Publications

February 1979
Case

Systems Engineering Laboratories, Inc.

By: William E. Fruhan Jr.

Choosing an equity offering or an offering of straight subordinated debt with a CCC credit rating and a 12.5% coupon. View Details

Keywords: Decision Choices and Conditions; Borrowing and Debt; Corporate Finance; Computer Industry

January 1971
Case

Compulease Co. (D): The Denouement

By: William E. Fruhan Jr.

Keywords: Computer Industry

January 1955
Case

Compulease Co. (A)

By: John H. McArthur and William E. Fruhan Jr.

Keywords: Computer Industry

April 2013 (Revised November 2013)
Case

Microsoft in Korea

By: Jordan I. Siegel and Lynn Pyun

Microsoft Korea sees a potential opportunity to dramatically improve its subsidiary's performance by actively recruiting and promoting female senior managers in South Korea. The question is to what extent multinationals can gain competitive advantage by actively... View Details

Keywords: Global; International Business; Multinational Management; Human Resource Management; Labor Market; Global Human Resource Management; Microsoft; South Korea; Asia; East Asia; Human Resources; Strategy; Global Strategy; Computer Industry; South Korea; East Asia

2012
Book

Auctions, Market Mechanisms, and Their Applications: Second International ICST Conference, AMMA 2011

By: Peter Coles, Sanmay Das, Sebastien Lahaie and Boleslaw Szymanski

This book constitutes the thoroughly refereed post-conference proceedings of the Second International ICST on Auctions, Market Mechanisms, and Their Applications (AMMA 2011) held in New York, August 22–23, 2011. The 22 revised full papers presented were carefully... View Details

Keywords: Internet; Market Design; Internet and the Web; Auctions; Information Management; Computer Industry

October 14, 2011
Blog Post

Steve Jobs, the Immediate Case Study

By: Nancy F. Koehn

Keywords: Information; Computer Industry

October 3, 2011
Blog Post

Putting Steve Jobs in Perspective

By: Nancy F. Koehn

Keywords: Perspective; Computer Industry

April 2010
Supplement

Interview with Jonney Shih, Chairman, ASUSTeK Computer, Inc.

By: Willy C. Shih

Keywords: Computer Industry

October 2009
Simulation

Strategy Simulation: Competitive Dynamics and Wintel

By: Ramon Casadesus-Masanell

In this online simulation students study the dynamics of cooperation and competition between two markedly different businesses that both rely on the flow of PC sales. Playing the role of Microsoft or Intel, students determine product release schedules and pricing, as... View Details

Keywords: Competitive Strategy; Cooperation; Motivation and Incentives; Negotiation; Software; Computer Industry

Article

Steve Jobs's Legacy

By: Nancy F. Koehn

Keywords: Computer Industry

December 2008 (Revised January 2009)
Teaching Note

IBM's Decade of Transformation Series (TN)

By: Lynda M. Applegate

Teaching Note for [805130] and [807030]. View Details

Keywords: Transformation; Computer Industry

Article

Platform Owner Entry and Innovation in Complementary Markets: Evidence from Intel

By: Annabelle Gawer and Rebecca M. Henderson

Keywords: Ownership; Innovation and Invention; Markets; Technology; Computer Industry

June 1990 (Revised August 1990)
Case

IBM Canada Ltd.: Reorganizing for the 1990s

By: Lynda M. Applegate

Keywords: Restructuring; Organizational Design; Computer Industry; Canada

March 1990 (Revised April 1990)
Supplement

IBM Corp.: ""Make It Your Business"" (B)

By: Robert L. Simons

Reveals the system changes that IBM adopted. Designed as an in-class handout after discussion of the (A) case. View Details

Keywords: System; Change; Computer Industry

January 2008 (Revised September 2008)
Supplement

Marketing the "$100 Laptop" (C)

By: John A. Quelch and David Chen

In October 2007, the OLPC reported production delays and missed its shipment date. In early November, the $100 PC finally went into production, with initial shipments planned for Uruguay and Mongolia, and mid-month launched the "Give One, Get One" program. It enabled... View Details

Keywords: Nonprofit Organizations; For-Profit Firms; Partners and Partnerships; Information Infrastructure; Problems and Challenges; Philanthropy and Charitable Giving; Computer Industry; Canada; Mongolia; Uruguay; United States

November 2006 (Revised March 2008)
Case

Kendall Square Research Corporation

By: F. Warren McFarlan

Kendall Square Research was a small competitor in the supercomputer industry. Sales grew rapidly in 1992 and early 1993 and the company sold stock to the public for the first time. Analysts forecast higher earnings for 1993, then the company's revenue recognition... View Details

Keywords: Revenue Recognition; Standards; Accounting Audits; Computer Industry

Article

The Rigid Disk Drive Industry, 1956-90: A History of Commercial and Technological Turbulence

By: C. M. Christensen

Keywords: History; Technology; Hardware; Computer Industry

February 2005 (Revised November 2006)
Case

Hewlett-Packard (A)

By: Rohit Deshpande and Seth Schulman

Since its controversial merger with Compaq, Hewlett-Packard had been under pressure by analysts and some stockholders to divest itself of its low-margin PC business. For CEO Carly Fiorina and others on HP's management team, however, PCs seemed integral to the company's... View Details

Keywords: Problems and Challenges; Customer Focus and Relationships; Mergers and Acquisitions; Information Infrastructure; Business Strategy; Price; Computer Industry