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Publications

Publications

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  • All HBS Web  (3,621)
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    • News  (952)
    • Research  (2,117)
    • Events  (8)
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Show Results For

  • All HBS Web  (3,621)
    • People  (15)
    • News  (952)
    • Research  (2,117)
    • Events  (8)
    • Multimedia  (71)
  • Faculty Publications  (1,499)
← Page 46 of 3,621 Results →
  • 03 May 2012
  • Working Paper Summaries

Learning by Supplying

Keywords: by Juan Alcácer & Joanne Oxley
  • 16 Feb 2021
  • Blog Post

The Rise of The Sixes: Interview with CEO and Founder Franci Girard

Wall Street to 5th Avenue Girard’s journey to launching The Sixes, a fashion brand designed specifically for tall women, may have started way back in elementary school, but the road to launching the business took many twists and turns. “I... View Details
  • Research Summary

The Ownership of Deep Metaphors

By: Gerald Zaltman
Deep metaphors are basic orienting structures of human thought. They guide in subtle and overt ways how customers and managers process information about any product, service, or activity and event. It is essential for a firm to understand deep metaphors as they are... View Details
  • October 2016 (Revised April 2018)
  • Case

DataXu: Selling Ad Tech

By: Frank V. Cespedes, John Deighton, Lisa Cox and Olivia Hull
DataXu served marketers by buying digital advertising for brands using its demand-side platform. It sought a way to build a more predictable revenue stream in the very transactional media marketplace, and hoped that two new marketing analytics products would give it a... View Details
Keywords: Sales Management; Pricing; Programmatic Ad Buying; "Marketing Analytics"; Advertising Technology; Sales; Digital Marketing; Marketing Strategy; Advertising Campaigns; Product Launch; Product Positioning; Media; Technology Industry; Advertising Industry; Boston; Massachusetts
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Cespedes, Frank V., John Deighton, Lisa Cox, and Olivia Hull. "DataXu: Selling Ad Tech." Harvard Business School Case 817-012, October 2016. (Revised April 2018.)
  • 08 Nov 2019
  • HBS Seminar

Galit Eizman (Research Associate, Harvard Kennedy School) (paper joint with Alice Ruichen Wang, Renmin Univ, China), Harvard Kennedy School

  • 08 Aug 2019
  • News

The story of how you came to buy that car

  • July 2021 (Revised October 2021)
  • Case

Allianz Customer Centricity: Is Simplicity the Way Forward?

By: Eva Ascarza and Emilie Billaud
This case explores the tradeoffs between product personalization and simplicity as companies grow. The case presents an opportunity to understand whether and how each of these approaches enables and/or limits companies’ abilities to provide customer satisfaction while... View Details
Keywords: Simplicity; Customer Focus and Relationships; Customization and Personalization; Customer Satisfaction; Performance Efficiency; Strategy; Insurance Industry; Europe; Germany
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Ascarza, Eva, and Emilie Billaud. "Allianz Customer Centricity: Is Simplicity the Way Forward?" Harvard Business School Case 522-008, July 2021. (Revised October 2021.)
  • October 1996 (Revised February 1997)
  • Case

Saturn Corporation in 1996

Briefly describes the competitive position of the Saturn Corp. in 1996. General Motors has recently announced plans to introduce a mid-sized model under the Saturn brand name. Also provides an update on Saturn's small-car position. View Details
Keywords: Product Positioning; Competitive Advantage; Auto Industry; United States
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McGahan, Anita M., and Suzanne Purdy. "Saturn Corporation in 1996." Harvard Business School Case 797-052, October 1996. (Revised February 1997.)
  • 30 Aug 2017
  • News

Looking to win the battle for consumer attention? Take the blindfold off.

  • 27 Aug 2014
  • Blog Post

Knowledge is Power: Get on Students’ Radars with a Content Presentation

Content Presentations provide companies with the opportunity to meet 1st and 2nd year students and to discuss an educational topic not related to recruiting. Students are able to engage with company representatives to learn about a newsworthy topic while organizations... View Details
  • March 2014
  • Case

Jurlique: Globalizing Beauty from Nature and Science

By: Geoffrey Jones and Andrew Spadafora
Considers the marketing and strategic challenges faced by natural beauty brands using the case of Australian-based Jurlique, which was acquired by Pola of Japan in 2011. The case opens two years later in July 2013 when Sam McKay, the chief executive officer, on a visit... View Details
Keywords: Australia; China; Environmental Strategies; Green Business; Marketing; Entrepreneurship; Globalization; Beauty and Cosmetics Industry; China; Australia; United States
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Jones, Geoffrey, and Andrew Spadafora. "Jurlique: Globalizing Beauty from Nature and Science." Harvard Business School Case 314-087, March 2014.
  • Video

Vimal Shah

Vimal Shah, Co-Founder and Chairman of Bidco Africa, discusses the group’s strategic approach to marketing soap products in Kenya, targeting the bottom of the pyramid market with multiple brands at different price points to compete with large multinationals such as... View Details
  • 2010
  • Book

Unilever'i Yenilemek: Dönüşüm ve Gelenek [Renewing Unilever: Transformation and Tradition]

By: Geoffrey Jones
Unilever's brands can now be found in one out of every two households in the world. This arresting and impressive fact shows the scope and scale of this unique global corporation. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us... View Details
Keywords: Business History; Business Growth and Maturation; Multinational Firms and Management; Corporate Strategy; Organizational Culture; Globalization; Brands and Branding; Consumer Products Industry
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Jones, Geoffrey. Unilever'i Yenilemek: Dönüşüm ve Gelenek [Renewing Unilever: Transformation and Tradition]. Istanbul: Türkiye İş Bankası Kültür Yayınları, 2010, Turkish ed.

    Tomomichi Amano

    Tomomichi Amano is an Assistant Professor of Business Administration in the Marketing Unit at HBS. He teaches the Marketing course in the MBA required curriculum.

    Professor Amano draws on economic theories to understand novel mechanisms by which new... View Details
    • 01 Feb 2017
    • Blog Post

    How to Partner With a Student Club: Join a Club Panel

    Club panel events provide a myriad of benefits to employers coming to campus. Company representatives can build brand awareness and speak to their company and its mission in front of a targeted group of talent that could be potential team... View Details
    Keywords: All Industries
    • October 2021 (Revised December 2021)
    • Case

    PhonePe: Democratizing Payments in India

    By: Michael Chu and Rachna Tahilyani
    The co-founders of PhonePe, India’s leading digital payment platform are considering pursuing various growth opportunities in a huge country just entering the digital age. In a highly competitive industry, the founders are keenly aware that making the right choices is... View Details
    Keywords: Digital Platform; Digital Banking; Business Strategy; Growth and Development Strategy; Decision Choices and Conditions; Corporate Entrepreneurship; Digital Platforms; Financial Services Industry; Asia; India
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    Chu, Michael, and Rachna Tahilyani. "PhonePe: Democratizing Payments in India." Harvard Business School Case 322-053, October 2021. (Revised December 2021.)
    • October 1995
    • Case

    Robert Mondavi Corporation

    By: Ray A. Goldberg and Thomas N. Urban Jr
    As the Mondavi Corp. moves from a private to a public company and increases the number of types of wine it sells, how does it position itself in various segments of the market and what brand and distribution system is most important? View Details
    Keywords: Globalized Markets and Industries; Brands and Branding; Distribution; Product Positioning; Going Public; Expansion; Change; Food and Beverage Industry
    Citation
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    Goldberg, Ray A., and Thomas N. Urban Jr. "Robert Mondavi Corporation." Harvard Business School Case 596-031, October 1995.
    • Career Coach

    Adriann Dolphin

    Adriann wants to help students explore roles in the consumer products and tech industries. She can also provide insight into the job experience in consulting, having worked in that industry. She is happy to help with interview prep, resume reviews, and cover letter... View Details
    • March 1999 (Revised July 1999)
    • Case

    Crunch

    By: Paul W. Marshall and Jeremy Dann
    Entrepreneur Doug Levine runs a fitness company with an incredibly powerful brand. His company leverages the brand to expand, both in terms of facilities and lines of business. But he may need to make significant organizational changes in order to continue the growth. View Details
    Keywords: Buildings and Facilities; Organizational Change and Adaptation; Expansion; Business Growth and Maturation; Business Startups; Brands and Branding; Service Industry; Health Industry
    Citation
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    Marshall, Paul W., and Jeremy Dann. "Crunch." Harvard Business School Case 899-233, March 1999. (Revised July 1999.)
    • 04 Feb 2013
    • News

    The 5 Questions Every Company Should Ask Itself

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