Consumer Goods - Publications - Faculty & Research

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Profile

Eryn Schultz

question about how to be a better manager or need a recommendation for a good CRM tool. Having 900 peers to lean on as I go back into the workforce is a powerful, powerful tool. I'm excited to see where the path HBS set me on leads me. View Details

Keywords: Consumer Products; Consumer Products

Career Coach

Rachel Oh

Rachel brings a wealth of experience from the retail and consumer product goods (CPG) industry, with a specialized focus in marketing. She navigated MBA internship recruiting in both CPG/retail marketing and... View Details

01 Apr 1997
News

Manager's Notebook

one time, consumers readily shared personal information. Recently, however, many customers have begun to bristle when asked personal questions. They wonder: Who else is privy to this information? What's in it for me? In their 1996 working... View Details

Keywords: Judith Ross

Profile

Vivian Scalfi

market research stint and five years with General Electric, where she progressed through the commercial leadership rotational program in health care, oil and gas, and power, Vivian shifted into consumer View Details

Keywords: CPG

15 Aug 2011
Research & Ideas

A New Model for Business: The Museum

At first blush, the consumer appeal of a business like Groupon seems pretty obvious. The popular deal-of-the-day Internet start-up sells vouchers to restaurants, spas, and other local businesses at major markdowns--and who wouldn't want... View Details

Keywords: by Carmen Nobel

16 Apr 2001
Research & Ideas

Brand Power from Wedgwood to Dell: Part One

important distinction between the two entrepreneurs was that Field created an experience for consumers in his department store, while Heinz made products-processed foods. Of course, there were aspects of 'experience' to Wedgwood's... View Details

Keywords: by Martha Lagace

Student-Profile

Ximena Garcia-Rada

which suggested that research would be a good fit for me.” Ximena put her theory to the test by accepting a position as a Research Associate at the Center for Advanced Hindsight at Duke University, working with Professor Dan Ariely on... View Details

27 Feb 2020
Sharpening Your Skills

How Following Best Business Practices Can Improve Health Care

accounting have to do with improving patient outcomes in Haiti? HBS faculty members discuss their research and what it means for patients, providers, and industries. A Good Place to Start Clayton Christensen on Disrupting Health CareIn a... View Details

Keywords: by Sean Silverthorne; Health; Medical Devices & Supplies

Fast Answer

Emerging Market/Frontier Market Fellowship Resources

Data resources for HBS Fellowship students focusing on emerging and frontier markets. Industry and Market Research Passport - Market research reports about... View Details

Fast Answer

Scaling Minority Businesses (SMB)

Where can I get started with research for my project assignment? Research Task Suggested Resources Consumer & Business Demographics United States Census Bureau - Demographic characteristics, total population,... View Details

01 Apr 2000
News

Strike Up the Broad(band)

social utility -- the enjoyment of fulfillment people derive from consuming a good or utilizing a service." Beyond movies-on-demand and videoconferencing, the authors say "the most savvy service providers,... View Details

29 Jun 2016
Blog Post

Emerging Into Singapore

mixed group of local and multi-cultural young and driven people who I already have formed good friendships and memories with. Being an Avenger Global Fashion Group was founded over a year ago as an over-arching company that links its 6... View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail

20 May 2019
Blog Post

Makeup: How Kenya Hunt Transformed Her Career Through Cosmetics

of job that could lead to.” Her parents suggested chemical engineering. “I thought it would be a good way to get through college and become self-sufficient.” At first, the plan seemed sound. An undergraduate internship with Chevron became... View Details

Keywords: Consumer Products / Retail

08 Sep 2020
Sharpening Your Skills

Capitalism Works Better When I Can See What You're Doing

to work in your favor for that next job. And privacy disclosure notices on websites, rather than convincing consumers that their private data is well protected, can make them less likely to make a purchase. Here is recent research on the... View Details

Keywords: by Sean Silverthorne

30 Apr 2001
Research & Ideas

Big Companies, Big Opportunities—Big Questions

financial officer of Grupo Elektra, Latin America's leading specialty retailer and consumer finance company. Global banks are decreasing their positions in Latin America. Last year alone, he said, major banks reduced investments in Latin... View Details

Keywords: by Julie Jette

Reuben Mark

When Mark took over in 1984, the consumer goods giant was in the midst of trying to reinvent itself. The company had grown tremendously in the 70s through a series of less than stellar acquisitions and one... View Details

Keywords: Personal Care & Home Products

August 2019 (Revised February 2020)
Case

New Hope Liuhe: Building an Integrated Agri-Food Business

By: Forest L. Reinhardt, Shu Lin, Natalie Kindred and Nancy Hua Dai

In October 2018, LIU Chang (Angela), chairman of Beijing-based New Hope Liuhe (NHL), was considering the strategy of the firm. With $9 billion in sales and a presence in nearly 20 countries, NHL was China’s largest animal feed producer and a major pork and poultry... View Details

Citation

Educators

Purchase

01 Jun 2020
News

Meal Plan

consumed outside of the home, we felt it was critical to continue to operate—our restaurants serve 4.3 million meals a day on average. With so many of our locations already set up for drive-in, drive-through, and takeout, about 97 percent... View Details

Keywords: Julia Hanna; restaurants; COVID-19; pandemic; recovery; Food Services and Drinking Places; Hospitality; Food and Beverage Stores; Retail Trade

25 Aug 2015
News

Sunset in the East?

But China will not become a land without farmers or rural industries overnight, and those hundreds of millions of people will need to access the social safety net that allows them to consume if the domestic market is to continue to grow... View Details

Keywords: Administration of Economic Programs; Government; Real Estate; Health, Social Assistance

17 May 2017
News

Nisa Godrej Takes Over

India, Deepika Warrier is the vice-president for the company’s nutrition category. Hindustan Unilever, the country’s largest consumer goods maker, has two women in its executive team. Geetu Verma heads its... View Details