutting edge of digital media technology. If you think that the last decade produced a torrent of consumer high-tech innovation — notably personal computers,... View Details
- 28 May 2019
- News
Case Study: Building the Base
Illustration by Edmon de Haro Illustration by Edmon de Haro The idea for the Portland, Oregon–based digital media startup News Bling was born out of the late-night hours of November 8, 2016, when Nupur Patel... View Details
- 01 Jun 2015
- News
Feedback
life, business, success through embracing personal truth, and “unleashing your unquenchable warrior spirit” is an inspiration. —Paul Kewene-Hite via alumni.hbs.edu Success Stories Re: Breaking the Digital Ceiling Thank you for this... View Details
- 03 Sep 2024
- Research & Ideas
Is It Even Possible to Dam the Flow of Misleading Content Online?
that, in practice, many users don’t trust platforms to do the right thing, often thinking of them as biased actors. When social media companies publish their policies completely, bad actors could more easily... View Details
- Web
The Ownership Project | Institute for Business in Global Society
measurement. Media Ecosystem Economic Transitions Environmental Sustainability Digital Economy Want to Collaborate? If you are interested in collaborating with The Ownership Project or have questions or... View Details
- 13 Dec 2018
- Blog Post
"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012
have to jump to a new job right away. I decided this was the opportunity to go all in on food." Finding the right recipe for success In 2016, Cynthia founded Confetti Kitchen, an online View Details
- 01 Dec 2014
- News
Forecasting ’15
Then we networked that digital information together. And now we can analyze that information in new and powerful ways. That’s really going to be the big payoff from the feeding of the electronic health records process. Because View Details
- Fast Answer
Music & Activism: Market Research Resources
I find information on trends on social media, digital music and the web? eMarketer
Market data, statistics, and analysis on the Internet, e-business, online marketing, media, and emerging technologies. Business Insider Reports on... View Details
Market data, statistics, and analysis on the Internet, e-business, online marketing, media, and emerging technologies. Business Insider Reports on... View Details
- 05 May 2011
- News
Blazing a Trail for Glenn Beck
to be a successful media executive and leader in the digital media space, and her unique perspective and experiences will be valuable in building The Blaze as a vibrant,... View Details
- 19 Feb 2008
- News
The Scoop Behind the Silver Screen
A bit of Hollywood came to HBS recently when Steven Samuels spoke at the invitation of the School’s Entertainment and Media Club. A former real estate developer, Samuels is an independent movie producer with a solid body of work under his... View Details
- 01 Mar 2010
- News
Star Turn
Courtesy Ascent Media Once an IT staffer at HBS, José Royo (MBA ’98) is CEO of Ascent Media Group, which provides postproduction and digital View Details
- 20 Aug 2015
- Blog Post
AVICII: REFLECTIONS ON MANAGING THE BRAND OF A GLOBAL SUPERSTAR
platforms like Soundcloud and YouTube looking for undiscovered talent that our company might be interested in working with. I also enjoyed working the promotion cycle that goes on behind the scenes when releasing music. How do we expose this music to the View Details
Keywords: Entertainment / Media / Sports
- 10 Jan 2017
- News
Sir David Clementi Named BBC Chairman
for TV licences for over-75s. In news, the BBC has to innovate to meet the digital demands of a new generation of consumers. And in entertainment, where it has long been used to being the biggest beast in the jungle, there are new... View Details
Keywords: Arts, Entertainment
- 09 Apr 2016
- Blog Post
Meet The HBS Sound Society
students’ experience at HBS through music eventually morphed into exposing students to many more facets of the music “industry.” With media and entertainment becoming more and more important for companies of all kinds to leverage to... View Details
Keywords: Entertainment / Media / Sports
- Web
Accessibility | About
and expands coverage to include all digital content, including internal-facing sites. The policy was established to promote equal access to information technology and digital content and to improve the user... View Details
George W. Lucas
Lucas has produced and directed some of the most successful films in history including the Star Wars Trilogy and the Indiana Jones series. Through his Industrial Light and Magic subsidiary, he has pioneered some of the most dramatic View Details
Keywords: Entertainment & Broadcast Media
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
sneezing pandas and ‘I Can Has Cheezburger?’ cats,” says Kornfeld, a consultant and digital media researcher. “We got in early on Carroll’s story because Leora is also Canadian—so she saw the chatter on... View Details