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Show Results For
- All HBS Web
(6,433)
- People (3)
- News (1,232)
- Research (4,143)
- Events (16)
- Multimedia (81)
- Faculty Publications (2,877)
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- 01 Jun 2015
- News
In My Humble Opinion: Priya Paul (OPM 28, 1999)
the hot, new restaurant wherever I travel.” Industry trend: A commoditization of the boutique, design-based experience. “I see customers seeking hotel experiences that are less institutionalized and more authentic to the cities they’re... View Details
Keywords: Julia Hanna
- 01 Mar 2006
- News
Entrepreneur's Notebook with Paul Conforti and Kim Moore (both MBA '97)
centrally, frozen, and distributed to multiple locations, thereby allowing quality control, reduced cost, and consistency. Most importantly, customers have an emotional attachment to their favorite desserts — they come back for more, and... View Details
- 01 Dec 2019
- News
Alumni and Faculty Books for December 2019
Disruption doesn’t create growth; instead, growth creates disruption. Growth is always hard, and disruptive growth is exponentially harder. It requires companies to make tough decisions in the face of daunting uncertainties: Should we bet our company’s future on... View Details
- 01 Sep 2007
- News
Riding It Out
An ailing horse and an overweight Labrador retriever provided the inspiration for Becky Minard and Paal Gisholt (both MBA ’93) to launch SmartPak, a business that provides nutritional supplements, dog food, and supplies to customers... View Details
- 23 Sep 2021
- News
Confronting Sustainability in Business; Pro-Bono Consulting for Black-Owned Companies
then finally seeing the outcomes. “Measuring the impact of our actions on the environment, employees, and customers is becoming increasingly important,” Serafeim says. ”With impact-weighted accounts, we have the opportunity to redefine... View Details
Keywords: Margie Kelley
- 01 Jan 2002
- News
Marjorie M.T. Yang (MBA '76)
guiding precepts is to try to improve the livelihood of every member of the company," says Yang, "so the benefits of these savings are passed on not only to our customers but to all our employees. In addition, we feel a responsibility to... View Details
- 01 Dec 2009
- News
Alumni Books
Like Shampoo for Job Seekers: The Proven Personal Branding System to Help You Succeed in any Interview and Secure the Job of Your Dreams by Brenda Bence (MBA ’91) (Global Insight Communications) Strategic Customer Service: Managing the... View Details
- 17 Dec 2015
- News
Conducting Research That Influences Practice
Tami Kim, a doctoral student at HBS, is conducting research into how the restaurant business could benefit from transparency—literally—by making it possible for chefs and diners to see one another. Her findings on employee and customer... View Details
- 01 Dec 2014
- News
Taking Tailoring High Tech
the cost and time commitment of a traditional bespoke tailor. The efficiency of the technology allows Acustom to sell jeans—one of the most difficult tailoring challenges—starting at $225, about a quarter of the going price for custom... View Details
- 01 Oct 1999
- News
Q & A: Jeanne P. Jackson: A New Regime at Banana Republic
the customer like about the brand? We found that they associated the brand with quality, a sense of adventure, and a pleasant store experience. Then we did some opportunity analyses on what people wished was out there. We found a gigantic... View Details
- 01 Apr 2000
- News
Getting the Message
Journal of Interactive Marketing, heads the required MBA course in marketing and teaches an interactive marketing elective. He explains that traditional marketing tactics might include running a series of television or magazine ads and then posting an in-store display... View Details
Keywords: Susan Young
- 01 Sep 2012
- News
An Intellectual Capital: Some Influential HBS Ideas, at a Glance
In “Marketing Myopia” in HBR, Ted Levitt (below) famously asks “What business are you in?” and insists that customer focus be paramount. 1977 Abraham Zaleznik raises a provocative, game-changing question in “Managers and Leaders: Are They... View Details
Keywords: Professor Elton Mayo: Professor Fritz Roethlisberger; George M. Moffett Professor of Agriculture and Business, Professor Emeritus Ray A. Goldberg; Professor Abraham Zaleznik; Professor Alfred Chandler; Professor Michael Porter; Professor Robert S. Kaplan; Professor Michael C. Jensen; Professor C. Roland Christensen; Professor Robert Menton; Colleges, Universities, and Professional Schools; Educational Services
- 13 Nov 2020
- News
New Virtual Classrooms Expand Digital Learning
classroom experience has everything to do with the level of interactivity between faculty and students, and these virtual classrooms provide a better online experience.” Students log in from their respective computers all over the world and, through a View Details
- 20 Nov 2019
- News
From the Ground Up
customers involved by setting up a program where people subscribed monthly to delivery of Ka-Viti Water and, in exchange, we'll use some of those proceeds to help make sure that individual students can go to school and stay in school. “So... View Details
- 01 Dec 2015
- News
Multimedia Simulation Provides Real-World Reality Check
four of these teams are then aggregated into an industry. Team members study data and collaborate on beer design, pricing, and packaging, as well as on decisions concerning manufacturing and marketing. After each round, reports are generated that include balance... View Details
- 01 Mar 2004
- News
The Business of Babies
selective genetics. In order to succeed, providers will have to walk a fine line between making the customer happy and avoiding controversy. One thing is for sure, as Spar pointed out, “You can’t be politically naive and do well in this... View Details
- 01 Mar 2023
- News
Is AI OK?
women-owned—with zero defaults. The company’s track record is especially impressive given that most of its customers themselves don’t have track records: The vast majority of Good Tree’s clients have never run an enterprise before. Now... View Details
- 06 Dec 2021
- News
HBS Curricula Explore the Complexities of Innovation
Leading with People Analytics Managing Customers for Growth: Strategy and Analytics EXECUTIVE EDUCATION Competing in the Age of AI—Virtual Competing in the Age of Digital Platforms Driving Digital Strategy Leveraging Fintech Innovation to... View Details
Keywords: Jennifer Gillespie
- 01 Dec 1997
- News
Merton's Economics Research Wins Nobel Prize
generalization of Black and Scholes's valuation method made it possible to customize financial claims to suit the preferences of buyer and seller alike and to price those derivative claims directly. Thus Bob's theories are the analytical... View Details
- 01 Oct 1999
- News
New Chairman Updates Development in MBA Program
provide more efficient and customized services. What are some of the changes in the Admissions area? This year we are putting more resources into marketing - both to the world in general and, in particular, to underrepresented groups that... View Details