Publications

Web

Entrepreneurial Management - Faculty & Research

a fictional elevator company, invest a lot of money in reskilling its entire staff? The industry is moving from hardware to software in the form of smart, connected elevators. But instead of laying off legacy hardware staff and hiring new... View Details

Web

Health Care Initiative - Health Care

and innovation, and to disseminate these works. Alumni Opportunities to participate in health care activities at the school, and through the ongoing development of the alumni health care network Executive Education Programs that disseminate knowledge and influence... View Details

15 Jan 2013
First Look

First Look: January 15

circumscribe citizen-employees, and they engage in production and trade. But individual corporations are no longer adequate to serve as the primary unit of analysis. Over the years, systems of distributed innovation-so-called business ecosystems-have become... View Details

Keywords: Sean Silverthorne

01 Mar 2024
News

3-Minute Briefing: Ilana D. Weinstein (MBA 1995)

Weinstein: Standing tall and seeing all of the strategic possibilities in a highly competitive industry. I grew up in New York City and worked in every store along our 10-block radius. I learned how to sell and negotiate at a young age. There’s a scrappiness and... View Details

Keywords: Edited by Julia Hanna; Photo by Chris Sorensen; search firm; entrepreneurship; hedge funds

Article

The Profits of Power: Commerce and Realpolitik in Eurasia

By: Rawi Abdelal

Although the energy trade is the single most important element of nearly all European countries' relations with Russia, Europe has been divided by both worldview and practice. Why, in the face of the common challenge of dependence on imported Russian gas, have national... View Details

Keywords: Performance; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Profit; Framework; Corporate Strategy; Innovation and Invention; Policy; Decision Choices and Conditions; Crisis Management; Government and Politics; Energy Industry; Europe; Russia; France; Germany; Italy

Find at Harvard

Read Now

March 2021 (Revised August 2022)
Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal

In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details

Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States

October 2019 (Revised February 2021)
Case

Myanmar: Special Economic Zones

By: Willy Shih and Dawn Lau

This case examines four Special Economic Zones in Myanmar. While the country's development had been hobbled by a complex history of military rule, ethnic conflict, and international sanctions, as it pursued liberalization it sought avenues to developing its economy.... View Details

Keywords: Economic Development; Emerging Economies; Special Economic Zones (SEZs); Development Economics; Developing Countries and Economies; Manufacturing Industry; Manufacturing Industry; Southeast Asia; Myanmar

Program

Advancing Women of Color in Leadership

relationships with people who are like and unlike yourself Develop your own career vision and action plan Expand your personal and professional network Extend your network by living and working with accomplished professionals from various backgrounds and View Details

July 2021 (Revised July 2022)
Case

Brigham & Women's Hospital: Using Patient Reported Outcomes to Improve Breast Cancer Care

By: Robert S. Kaplan, Navraj S. Nagra and Syed S. Shehab

Dr. Andrea Pusic, breast cancer reconstruction surgeon, wants to extend outcomes measurement beyond traditional surgical metrics of infections, complications, and survival rates. The case describes her development of a new mobile phone app, which collects patients’... View Details

Keywords: Health Care and Treatment; Outcome or Result; Cost Management; Activity Based Costing and Management; Mobile and Wireless Technology; Health Testing and Trials; Surveys; Health Industry; Boston

January 2009
Article

From Regional Star to Global Leader

By: Nitin Nohria

Yang Jianguo was recently promoted from country manager for China to global head of product development at a staid French perfume maker. He was chosen for his technical smarts and his knowledge of emerging markets—a critical avenue for growth, given that sales in the... View Details

Keywords: Communication Strategy; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Leadership Development; Management Teams; Emerging Markets; Product Development; Beauty and Cosmetics Industry; China; Paris

Find at Harvard

February 2003 (Revised January 2006)
Case

AIT Group Plc

By: G. Felda Hardymon, Josh Lerner and Ann Leamon

A U.S. venture capital firm has just learned that the deal structure for purchasing an illiquid U.K. software firm is unacceptable to institutional investors. The group must decide if it still wants to go through with the deal. This decision hinges on whether the... View Details

Keywords: Price; Business and Stakeholder Relations; Mergers and Acquisitions; Venture Capital; Financial Condition; Risk and Uncertainty; Decision Making; Financial Services Industry; United States; United Kingdom

Web

Harvard Business School Online Courses & Learning Platforms

hrs/week Apply by August 25 $2,650 Credential New Personal Branding Professor Jill Avery Develop the tools to define and express your purpose, values, and points of differentiation and make your personal brand your competitive edge. 3 weeks, 2-4 hrs/week Pay by... View Details

07 Jul 2022
HBS Case

How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)

way. We’ve got to do this.’” They invested their entire life savings—$225,000—into opening the store. The store sold all of its products within four days of opening, forcing it to temporarily close. Earning $1 million in total sales, the... View Details

Keywords: by Pamela Reynolds

16 Nov 2016
Research & Ideas

Turning One Thousand Customers into One Million

of experimentation. Taking all these factors into account, a startup can create dozens of ads within just a few days, and learn quickly and cheaply what is most effective to attract suppliers. Uber, for instance, made extensive use of... View Details

Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations

January 1994
Case

Evolving Finance Function: Judy C. Lewent at Merck & Co., Inc.

By: Timothy A. Luehrman

This case examines the career path of Merck's CFO, Judy C. Lewent, as a way of tracing changes over time in Merck's finance function. It describes the adoption of innovative quantitative analytical models, changes in job definitions and in the organization of the... View Details

Keywords: Finance; Mathematical Methods; Personal Development and Career; Organizational Design; Innovation and Invention; Pharmaceutical Industry

October 2009 (Revised March 2011)
Case

Qualcomm Incorporated 2009

By: David B. Yoffie, Andrei Hagiu and Elizabeth A. Kind

Paul Jacobs, chairman and CEO of Qualcomm Incorporated, smiled as he reflected on the success of Qualcomm's code division multiple access (CDMA) technology. By the summer of 2009, CDMA was the basis for all third generation technologies available for cellular... View Details

Keywords: Business Units; Diversification; Mobile and Wireless Technology; Growth and Development Strategy; Telecommunications Industry

April 2002 (Revised July 2003)
Case

Cisco Systems and its Community Fellowship Program (A)

By: Diana Barrett and Sheila McCarthy

Focuses on the introduction, implementation, and initial evaluation of Cisco Systems Community Fellowship Program. This program provided Cisco employees affected by the layoff the option of working with a nonprofit organization for one year. Instead of a severance... View Details

Keywords: Job Cuts and Outsourcing; Compensation and Benefits; Philanthropy and Charitable Giving; Web Services Industry; Web Services Industry; United States