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Show Results For
- All HBS Web
(1,236)
- News (259)
- Research (902)
- Events (4)
- Multimedia (1)
- Faculty Publications (365)
- 01 Dec 2017
- News
2017 in Media: Courting the Cord-Cutters
bundle” and over-the-top (OTT) services. The skinny bundle is a response to customer concerns that cable packages are too expensive. The bundle had simply gotten too big; there were 250 channels, and the View Details
- 25 Sep 2007
- First Look
First Look: September 25, 2007
will in fact homogenize consumption patterns, and a few superstar products will emerge as winners in the market place. In this study, using two large customer transactions data sets obtained from an online music service and an online DVD... View Details
Keywords: Martha Lagace
- 06 Feb 2006
- What Do You Think?
Should CEOs of Public Companies Offer Earnings Guidance?
will drive investors away to other companies." Guillermo Estefani concurs, saying, "It is important to show all real information available from the company, so investors can track its behavior and learn whether it is really... View Details
- March 2006
- Background Note
Customer-Introduced Variability in Service Operations
By: Frances X. Frei
Presents a typology of customer-introduced variability and offers guidance on how to manage each type. Central to the ideas developed is how to mitigate the effects of the apparent trade-off between reducing variability and diminishing the service experience or... View Details
Frei, Frances X. "Customer-Introduced Variability in Service Operations." Harvard Business School Background Note 606-063, March 2006.
- 14 Oct 2014
- First Look
First Look: October 14
for set periods of experimentation (zones of time). By balancing transparency and privacy, organizations can encourage just the right amount of "deviance" to foster innovative behavior and boost productivity. Publisher's link:... View Details
Keywords: Sean Silverthorne
- 01 Mar 2010
- News
The Meaning of Ramadi
Campbell (MBA '07) Courtesy Donovan Campbell One day in April 2007, my phone started ringing during a customer analytics class at HBS. I kept hitting silence, but the phone kept ringing. Thirteen calls and one very annoyed professor... View Details
- 04 Dec 2000
- What Do You Think?
Have We Overdone Deregulation and Privatization?
consumers were that deregulation: (1) unleashes the power of a self-correcting free market (Jeff Struck), giving customers services at prices they are willing to pay and quality levels that they are willing to pay for (at least in the... View Details
Keywords: by James Heskett
- 01 Jun 2009
- News
Alumni Books
market-segmentation scheme for reconfiguring your offerings to reduce costs while delivering new value to customers; lessening innovation risks with strategic experiments and alliances with customers; and appealing to increasingly value-conscious View Details
- 12 Mar 2013
- First Look
First Look: March 12
But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one... View Details
Keywords: Sean Silverthorne
- 17 Jan 2017
- First Look
First Look at New Research: January 17
interpersonal construct that captures listening, understanding, validation, and care. We measure responsiveness with an attitudinal measure from previous research as well as a novel behavioral measure: the number of follow-up questions... View Details
Keywords: Sean Silverthorne
- 16 May 2018
- News
ALUMNI NVC Finals and Regional Roundup
WeMaintain, an elevator maintenance services platform that pairs elevator mechanics with property managers and parts suppliers, “revolutionizing customer experience and empowering mechanics.” “The HBS Club of France is proud to organize... View Details
Keywords: Margie Kelley
- 17 Jul 2012
- First Look
First Look: July 17
PublicationsPerspectives on the Social Psychology of Creativity Authors:Teresa M. Amabile and Julianna Pillemer Publication:Journal of Creative Behavior 46, no. 1 (2012) Abstract Scholars began serious study into the social psychology... View Details
Keywords: Sean Silverthorne
- 21 Jan 2009
- First Look
First Look: January 21, 2009
Working PapersLetting Misconduct Slide: The Acceptability of Gradual Erosion in Others' Unethical Behavior (revised) Authors:Francesca Gino and Max H. Bazerman Abstract Previously titled "Slippery Slopes and Misconduct: The Effect... View Details
Keywords: Martha Lagace
- 01 Dec 2007
- News
Rediscovering America
a path to success in many schools. What business could survive if it didn’t have the resources to buy supplies and attract and retain quality employees? What retail store could motivate customers in a dingy, outmoded building where even... View Details
- 03 Feb 2003
- What Do You Think?
Can Business Schools Teach the Craft of Getting Things Done?
more "first-person learning...[as opposed to]...third-person discussion [that] doesn't produce behavior change," Audrey Hansen's argument for "more coursework in such areas as project management," Nancy Pluzdrak's... View Details
Keywords: by James Heskett
- 27 Sep 2004
- Research & Ideas
IBM Finds Profit in Diversity
responsibility, would add little to the candidate's development. Instead she was given a general management assignment—and the team got a signal from the CEO about his commitment to diversity. His behavior communicated a sense of... View Details
Keywords: by David A. Thomas
- Web
Impact Stories - Business & Environment
resilient, and consumer-centric through the application of data science and behavioral economics, optimizing the system assets and operations across the electric meter.” Natalie Deschamps MBA 2015 | A Fundamental Foundation "I ultimately... View Details
- 21 Apr 2009
- First Look
First Look: April 21, 2009
on four behavioral patterns through which they acquire information: (1) questioning; (2) observing; (3) experimenting; and (4) idea networking. We develop operational measures of each of these behaviors and... View Details
Keywords: Martha Lagace
- Profile
Fangfang Wang
In China, Fangfang Wang participated in a general management training program at Mars Food that allowed her “the freedom to customize my career path.” Through a series of rotating assignments, Fangfang developed a deep understanding of... View Details
- Web
Black Business Leaders and Entrepreneurship | Baker Library
Americans, and Whites Nielsen reports on the African American Consumer Search using keywords African American or Black RKMA Consumer Behavior 2019-2020 report has a section on African-American consumers. Consumer & Business Demographics... View Details