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- All HBS Web
(1,671)
- People (1)
- News (248)
- Research (1,292)
- Events (3)
- Multimedia (2)
- Faculty Publications (759)
- 15 Apr 2013
- Research & Ideas
Solving the Search vs. Display Advertising Quandary
these investments motivated consumers to plunk down their credit cards or fill out an application for a service. That's why the Internet has been such a godsend to companies, says Sunil Gupta, the Edward W. Carter Professor of Business... View Details
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
The price tag is evolving. It wasn't long ago that potential buyers had only to contemplate a single figure on a price tag—Mattress $799. But increasingly consumers are being presented with "partitioned" prices. Look at your monthly cable... View Details
- 21 Aug 2013
- Research & Ideas
To Buy Happiness, Spend Money on Other People
Now, Consume Later (delayed consumption leads to increased enjoyment); and Invest in Others (spending money on other people makes us happier than spending it on ourselves). Recently we featured a video illustrating the emotional benefits... View Details
Keywords: by Carmen Nobel
- 12 Sep 2012
- Research & Ideas
The Unexpected Link Between Cadavers and Careers
explains Michel Anteby, an associate professor in the Organizational Behavior Unit at Harvard Business School who cowrote the paper with Filiz Garip of Harvard University, Paul V. Martorana of Wagner College, and Scott Lozanoff of the... View Details
- 10 Aug 2015
- Research & Ideas
Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers
check. In sheer terms of gaining favor among consumers, a firm with a high CEO-to-worker pay ratio must offer a substantial 50 percent discount to keep up with a firm that maintains a low pay ratio. This is among the key findings in the working paper Paying Up for Fair... View Details
- 09 Jun 2015
- Sharpening Your Skills
Sharpening Your Skills: Social Media
Using social media to advance your marketing is a potentially powerful and low-cost tool. But the risk is potentially powerful, too—allowing consumers to co-create your brand is enough to induce night sweats in any marketer. From our... View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Big Messages, Small Screens, Many Choices
is, if the app is the way we interact with the brands, how do you get me to be one of your favorite apps?" Gupta said that a successful app must provide obvious, unique value—and meet consumers where they live. As an example, he cited the... View Details
- 28 Jan 2013
- Research & Ideas
Helping Yelp Create More Accurate Reviews
Each week, millions of consumers visit crowd-sourced review websites in search of recommendations for everything from taco stands to car dealers. Among the influential leaders in the field is Yelp.com, which in the third quarter of 2012... View Details
- 08 Jan 2007
- What Do You Think?
Neuro Economics: Science or Science Fiction?
assess the impact of this work. Dick Meza said that "it will have to run the gauntlet of peer reviews and further research ." Lorenzo Ferlazzo observed that "the current lack of standardized insights into behavioral stimuli... View Details
Keywords: by Jim Heskett
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
question whether ads, including the over-the-top Super Bowl spots, have become too entertaining, says Thales S. Teixeira, an assistant professor in the Marketing unit at Harvard Business School. In upcoming research, Why, When and How Much to Entertain View Details
- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
the research with HBS Working Knowledge. Sarah Jane Gilbert: Your research attempted to answer this question: Do friends within a social network influence online buying behaviors of others in the group? What did you discover? Sunil Gupta:... View Details
- 01 Jun 2011
- News
Faculty Books
human connection); the destructive behaviors they adopt to relieve their anxiety (busyness, comparing themselves to others, and blaming others for their frustrations); and the behaviors they must adopt to... View Details
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
When a company sets a price for a product, shoppers typically have no idea what it costs to produce that item. But it turns out that consumers reward efforts to lay out these figures—to deconstruct the price tag. In fact, new research... View Details
- 30 May 2024
- News
Women’s Association Goes Nationwide; Connecticut Club Hosts Beshears
still time to register; interested alumnae can find details at the HBS Women’s Association website. Connecticut Club Explores Behavioral Economics with HBS Professor John Beshears The HBS Club of Connecticut hosted HBS Professor John... View Details
Keywords: Margie Kelley
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
expenditures. Advertisers can get the most bang for the buck if they post their videos on YouTube and then motivate consumers to disseminate the ads for them, via email or social media. Getting an ad to go viral is among the cost-saving... View Details
- 16 Dec 2015
- Research & Ideas
Why ‘Sleep on It’ No Longer Sounds Like Great Advice
On It? The Effects of Overnight Sleep on Subjective Preference-Based Choice, forthcoming in the Journal of Behavioral Decision Making. Sleeping on a decision may not lead to a happy outcome. ©iStock/vadimguzhva In order to test their... View Details
- 03 Jun 2010
- Working Paper Summaries
Platforms and Limits to Network Effects
- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
Now that customers have more of a voice in the consumer-brand relationship, some brands have suffered loud criticism for recent business decisions. How can brands avoid that pitfall? I’m not sure consumer criticism is always necessarily... View Details
Keywords: April White
- 19 Dec 2018
- Sharpening Your Skills
New Year, New Habits
Economists Can Make You a Healthier Consumer and Smarter Marketer What’s behind the decisions we make, especially when it comes to eating well and losing weight? Can companies motivate employees to make healthier decisions? Unethical... View Details
Keywords: by Sean Silverthorne
- December 1998 (Revised April 1999)
- Case
Mind of the Market: The Emotional Brain, Primer Eight
By: Gerald Zaltman and Kathryn A. Braun
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: The Emotional Brain, Primer Eight." Harvard Business School Case 599-008, December 1998. (Revised April 1999.)