Brand Within A Network - Publications - Faculty & Research

06 Jan 2012
Op-Ed

Where Green Corporate Ratings Fail

accept scientists' views of global warming" and that just 40 percent of daily Fox News viewers believe that most scientists think climate change is occurring, a much lower rate than daily viewers of other View Details

Keywords: by Michael Toffel & Auden Schendler; Information; Publishing

18 Jun 2001
Research & Ideas

When In-House Research Isn’t Enough

to intellectual property, it's clear they realize they don't have to own a discovery to profit from it," Chesbrough remarked. Years ago, Xerox's legendary Palo Alto Research Center (PARC) was the source of such major advances as the... View Details

Keywords: by Jim Aisner

02 Apr 2014
What Do You Think?

Has the Post-Capitalist Economy Finally Arrived?

network (government?) will need to be developed alongside of capitalism for those who do not survive the massive consolidation." What will capitalism require of us in the future? What do you think? [summing up] Is There Really View Details

Keywords: by James Heskett; Service

02 Feb 2015
Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

not going to compete by building a car manufacturing supply chain, a telephony network or a big retail footprint. We are going to use that... View Details

Keywords: by Michael Blanding

03 Feb 2014
Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

better to manage these programs in-house or to use outside experts. . Power Of The Network Affiliate networks slash the cost of buying ads for sellers through the use of advertising marketplaces. In essence,... View Details

Keywords: by Kim Girard; Advertising; Publishing

11 Jul 2005
Research & Ideas

The New International Style of Management

transparency, an orientation to quality, and a performance-driven, high-standards organizational culture. As the best international companies exhibit similarities in certain standards and practices, managers View Details

Keywords: by Garry Emmons

07 Feb 2005
Research & Ideas

How “Career Imprinting” Shapes Leaders

"institutional capital." And, I was convinced that these Baxter-based social networks were instrumental not just for individuals and their ability to get their careers off to a good start, but for... View Details

Keywords: by Mallory Stark

10 Jun 2015
Research & Ideas

The Transparency Revolution in Corporate Reporting

impactful within their given industries, and how to tackle them, there's confusion in listing all that data. As an investor, you've gone from a period of very little information in the nonfinancial domain to... View Details

Keywords: Re: George Serafeim

17 Sep 2001
Research & Ideas

Let Customers Call the Shots

and successful systems will make sure that customers benefit from marketing relationships as much as firms do. Competition and brand reputations have traditionally been the market's way of providing consumers with View Details

Keywords: by Martha Lagace

06 Nov 2000
Research & Ideas

The Determinants of Corporate Venture Capital Success

venture funds with an external focus. These did not prove particularly successful, largely owing to disputes within the firm about appropriate investments. The task force, in member (and future XTV president) Robert Adams's words, rapidly... View Details

Keywords: by Paul Gompers & Josh Lerner

12 Jul 2020
Book

The Harvard Business School Faculty Summer Reader 2020

termed a “freedom from fear.” Amy’s book touches on these powerful themes that are also central tenets of agile organizations. I cannot wait to engage and learn more within the covers of these two exciting... View Details

Keywords: by Staff

08 Jul 2024
Research & Ideas

The Critical Computer Science Principles Every Strategic Leader Needs to Know

network effects allow platforms to grow exponentially, attracting ever more users and partners and eventually crowding out competitors. 3. Think like a sandwich From the computer keyboard and user interface... View Details

Keywords: by Ben Rand; Technology; Information Technology

06 Jun 2012
What Do You Think?

Is Something Wrong with the Way We Work?

do with how to get control of our work lives and our personal networking technologies hit my desk within a matter of days. Two were of particular interest. The first,... View Details

Keywords: by James Heskett; Consulting

22 Aug 2011
Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

at speeds reaching more than 2,000 miles per hour. By the time it glided to a landing two hours later the ship had won the coveted Ansari X PRIZE, a $10 million award for the first privately funded manned... View Details

Keywords: by Michael Blanding

07 Dec 2010
First Look

First Look: Dec. 7

into an ambitious Financial Inclusion Program to serve previously unbanked rural populations through a rapid expansion of its branch network and the use of nonbank business correspondents? In addition,... View Details

Keywords: Sean Silverthorne

24 Feb 2009
First Look

First Look: February 24, 2009

market-type dispersion is an important determinant of delegation and the provision of incentives. Using a sample of convenience store chains, we show that market-type dispersion is related to the degree of franchising at the chain level... View Details

Keywords: Martha Lagace

09 Oct 2017
Research & Ideas

Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements

members. In contrast, The New York Times has 2.2 million digital-only subscribers, and the cable news networks are doing well when their prime-time viewership hits a million. “It’s much more complex today,”... View Details

Keywords: by Jen Deaderick; Media & Broadcasting

12 Jul 2006
Research & Ideas

Competition the Cure for Healthcare

corporations, which makes no sense today because we want doctors and hospitals to work seamlessly as an integrated practice. Another example is physician certification by state, which means that when the Cleveland Clinic wants to offer a... View Details

Keywords: by Roger Thompson; Health

23 Jul 2001
Research & Ideas

How One Center of Innovation Lost its Spark

ventures within an industrial cluster, an incubator, and a large corporation to understand how each context promoted or hindered the venture. An empirical study might categorize different contexts and... View Details

Keywords: by Donald Sull; Manufacturing; Transportation; Auto

02 Aug 2021
What Do You Think?

Can Companies with Remote Management Succeed?

catalyze capabilities design the right set of experiences orchestrate company resources and champion customers within the organization ... once that transformation is complete and the company has indeed become View Details

Keywords: by James Heskett

Publications