Publications

08 Nov 2016
First Look

November 8, 2016

commercial success and certain disputed business practices, Android has come under substantial attention from competition authorities. We present key aspects of Google’s strategy in mobile, focusing on Android-related practices that may... View Details

Keywords: Sean Silverthorne

Web

Health Care - Faculty & Research

leveraging relationships, team building, and scaling a mission-driven business. Keywords: Customers ; Diversity ; Ethnicity ; Race ; Health ; Recruitment ; Leadership Style ; Management Style ; Marketing ; Brands and View Details

01 Apr 2014
First Look

First Look: April 1

market, we induce a theoretical framework to explain how firms win the race to find a viable business model. As the new market emerged, high-performing firms enacted three strategies in sequence that helped them achieve their objective... View Details

Keywords: Sean Silverthorne

Web

HBS - The year in Review

Credential in Leadership, Impact, and Management in Business (CLIMB), a yearlong, self-paced, asynchronous program comprising seven courses designed to help both new and experienced leaders accelerate their careers. The offering includes required courses in topics such... View Details

Web

Online Leadership and Management Courses | HBS Online

them in rapidly changing work environments. 4 weeks, 6-7 hrs/week Enroll by March 6 $1,850 Certificate Strategy Execution Professor Robert Simons Gain the tools, skills, and frameworks to successfully implement View Details

13 May 2008
First Look

First Look: May 13, 2008

climate change management will figure into BP's corporate strategy. Climate change management was a major part of BP's strategy under Browne: In 1997 Browne broke from his colleagues, publicly declaring that global climate change was a... View Details

Keywords: Martha Lagace

07 Jun 2023
Blog Post

My One Case: MBA Class of 2023 Looks Back

middle-skill workforce. What case made an impact on you and why?The “QuikTrip” case stands out for me. The case features a CEO who is expanding his business to a new market and must decide what kind of growth strategy to pursue. In the... View Details

September 2006 (Revised February 2007)
Case

Friendster (A)

By: Mikolaj Jan Piskorski and Carin-Isabel Knoop

In January 2006, the president of Friendster needs to choose between two strategic options to revive the company. Friendster started the social networking industry in 2003, but has been overtaken by MySpace and Facebook. The two options are: 1) offer new features to... View Details

Keywords: Value Creation; Competitive Advantage; Corporate Entrepreneurship; Social and Collaborative Networks; Brands and Branding; Service Industry

21 May 2007
Research & Ideas

Fixing the Marketing-CEO Disconnect

marketing function and the C-suite often drift apart, resulting in a disconnect between the overall strategy of the company and what marketing understands to be the actual needs of customers. One result is that company View Details

Keywords: by Sean Silverthorne

March 2011 (Revised July 2011)
Case

Vestas' World of Wind

By: Thomas J. Steenburgh and Elena Corsi

The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details

Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry

Web

Profiles - MBA

the Harvard Undergraduate Behavioral Strategy Group (BSG), a consulting group helping companies overcome the behavioral challenges, and with late-stage startups at a healthcare VC. I have come to realize that my passion for HealthTech... View Details

28 Nov 2005
Research & Ideas

Unilever: Transformation and Tradition

products, but they became worldwide brands because of the capabilities of Unilever. Their success rested on the choices made on strategy and organization, on the recruitment and development of managers, on... View Details

Keywords: by Geoffrey Jones; Consumer Products

March 2010
Case

Target: Responding to the Recession

By: Ranjay Gulati, Rajiv Lal and Cathy Ross

Within 10 months of Gregg Steinhafel's taking over as CEO at Target, the U.S. was mired in the most significant economic downturn in 50 years. Top competitor Wal-Mart had positioned itself well for the crisis, while Target's same store sales began to slide. While... View Details

Keywords: Financial Crisis; Strategy; Operations; Brands and Branding; Product Launch; Product Positioning; Competition; Retail Industry; United States

Career Coach

Meredith Hamilton

Meredith [she/her] has served as a mentor and coach to innumerable mid-career staff as well as several CEOs in the social sector. She is committed to creating a safe space for students and alumni to explore questions of professional identity and career progression... View Details

Keywords: Education; Entrepreneurship; Impact Investing; Financial Services (All); Government; Real Estate; Social Enterprise

26 Sep 2011
HBS Case

HBS Cases: Lady Gaga

secret that Lady Gaga's star has continued to shine and thrive. A follow-up case, Lady Gaga (B), focuses on the release strategy for her latest album, Born This Way, and the brand partnerships that were born... View Details

Keywords: by Carmen Nobel; Entertainment & Recreation; Music

February 2018 (Revised September 2018)
Case

Huawei: How Can We Lead the Way?

By: Elie Ofek, Tian Tao, Eden Yin and Nancy Hua Dai

On September 12, 2017, just as Apple’s Tim Cook was unveiling the iPhone X, Richard Yu, CEO of Huawei’s Consumer Business Group (CBG), and Glory Cheung, his Chief Marketing Officer, were discussing some key strategic issues regarding Huawei’s smartphone business.... View Details

Keywords: Product Launch; Product Positioning; Marketing Communications; Price; Competitive Strategy; Global Strategy