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Show Results For
- All HBS Web
(1,186)
- People (6)
- News (310)
- Research (747)
- Events (1)
- Multimedia (6)
- Faculty Publications (186)
- 26 Aug 2020
- News
What the Climate Change Movement Can Learn from the Pandemic
basically doing nothing else except for fighting the pandemic is pretty amazing. And specifically where that comes from, we think about carbon footprints in four categories, at least at the consumer level: travel, food and drink,... View Details
- 01 Feb 2000
- News
Financial Services 24/7
Professor of Business Administration. "There are many challenges for firms in figuring out how to position themselves," notes Crane, who has taught finance and banking at HBS for many years. As consumers get more accustomed to using their... View Details
Keywords: Susan Young
- 14 Feb 2019
- News
Plotting a Path Forward on Climate Change
change, he said, is the central problem of government—interference from deep-pocketed special interest groups. “You can’t get a bill through Congress today if the rich and powerful hate it,” he said. “We need to get the money from fossil... View Details
- 01 Dec 2011
- What Do You Think?
Thinking Slow: An Argument for Bureaucracy?
predictable irrationality in citizens and consumers by "nudging" them by means of economic incentives to act in ways that regulators believe are in citizens' best interests. Lest we underplay the significance of this or somehow... View Details
Keywords: by James Heskett
- 15 Feb 2022
- News
Charlotte Club Hosts Webinar to Mark 100 Years of the Case Method
developed our courses,” said Bower. “The field of marketing developed around case writing in retail and consumer goods companies. The field of management accounting developed from cases on the use of numbers for managers to use for... View Details
Keywords: Margie Kelley
- 01 Jul 2019
- Research & Ideas
The Airbnb Lesson for Startups? Success Takes More Than Technology
power stems from its ability to identify and meet evolving customer needs, not its technology, says Thales S. Teixeira, author of the new book Unlocking the Customer Value Chain: How Decoupling Drives View Details
- 27 Dec 2010
- Research & Ideas
HBS Faculty on 2010’s Biggest Business Developments
innovations, or selling services—to step up and lead without a hierarchy. Consumer marketing companies are lining up to use these networks to reach their tailored demographics with highly personalized messages. Already they are... View Details
Keywords: by Staff
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
increasingly turn to athletes to promote their products. The marketing executives I spoke with told me they value these endorsements especially because it is getting more and more difficult to reach a wide group of consumers using... View Details
- 25 Nov 2008
- First Look
First Look: November 25, 2008
Shine, Stern & Partners) and the buyer (MINI USA) and asks them to develop a sales strategy and a buying strategy for advertising services. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=508043 View Details
Keywords: Martha Lagace
- 12 Apr 2011
- First Look
First Look: April 12
addressing its underlying causes such as injustice and inequality. This case follows a series of radical transformations implemented by the organization's CEO, Ramesh Singh-a power shift from its headquarters in London to an international... View Details
Keywords: Sean Silverthorne
- 04 Aug 2020
- News
How Business Can Advance Racial Equity
so business and leadership were really the world that I grew up in and I realized pretty early that business could be an incredibly powerful force for good and for general human flourishing, as well as a pretty View Details
- 28 Jun 2011
- First Look
First Look: June 28
the return predictability. In addition, we find that sell-side analysts are subject to these same information processing constraints, as their forecast revisions of easy-to-analyze firms predict their future revisions of more complicated firms. The Growing View Details
Keywords: Sean Silverthorne
- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
core business, ranging from environmental issues to LGBTQ rights and race relations. In the first study of this phenomenon, we implement two framed field experiments to provide evidence on how CEO activism can influence public opinions about government policies and... View Details
Keywords: Dina Gerdeman
- 01 Mar 2014
- News
The Solution to the Global Food Crisis Just Might Come from Nigeria
untapped power of smallholders—increasing their yields, rebuilding supply chains, and opening access to economies of scale—Masha believes he is on the way to helping more than a million Nigerian farmers climb out of poverty. Ibrahim... View Details
- 22 Nov 2011
- First Look
First Look: November 22
new players, such as Groupon and Shop Socially, the growing power of social media platforms such as Facebook, and the way consumer behavior and user generated content are rapidly evolving in a digital era,... View Details
Keywords: Sean Silverthorne
- 05 Apr 2010
- Research & Ideas
HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing
after Macmillan indicated it would begin setting higher consumer prices for e-books than Amazon's standard charge of $9.99 for new releases. Amazon capitulated after a few days: Under Macmillan's new terms, the publisher will set the... View Details
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
consumed 33 billion hours of national sports programming—a 27 percent increase since 2003, according to Nielsen. Worldwide, viewers sent 27 million tweets during the 2013 National Basketball Association finals, according to officials at... View Details
- 01 Mar 2017
- News
Swimming with the Stream
(Above: photo by Christina Gandolfo) When Kiran Gandhi (MBA 2015) thinks about marketing her music, she thinks about it in consumer product terms. A feminist activist and former drummer for Grammy-nominated artist M.I.A., she wants her... View Details
Keywords: Dan Morrell
- 08 May 2019
- Blog Post
Top-Notch Talent Begets Top-Notch Talent
grindstone building out Prokanga’s finance practice. “The power of the HBS network when you’re building a business cannot be underestimated,” says Cheney. “It is unbelievable.” The Gig Economy Meets Wall Street Cheney and Finer faced an... View Details
- 01 Apr 1999
- News
Short Takes
facilitated by the Internet." In addition to the evolving corporate conscience, many companies are seeing human rights as an issue that affects their bottom line. They see consumers balk when news hits the street that a product is made at... View Details
Keywords: Eileen K. McCluskey